Form 8-K - Current report

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

___________________________________________________

FORM 8-K

___________________________________________________

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

August 9, 2024

Date of Report (Date of Earliest Event Reported)

___________________________________________________

Harte Hanks, Inc.

(Exact Name of Registrant as Specified in its Charter)

___________________________________________________


Delaware	1-7120	74-1677284

(State or Other Jurisdiction of Incorporation)	(Commission File Number)	(I.R.S. Employer Identification Number)

1 Executive Drive, Suite 303

Chelmsford, MA 01824

(512) 434-1100

(Address of principal executive offices and Registrant’s telephone number, including area code)

___________________________________________________

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:


Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common Stock	HHS	NASDAQ

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

o Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

Item 2.02 Results of Operations and Financial Condition.

On August 8, 2024, Harte Hanks issued a press release announcing its financial results for the second quarter ended June 30, 2024. The full text of the press release is furnished with this Current Report as Exhibit 99.1 and is incorporated by reference herein.

The information contained in this Item 2.02 (including Exhibit 99.1) of this Current Report is furnished pursuant to this Item 2.02 and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section, notwithstanding any general incorporation by reference language in other Harte Hanks filings.

Item 8.01 Other Events.

On August 8, 2024, Harte Hanks issued a press release announcing the hiring of a Chief Customer and Data Officer. The full text of the press release is furnished with this Current Report as Exhibit 99.2 and is incorporated by reference herein.

The information contained in this Item 8.01 (including Exhibit 99.2) of this Current Report is furnished pursuant to this Item 8.01 and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section, notwithstanding any general incorporation by reference language in other Harte Hanks filings.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits


			Exhibit No			Description

			99.1			Press Release of Harte Hanks, Inc. dated August 8, 2024 announcing second quarter 2024 financial results
			99.2			Press Release of Harte Hanks, Inc. dated August 8, 2024 announcing the new Chief Customer and Data Officer.

			104			Cover Page Interactive Data File (embedded within the Inline XBRL document)

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


	HARTE HANKS, INC.


Date: August 9, 2024	By:	/s/ David Garrison
		David Garrison Chief Financial Officer

Exhibit 99.1

Harte Hanks Reports Second Quarter 2024 Results

Sales transformation completed in April, accelerating sales pipeline growth

Cost initiatives identified through Project Elevate progressing well

Appointment of first Chief Customer and Data Officer ushers in new era of customer leadership

Successfully completed termination of Pension Plan I, leaving cash balance of $11 million and no debt

Chelmsford, Massachusetts – August 8, 2024 - Harte Hanks, Inc. (NASDAQ: HHS), a leading global customer experience company focused on bringing companies closer to customers for over 100 years, today announced financial results for the second quarter ended June 30, 2024.

Kirk Davis, Chief Executive Officer, said: "In my first year, I have been laser-focused on building an exceptionally strong executive team, united in our mission to redefine our company. Last quarter, I emphasized the importance of enhancing our customer organization and announced our plan to recruit the company's first Chief Customer and Data Officer. Today, I am thrilled to confirm that Sharona Sankar-King will assume this pivotal role, joining us on September 4th from Bain & Company. Sharona's expertise in integrating data and analytics across product lines will be transformative, accelerating our ability to harness Gen AI for innovative customer solutions. Her leadership will be a powerful catalyst in driving our ambitious growth objectives."

"While we are committed to rapidly building a modern, growing company, we remain firmly grounded in the present" continued Mr. Davis. "Our sales and marketing reorganization, which we concluded in April is maturing well. As we shared last quarter, we have new clients progressing through our sales cycle and are expanding our sales pipeline. We also continue to execute on the specific cost savings initiatives we identified in Project Elevate, resulting from our engagement with the Kearney organization throughout Q4 of 2023 and Q1 of 2024. "

Second Quarter Highlights

•The Company ended the quarter with a cash balance of $11.0 million on June 30, 2024.

•Contribution payment of $6.1 million executed for the termination of Pension Plan I.

•Total revenues for Q2 2024 were $45.0 million, down 5.7% compared to $47.8 million in Q2 2023.

•Operating income was $1.4 million compared to $1.7 million in the same quarter in the prior year.

•Harte Hanks recorded $0.4 million in restructuring charges in Q2 2024, related to execution of Project Elevate.

•Net loss, inclusive of the $38.2 million in pension termination charges and $10.1 million in tax benefit, was $27.8 million, or $3.84 per basic and diluted share, compared to net income of $0.6 million, or $0.08 per basic and diluted share, in the prior year quarter.

•The second quarter of 2024 had EBITDA of $2.4 million compared to EBITDA of $2.7 million in the same period in the prior year. Adjusted EBITDA, which excludes stock-based compensation, severance and restructuring charges, was $3.6 million for Q2 2024 and $4.4 million for the same quarter in 2023.

Segment Highlights

•Customer Care, $12.4 million in revenue, 27% of total – Segment revenue for the quarter decreased $2.5 million or 17.0% versus the prior year and EBITDA totaled $2.3 million for the quarter, a decline of 14.3% compared to the same period in the prior year. The year over year decline related to the timing of fluctuating work that shifted between quarters with a specific client.

•Sales Services, $4.4 million in revenue, 10% of total - Segment revenue for the quarter increased $2.1 million or 92.2% versus the prior year and EBITDA totaled $1.0 million for the quarter, an increase of 297% compared to the same period in the prior year. This increase in revenue related to the growth with a large fintech client.

Exhibit 99.1

•Fulfillment & Logistics Services, $20.5 million in revenue, 46% of total – Segment revenue for the quarter increased $0.9 million or 4.4% versus the prior year quarter and EBITDA totaled $1.6 million, decline of 19.4%. The contribution margin was impacted by investments in technology, the increased cost of facilities, and in the revenue mix between lower margin logistics and the higher margin fulfillment services. The profitability is expected to improve through the year as the revenue mix shifts to fulfillment in the second half of the year.

•Marketing Services, $7.7 million in revenue, 17% of total – Segment revenue for the quarter decreased $3.2 million or 29.1% compared to the prior year quarter and EBITDA for the second quarter totaled $0.8 million vs. $1.3 million for the second quarter of 2023. Revenue decline is the result of customer turnover and reductions in client spending. The reduction in EBITDA was the result of lower revenues and the expected contribution margin.

Consolidated Second Quarter 2024 Results

Second quarter revenues were $45.0 million, down 5.7% from $47.8 million in the second quarter of 2023 due to decreased revenue in two of the Company’s operating segments.

Second quarter operating income was $1.4 million, compared to $1.7 million in the second quarter of 2023. The decrease resulted from a restructuring expense during the quarter.

Net loss for the quarter was $27.8 million, or $3.84 per basic and diluted share, compared to net income of $0.6 million, or $0.08 per basic and diluted share, in the second quarter of the prior year. The net loss included $38.2 million of pension plan termination charges and a related tax benefit of $10.1 million, without which the results would have been approximately $0.3 million of net income for the quarter.

Balance Sheet and Liquidity

Harte Hanks ended the quarter with $11.0 million in cash and cash equivalents and $24.0 million of capacity on its credit line. The Company has no outstanding debt as of June 30, 2024. The Company’s financial position continues to be strong, and it is well-positioned to execute on its long-term growth strategies in 2024 and beyond.

Conference Call Information

The Company will host a conference call and live webcast to discuss these results at 4:30 p.m. EDT today, August 8, 2024. Interested parties may access the webcast at https://www.webcaster4.com/Webcast/Page/2810/50867 or access the conference call by dialing 888-506-0062 in the United States or 973-528-0011 from outside the U.S. and using access code 821775.

A replay of the call can also be accessed via phone through August 22, 2024, by dialing (877) 481-4010 from the U.S., or (919) 882-2331 from outside the U.S. The conference call replay passcode is 50867.

About Harte Hanks:

Harte Hanks (NASDAQ: HHS) is a leading global customer experience company whose mission is to partner with clients to provide them with CX strategy, data-driven analytics and actionable insights combined with seamless program execution to better understand, attract and engage their customers.

Using its unparalleled resources and award-winning talent in the areas of Customer Care, Fulfillment and Logistics, and Marketing Services, Harte Hanks has a proven track record of driving results for some of the world’s premier brands, including GlaxoSmithKline, Unilever, Pfizer, Warner Bros Discovery, Volvo, Ford, FedEx, Midea, and IBM among others. Headquartered in Chelmsford, Massachusetts, Harte Hanks has over 2,000 employees in offices across the Americas, Europe, and Asia Pacific.

For more information, visit hartehanks.com

As used herein, “Harte Hanks” or “the Company” refers to Harte Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Harte Hanks’ logo and name are trademarks of Harte Hanks, Inc.

Exhibit 99.1

Cautionary Note Regarding Forward-Looking Statements:

Our press release and related earnings conference call contain “forward-looking statements” within the meaning of U.S. federal securities laws. All such statements are qualified by this cautionary note, provided pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements other than historical facts are forward-looking and may be identified by words such as “may,” “will,” “expects,” “believes,” “anticipates,” “plans,” “estimates,” “seeks,” “could,” “intends,” or words of similar meaning. These forward-looking statements are based on current information, expectations and estimates and involve risks, uncertainties, assumptions and other factors that are difficult to predict and that could cause actual results to vary materially from what is expressed in or indicated by the forward-looking statements. In that event, our business, financial condition, results of operations or liquidity could be materially adversely affected and investors in our securities could lose part or all of their investments. These risks, uncertainties, assumptions and other factors include: (a) local, national and international economic and business conditions, including (i) market conditions that may adversely impact marketing expenditures, and (ii) the impact of economic environments and competitive pressures on the financial condition, marketing expenditures and activities of our clients and prospects; (iii) the demand for our products and services by clients and prospective clients, including (iv) the willingness of existing clients to maintain or increase their spending on products and services that are or remain profitable for us, and (vi) our ability to predict changes in client needs and preferences; (b) economic and other business factors that impact the industry verticals we serve, including competition, inflation and consolidation of current and prospective clients, vendors and partners in these verticals; (c) our ability to manage and timely adjust our facilities, capacity, workforce and cost structure to effectively serve our clients; (d) our ability to improve our processes and to provide new products and services in a timely and cost-effective manner though development, license, partnership or acquisition; (e) our ability to protect our facilities against security breaches and other interruptions and to protect sensitive personal information of our clients and their customers; (f) our ability to respond to increasing concern, regulation and legal action over consumer privacy issues, including changing requirements for collection, processing and use of information; (g) the impact of privacy and other regulations, including restrictions on unsolicited marketing communications and other consumer protection laws; (h) fluctuations in fuel prices, paper prices, postal rates and postal delivery schedules; (i) the number of shares, if any, that we may repurchase in connection with our repurchase program; (j) unanticipated developments regarding litigation or other contingent liabilities; (k) our ability to complete reorganizations, including cost-saving initiatives; and (l) other factors discussed from time to time in our filings with the Securities and Exchange Commission, including under “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2023 which was filed on April 1, 2024. The forward-looking statements in this press release and our related earnings conference call are made only as of the date hereof, and we undertake no obligation to update publicly any forward-looking statement, even if new information becomes available or other events occur in the future.

Exhibit 99.1

Supplemental Non-GAAP Financial Measures:

The Company reports its financial results in accordance with generally accepted accounting principles (“GAAP”). However, the Company may use certain non-GAAP measures of financial performance in order to provide investors with a better understanding of operating results and underlying trends to assess the Company’s performance and liquidity in this press release and our related earnings conference call. We have presented herein a reconciliation of these measures to the most directly comparable GAAP financial measure.

The Company presents the non-GAAP financial measure “Adjusted Operating Income” as a useful measure to both management and investors in their analysis of the Company’s financial results because it facilitates a period-to-period comparison of Operating Income excluding stock-based compensation and severance. The most directly comparable measure for this non-GAAP financial measure is Operating Income.

The Company presents the non-GAAP financial measure “EBITDA” as a supplemental measure of operating performance in order to provide an improved understanding of underlying performance trends. The Company defines “EBITDA” as Net Income adjusted to exclude income tax expense, other expense (income), net, and depreciation and amortization expense. The Company defines “Adjusted EBITDA” as EBITDA adjusted to exclude stock-based compensation, restructuring expense and severance. The most directly comparable measure for EBITDA and Adjusted EBITDA is Net Income. We believe EBITDA and Adjusted EBITDA are an important performance metric because it facilitates the analysis of our results, exclusive of certain non-cash items, including items which do not directly correlate to our business operations; however, we urge investors to review the reconciliation of non-GAAP EBITDA to the comparable GAAP Net Income, which is included in this press release, and not to rely on any single financial measure to evaluate the Company’s financial performance.

The use of non-GAAP measures does not serve as a substitute and should not be construed as a substitute for GAAP performance but should provide supplemental information concerning our performance that our investors and we find useful. The Company evaluates its operating performance based on several measures, including these non-GAAP financial measures. The Company believes that the presentation of these non-GAAP financial measures in this press release and earnings conference call presentations are useful supplemental financial measures of operating performance for investors because they facilitate investors’ ability to evaluate the operational strength of the Company’s business. However, there are limitations to the use of these non-GAAP measures, including that they may not be calculated the same by other companies in our industry limiting their use as a tool to compare results. Any supplemental non-GAAP financial measures referred to herein are not calculated in accordance with GAAP and they should not be considered in isolation or as substitutes for the most comparable GAAP financial measures.

Investor Relations Contact:

Rob Fink or Tom Baumann

646.809.4048 / 646.349.6641

FNK IR

HHS@fnkir.com

Source: Harte Hanks, Inc.

Exhibit 99.1

Harte Hanks, Inc.

Consolidated Statements of Operations (Unaudited)


	Three Months Ended June 30,				Six Months Ended June 30,
In thousands, except per share amounts	2024		2023		2024		2023
Revenue	$	45,035	$	47,762	$	90,483	$	94,882
Operating expenses
Labor	22,682		26,666		46,167		51,131
Production and distribution	13,679		13,328		27,429		27,780
Advertising, selling, general and administrative	5,852		5,065		11,791		11,149
Restructuring expenses	427		-		1,280		-
Depreciation and amortization expense	1,022		1,033		2,068		2,099
Total operating expenses	43,662		46,092		88,735		92,159
Operating income	1,373		1,670		1,748		2,723
Other expense, net
Interest expense (income), net	39		59		50		(151)
Pension Plan termination charges	38,217		-		38,217		-
Other (income) expense, net	(45)		791		561		3,377
Total other expense, net	38,211		850		38,828		3,226
(Loss) income before income taxes	(36,838)		820		(37,080)		(503)
Income tax (benefit) expense	(9,004)		240		(9,075)		(292)
Net (loss) income	(27,834)		580		(28,005)		(211)

(Loss) income per common share
Basic	$	(3.84)	$	0.08	$	(3.86)	$	(0.03)
Diluted	$	(3.84)	$	0.08	$	(3.86)	$	(0.03)

Weighted average shares used to compute (loss) income per share
Basic	7,257		7,358		7,246		7,392
Diluted	7,365		7,505		7,354		7,392

Comprehensive (loss) income, net of tax:
Net (loss) income	$	(27,834)	$	580	$	(28,005)	$	(211)

Adjustment to pension liability, net	29,179		402		29,524		1,142
Foreign currency translation adjustment	(1,403)		100		(1,937)		1,980
Total other comprehensive loss, net of tax	27,776		502		27,587		3,122

Comprehensive (loss) income	$	(58)	$	1,082	$	(418)	$	2,911

Exhibit 99.1

Harte Hanks, Inc.

Condensed Consolidated Balance Sheets (Unaudited)


In thousands, except shares and per share amounts	June 30, 2024		December 31, 2023

ASSETS
Current assets
Cash and cash equivalents	$	10,974	$	18,364
Accounts receivable, net	30,564		34,313
Contract assets and unbilled accounts receivable	8,119		7,935
Prepaid expenses	2,330		1,915
Prepaid income taxes and income tax receivable	1,758		1,758
Other current assets	1,292		928
Total current assets	55,037		65,213

Net property, plant and equipment	8,430		8,855
Right-of-use assets	23,896		25,417
Other assets	22,370		23,272
Total assets	$	109,733	$	122,757

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities
Accounts payable and accrued expenses	$	20,248	$	23,176
Accrued payroll and related expenses	4,410		5,615
Deferred revenue and customer advances	3,484		3,195
Customer postage and program deposits	1,318		1,815
Other current liabilities	2,808		9,495
Current portion of lease liabilities	4,134		4,815
Total current liabilities	36,402		48,111

Pension liabilities - Qualified plans	9,766		10,540
Pension liabilities - Nonqualified plan	18,190		18,630
Long-term lease liabilities, net of current portion	22,291		23,691
Other long-term liabilities	2,476		1,928
Total liabilities	89,125		102,900

Stockholders’ equity
Common stock	12,221		12,221
Additional paid-in capital	145,703		157,889
Retained earnings	816,915		844,920
Less treasury stock	(937,728)		(951,083)
Accumulated other comprehensive loss	(16,503)		(44,090)
Total stockholders’ equity	20,608		19,857

Total liabilities and stockholders’ equity	$	109,733	$	122,757

Exhibit 99.1

Harte Hanks, Inc.

Reconciliations of Non-GAAP Financial Measures (Unaudited)


	Three Months Ended June 30,				Six Months Ended June 30,
In thousands, except per share data	2024		2023		2024		2023
Net (loss) income	$	(27,834)	$	580	$	(28,005)	$	(211)
Income tax (benefit) expense	(9,004)		240		(9,075)		(292)
Other expense, net	38,211		850		38,828		3,226
Depreciation and amortization expense	1,022		1,033		2,068		2,099
EBITDA	$	2,395	$	2,703	$	3,816	$	4,822

Stock-based compensation	734		503		1,286		1,042
Severance	5		1,187		8		1,209
Restructuring expense	427		—		1,280		—
Adjusted EBITDA	$	3,561	$	4,393	$	6,390	$	7,073

Operating income	$	1,373	$	1,670	$	1,748	$	2,723
Stock-based compensation	734		503		1,286		1,042
Severance	5		1,187		8		1,209
Restructuring expense	427		—		1,280		—
Adjusted operating income	$	2,539	$	3,360	$	4,322	$	4,974
Adjusted operating margin (a)	5.6%		7.0%		4.8%		5.2%

(a)Adjusted Operating Margin equals Adjusted Operating Income divided by Revenues.

Harte Hanks, Inc.

Statement of Operations by Segments (Unaudited)

In thousands


Three months ended June 30, 2024	Marketing Services		Customer Care		Sales Services		Fulfillment & Logistics		Restructuring		Unallocated Corporate		Total
Revenue	$	7,738	$	12,384	$	4,414	$	20,499	$	—	$	—	$	45,035
Segment operating expense	6,047		9,454		3,234		18,113		427		5,365		42,640
Contribution margin (loss)	$	1,691	$	2,930	$	1,180	$	2,386	$	(427)	$	(5,365)	$	2,395
Overhead allocation	856		612		204		827		—		(2,499)		—
EBITDA	$	835	$	2,318	$	976	$	1,559	$	(427)	$	(2,866)	$	2,395
Depreciation and amortization	165		54		196		243		—		364		1,022
Operating income (loss)	$	670	$	2,264	$	780	$	1,316	$	(427)	$	(3,230)	$	1,373


Three months ended June 30, 2023	Marketing Services		Customer Care		Sales Services		Fulfillment & Logistics		Restructuring		Unallocated Corporate		Total
Revenue	$	10,921	$	14,915	$	2,296	$	19,630	$	—	$	—	$	47,762
Segment operating expense	8,835		11,491		2,050		16,931		—		5,752		45,059
Contribution margin (loss)	$	2,086	$	3,424	$	246	$	2,699	$	—	$	(5,752)	$	2,703
Overhead allocation	766		720		—		765		—		(2,251)		—
EBITDA	$	1,320	$	2,704	$	246	$	1,934	$	—	$	(3,501)	$	2,703
Depreciation and amortization	47		173		198		241		—		374		1,033
Operating income (loss)	$	1,273	$	2,531	$	48	$	1,693	$	—	$	(3,875)	$	1,670

Exhibit 99.2

For immediate release:

August 8, 2024

Harte Hanks Names Sharona Sankar-King, Accomplished Customer Engagement, Marketing, and Data Analytics Leader, as Chief Customer and Data Officer

Sankar-King brings a proven track record of leveraging data assets to drive customer outcomes

Chelmsford, Massachusetts – August 8, 2024 -- Harte Hanks, Inc. (NASDAQ: HHS), a leading global customer experience company focused on bringing companies closer to customers for over 100 years, announced today that Sharona Sankar-King, a highly experienced strategy, business, and operational excellence leader, will be joining Harte Hanks as Chief Customer and Data Officer, a key new position on the senior leadership team. Ms. Sankar-King is coming to Harte Hanks from her years at Bain & Company, where she served as an Expert Partner and global leader in Engagement & Marketing. She will be based in New York, reporting directly to Kirk Davis, Harte Hanks' Chief Executive Officer.

“Ms. Sankar-King brings the ideal blend of consulting, customer success management, and data analytics to Harte Hanks,” commented Mr. Davis. “Her expertise will be critical to leverage our robust data assets, to expand our wallet share with our top-tier clients, and develop new solutions to enable growth. As I have communicated, the Chief Customer Officer is a critical position for Harte Hanks, giving us the capability to better understand the evolving needs of customers andto develop new offerings to better serve our clients. I am eager to welcome Sharona to our team.”

Over the course of her tenure at Bain & Company, Sharona served in Bain’s Customer and Advanced Analytics practices, supporting clients across industries to help them deliver on their customer engagement and marketing ambitions. In this senior role, she was responsible for leveraging her expertise in B2C and B2B marketing, customer experience, marketing technology, and data analytics to fuel growth strategies and customer-centric transformations for large-scale, high-profile C-suite clients. In addition, Ms. Sankar-King served as an expert advisor to Bain’s Private Equity clients, helping them navigate the customer data, mar-tech, and ad-tech landscape. Most recently, Ms. Sankar-King co-authored a Harvard Business Review article on Generative AI approaches. She has become a highly sought-after expert in helping companies set their Gen AI ambition, identify high-priority use cases, mobilize efforts, and accelerate business value from this new and transformative technology.

Exhibit 99.2

Before joining Bain, Ms. Sankar-King spent two years as Executive Vice President, Head of Marketing Science – impacting data-driven creative strategy, measurement, content development, and production for BBDO (Omnicom). In this role, she launched the Marketing Science Practice, a Center of Excellence supporting creative strategy and execution. Before BBDO, she served as Managing Partner, North America Lead for digital media optimization & advanced data analytics for MEC (now called Wavemaker) at GroupM, part of WPP, overseeing a portfolio of Fortune 500 clients. Prior experience includes positions of increasing responsibility at Experian, Digitas (Publicis), Foote, Cone, & Belding, Time Inc., and Hearst Book Group.

Over her multiple decades-long career, Sharona has spearheaded product development, new go-to-market strategies, and data monetization initiatives that have a proven track record of impact on company growth for the firms she has served.

Ms. Sankar-King earned her Master of Applied Statistics from Columbia University and a Bachelor of Science in Psychology from Pennsylvania State University.

“Harte Hanks is a fascinating company, with world-class customers, a wide range of valuable capabilities, and over a century of success,” commented Ms. Sankar-King. “As Harte Hanks embarks on its second century, there are many opportunities to more effectively utilize data, develop customer-centric AI-driven offerings, and create compelling new revenue streams. I am excited to play an important role in developing these solutions alongside Kirk and the strong senior leadership team he has put into place.”

About Harte Hanks:

Harte Hanks (NASDAQ: HHS) is a leading global customer experience company whose mission is to partner with clients to provide them with CX strategy, data-driven analytics, and actionable insights combined with seamless program execution to better understand, attract and engage their customers.

Using its unparalleled resources and award-winning talent in the areas of Customer Care, Fulfillment and Logistics, and Marketing Services, Harte Hanks has a proven track record of driving results for some of the world’s premier brands, including GlaxoSmithKline, Unilever, Pfizer, HBOMax, Volvo, Ford, FedEx, Midea and IBM among others. Headquartered in Chelmsford, Massachusetts, Harte Hanks has over 2,000 employees in offices across the Americas, Europe, and Asia Pacific.

For more information, visit hartehanks.com

Cautionary Note Regarding Forward-Looking Statements:

Exhibit 99.2

the industry verticals we serve, including competition, inflation and consolidation of current and prospective clients, vendors and partners in these verticals; (c) our ability to manage and timely adjust our facilities, capacity, workforce and cost structure to effectively serve our clients; (d) our ability to improve our processes and to provide new products and services in a timely and cost-effective manner though development, license, partnership or acquisition; (e) our ability to protect our facilities against security breaches and other interruptions and to protect sensitive personal information of our clients and their customers; (f) our ability to respond to increasing concern, regulation and legal action over consumer privacy issues, including changing requirements for collection, processing and use of information; (g) the impact of privacy and other regulations, including restrictions on unsolicited marketing communications and other consumer protection laws; (h) fluctuations in fuel prices, paper prices, postal rates and postal delivery schedules; (i) the number of shares, if any, that we may repurchase in connection with our repurchase program; (j) unanticipated developments regarding litigation or other contingent liabilities; (k) our ability to complete reorganizations, including cost-saving initiatives; and (l) other factors discussed from time to time in our filings with the Securities and Exchange Commission, including under “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2022 which was filed on March 31, 2023. The forward-looking statements in this press release and our related earnings conference call are made only as of the date hereof, and we undertake no obligation to update publicly any forward-looking statement, even if new information becomes available or other events occur in the future.

Investor Relations Contact:

Rob Fink or Tom Baumann

646.809.4048 / 646.349.6641

FNK IR

HHS@fnkir.com

Source: Harte Hanks, Inc.

Document And Entity Information	Aug. 09, 2024
Document Information [Line Items]
Entity Tax Identification Number	74-1677284
Entity Address, Address Line One	1 Executive Drive, Suite 303
Pre-commencement Issuer Tender Offer	false
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Title of 12(b) Security	Common Stock
Trading Symbol	HHS
Security Exchange Name	NASDAQ
Entity Address, City or Town	Chelmsford
Entity Address, State or Province	MA
Entity Address, Postal Zip Code	01824
City Area Code	(512)
Entity Registrant Name	Harte Hanks, Inc.
Document Type	8-K
Document Period End Date	Aug. 09, 2024
Entity Incorporation, State or Country Code	DE
Entity File Number	1-7120
Entity Emerging Growth Company	false
Amendment Flag	false
Entity Central Index Key	0000045919
Local Phone Number	434-1100