GlobalEnglish Wins City Telecom Hong Kong for Online Business English Communication Skill Development
2011年1月24日 - 10:02PM
Marketwired
GlobalEnglish Corporation (www.GlobalEnglish.com), the leading
provider of on-demand learning and support for business English
communication, today announced that it has been selected as the
partner of choice by City Telecom. With a work force of 3,200 --
the majority of whom are customer-facing -- City Telecom is Hong
Kong's premier provider of fiber-based telecommunication services
and the fastest-growing broadband service provider in Hong Kong.
Companies around the world are turning to GlobalEnglish to help
develop the business English communication skills of their global
workforces. Not only are employees with effective communication
skills able to collaborate more easily, but recent studies show
that strong communication capabilities have a significant
operational and financial impact on the enterprise; corporations
focusing on employee communications deliver 47% higher shareholder
return according to Towers Watson's 2009/10 Communication ROI
Study.
City Telecom is building a premium reputation based on superior
customer engagement, and considers English capability a critical
factor. In a highly competitive industry, City Telecom's
differentiation strategy is to introduce "private banking"-style
personal account management to the telecom industry, which is
accustomed to mass hotline queues.
Having evaluated many other alternatives, City Telecom
eventually engaged GlobalEnglish for its cost-effective scalable
technology solution and its experienced team of business
consultants who advised City Telecom on how to integrate
GlobalEnglish into a multi-faceted talent development strategy.
City Telecom will use the award-winning GlobalEnglish Corporate
Learning Service™ and Personal Coaching Service to address the
communication skills gaps of its management-level employees as well
as those in several other roles. Employees seeking to qualify for
promotions will now have to demonstrate a required level of English
among other requirements for consideration.
Prior to engaging GlobalEnglish, City Telecom conducted a pilot
with the company's program, during which time employees experienced
dramatic English language improvements in less than two months.
After the pilot phase, 89% of responding participants agreed that
GlobalEnglish is relevant to their job, and indicated that they
have been able to use what they learned during the pilot in their
everyday business tasks.
"The course materials are very comprehensive, particularly the
different learning options," stated City Telecom CEO, William
Yeung. "The beauty of the course is its flexibility, such that
users can visit the site and carry on learning and practicing
different skills at their own pace. The course materials cater to
the different needs of our employees."
"We are delighted to be working with City Telecom to support the
development of the business English communication skills of their
workforce by incorporating our solution into their Talent
Management programs," said Mahesh Ram, Executive Vice President of
Product Development at GlobalEnglish Corporation. "GlobalEnglish
helps companies focus on building communication capabilities within
their organizations so that employees can be more productive and
companies can succeed in the competitive global marketplace."
About GlobalEnglish Corporation
GlobalEnglish is the leading provider of online assessment,
learning, and support for business English communication for the
world's top companies. The company offers a scalable, on-demand
solution that helps employees improve their ability to communicate
effectively in English and enables companies to succeed in the
global marketplace.
GlobalEnglish is proudly made up of a team of global consultants
who partner with clients to assess their business English needs,
ensure successful implementation and provide ongoing local support
to more than 30 countries worldwide.
GlobalEnglish is the preferred choice of the world's largest
companies, including BNP Paribas, Capgemini, Cisco, Deloitte,
Deutsche Telekom, GSK, Hewlett-Packard, Hilton, John Deere, Procter
& Gamble, Unisys and Wyeth.
For more information, please visit www.GlobalEnglish.com.
About City Telecom/Hong Kong Broadband Network
Limited
Established in 1992, City Telecom (H.K.) Limited (HKEX: 1137)
(NASDAQ: CTEL) provides integrated telecommunications services in
Hong Kong via its own self-built fiber network. City Telecom's
wholly-owned subsidiary, Hong Kong Broadband Network Limited
(HKBN), is the fastest-growing broadband service provider in Hong
Kong. HKBN offers a diversified portfolio of innovative products
that service more than 1,110,000 subscriptions for broadband, local
telephony and IP-TV services. The company has built a solid market
position with top-of-the-line applications and practices enabling
it substantial growth. The company takes great pride in developing
its 3,200 Talent force into a competitive advantage. Additional
information on City Telecom can be found at
www.ctigroup.com.hk.
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