Euro RSCG Life Expands Healthcare PR Expertise
2006年5月18日 - 5:14AM
PRニュース・ワイアー (英語)
- David Catlett Joins Agency to Spearhead Marketing Communications
- NEW YORK, May 17 /PRNewswire/ -- Euro RSCG Life, a leading
healthcare communications network, announced that David Catlett has
joined the firm as president of Euro RSCG Life PR, the healthcare
public relations/marketing communications unit of the agency.
Catlett reports directly to Al Paz, CEO of Euro RSCG Life's
Marketing Services Group, which combines several complementary
disciplines including medical education, interactive, direct-to-
consumer, creative services and graphic arts units, as well as
Noonan Russo, the agency's division focusing on corporate and
financial healthcare and biotech communications. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060517/NYW152 ) "We're
thrilled to have David here to provide leadership to this very
important division," said Ron Pantello, CEO of Euro RSCG Life
Worldwide. "David brings a tremendous healthcare communications
background, particularly in pharmaceuticals, and he has a
consistent track record of building successful teams and developing
results-oriented, award-winning PR programs. We expect that the
opportunities for PR will continue growing significantly due to its
important role in the marketing mix and its exceptional ability to
integrate communications to physicians and patients. This will
allow Tony Russo, CEO of our Noonan Russo division, to focus his
attention on the corporate side of the PR healthcare and biotech
business," added Pantello. Catlett comes to Euro RSCG Life PR from
Ketchum, where he led the agency's global healthcare practice for
eight years and served in roles such as national healthcare
director and director of healthcare client service and development
during his 15-year tenure. Previously, he was a public relations
and marketing communications professional in the pharmaceuticals
industry for 12 years, most recently at Ciba-Geigy Pharmaceuticals,
the precursor company to Novartis. "Healthcare clients are looking
for increasingly specialized skill sets to help them win in the
marketplace, and the communications firm that consistently delivers
the right mix of solutions will be the marketing partner of
choice," said Catlett. "Our goal is for Euro RSCG Life PR to be
that partner of choice, given the superior talent and resources
within our network, and our focus on healthcare-specific marketing
services." About Euro RSCG Life PR Euro RSCG Life PR is a global
health consultancy that develops and drives innovative and
integrated communications solutions to help build its clients'
businesses. The firm's core competencies are public relations and
strategic marketing services, with professionals located in New
York, Washington, London and Paris. The firm's client base ranges
from large pharmaceutical companies to mid-size and emerging
healthcare and medical concerns. About Euro RSCG Life Euro RSCG
Life aligns the company's 44 health-focused offices in 22
countries. It creates a single network with almost 1,000 employees
that offers clients comprehensive communications disciplines,
including advertising, public relations, event promotion, medical
education, interactive marketing and consulting services. The
network's client roster includes GlaxoSmithKline, Novartis, Pfizer,
Sanofi-Aventis, Schering-Plough and Wyeth. Euro RSCG Life is part
of Euro RSCG Worldwide, a leading global marketing communications
agency, and the largest unit of Havas, the world's fourth- largest
communications group (NASDAQ:HAVS) (Euronext Paris SA: HAV.Pa).
Contact: Carrie Yamond EURO RSCG Life PR 212-845-4259
http://www.newscom.com/cgi-bin/prnh/20060517/NYW152
http://photoarchive.ap.org/ DATASOURCE: Euro RSCG Life CONTACT:
Carrie Yamond of EURO RSCG Life PR, +1-212-845-4259
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