The brand's second-ever in game spot is one of
many big moments planned for the iconic brand in the coming
year.
EAST
HANOVER, N.J., Dec. 19,
2023 /PRNewswire/ -- OREO, America's favorite cookie,
is gearing up for a monumental 2024 that includes a return to the
Big Game.
The OREO brand promises a spot that puts a playful twist on the
cookie's iconic role in pop culture. The Mondelēz International
cookie brand will air a 30-second spot from The Martin Agency
during the second quarter on February 11,
2024. The spot will be directed by Emmy award winning
director, Dave Laden and produced by Hungry Man Inc. and
PXP.
This announcement comes over a decade after the brand was last
part of the Big Game. In 2013, OREO aired a 30 second in-game spot,
"Whisper Fight" and made advertising history when the brand reacted
in real time, tweeting the phrase, "You can still dunk in the
dark," after the lights went off in the stadium during that same
game.
"The OREO brand is an American icon that has been a playful part
of pop culture for years, and we are thrilled to share our new
creative with our fans on the biggest marketing stage there is,"
shared Michelle Deignan, Vice
President, OREO, US. "With this iconic ad, we'll be kicking off a
momentous 2024 for Milk's favorite cookie, so be sure to stay tuned
for more exciting things coming throughout the next
year."
For more information and updates on the Big Game ad, fans can
visit OREO at https://www.oreo.com/ and follow
OREO® on Facebook/OREOUnitedStates, Twitter/X
@OREO, TikTok @theoreoofficial or on Instagram @OREO to
be among the first to know about future brand news.
About OREO® Cookie
OREO® is America's favorite cookie,
available in more than 100 countries around the globe. Over 60
billion OREO® cookies are sold each year with
more than 20 billion of those cookies sold in the U.S. annually. An
estimated 500 billion OREO® cookies have been
sold since the first OREO® biscuit was developed
in 1912. For more information, follow OREO® on
Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok
@theoreoofficial or on Instagram @OREO.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people
to snack right in over 150 countries around the world. With 2022
net revenues of approximately $31
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked
snacks, as well as Cadbury Dairy Milk, Milka and Toblerone
chocolate. Mondelēz International is a proud member of the Standard
and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company on
Twitter at www.twitter.com/MDLZ
Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com
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SOURCE Mondelez International