Wear It. Don’t Wipe It: Own Your Drip with the New 14-Karat Gold VELVEETA Drip Lip Cuff
2024年1月9日 - 8:00PM
ビジネスワイヤ(英語)
In partnership with celebrity jewelry designer,
George The Jeweler, the brand’s new statement jewelry allows fans
to literally drip with swagger and style
For more than a century, VELVEETA has made its mark on fans’
lips thanks to the iconic drip that satisfies cravings with its
rich, cheesy goodness. VELVEETA today invites fans to own the drip
like never before by wearing it proudly. Introducing: the 14 Karat
Gold VELVEETA Drip Lip Cuff, crafted in partnership with
cult-favorite celebrity designer, George The Jeweler.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240109204857/en/
Wear It. Don’t Wipe It: Own Your Drip
with the New 14-Karat Gold VELVEETA Drip Lip Cuff (Photo: Business
Wire)
“No one knows the ‘drip’ like VELVEETA – from the physical drip
of our supremely creamy cheese to the confident and unapologetic
drip that embodies living ‘La Dolce Velveeta,’” said Stephanie
Vance, Brand Manager for VELVEETA. “As a brand that’s all about
making outrageous pleasure a way of life, our new lip cuff empowers
people to boldly step out with an unapologetic confidence that
encourages you to live life by your own rules.”
In fashion, “drip” is often used to describe someone who oozes
style, swagger, and cool, and with 2024 jewelry trend reports
predicting liquified shapes* and face jewelry** will be all the
rage this year, the “drip” has never been more literal. Starting
today, the limited-edition 14 Karat Gold VELVEETA Drip Lip Cuff
will be available for $77.00 exclusively at georgethejeweler.com,
while supplies last.
“I’ve been a fan of VELVEETA’s unexpected collaborations over
the last few years, which is why I was thrilled to partner with the
brand to create a statement piece that allowed fans to wear the
drip for the first time,” said George Khalife, Founder and CEO of
George The Jeweler. “Working closely with the VELVEETA team to
create the unique design, we really wanted to capture the iconicity
of the drip, fusing it with my own personal style and this year’s
jewelry trends. The 14-Karat gold cuff ultimately embodies the
accessible and confident luxury of both George The Jeweler and ‘La
Dolce VELVEETA.’”
Those living “La Dolce VELVEETA” are encouraged to flaunt, post
and share how they’re dripping in swag with the new lip cuff by
tagging @Velveeta and @GeorgeTheJeweler on Instagram and
@Cheesy_Velveeta on TikTok using hashtag #LaDolceVelveeta. Own your
drip.
ABOUT KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2022 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
ABOUT GEORGE THE JEWELER
George Khalife, commonly known as George The Jeweler, is a
celebrity jewelry designer based in Detroit, Michigan. Over the
last 5 years, George has maintained a role as an insider secret,
designing and styling custom pieces for an A-list filled roster.
George designs, manufactures, and distributes his own line of fine
jewelry around the world. An industry expert with his finger on the
pulse on pop culture, George is a beloved jeweler and his designs
have been recognized globally and featured in top tier
publications.
*Source: Vogue - Spring 2024 Jewelry Trend Report **Source: The
New York Times - Jewelry That Adds Face Value
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240109204857/en/
MEDIA ALISON BROD MARKETING COMMUNICATIONS
Kraftheinz@abmc-us.com
THE KRAFT HEINZ COMPANY alexandra.lieberman@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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