Award-Winning Accomplishments Include Apple's
"Shot on iPhone" Campaign
STAMFORD, Conn., Aug. 12,
2024 /PRNewswire/ -- Charter Communications Inc.
(NASDAQ: CHTR) today announced that Simon
Cassels, a seasoned marketing and creative executive for
brands including GoodRx, Ring/Amazon and Apple's dedicated agency
TBWAMedia Arts Lab, has been named Senior Vice President and Chief
Creative Officer, effective immediately. In his new role, Mr.
Cassels will oversee Charter's creative strategies to evolve
Spectrum's brand identity and drive company growth.
"Simon brings a unique blend of creativity and strategic
insight, combined with a customer-first mindset, which supports our
mission to engage with customers as more than just a connectivity
provider," said Sharon Peters,
Executive Vice President and Chief Marketing Officer for Charter
Communications Inc., which operates the Spectrum brand, and to whom
Mr. Cassels will report. "He will lead our efforts in establishing
a differentiated customer experience that starts with our seamless
connectivity services, unleashing limitless opportunity."
As Senior Vice President and Chief Creative Officer, Mr. Cassels
will spearhead efforts to elevate and invigorate the Spectrum
brand, leading the development and execution of marketing
strategies designed to boost customer awareness and engagement. Mr.
Cassels also will oversee the positioning of Spectrum's residential
products and services, define the B2C and B2B marketing strategies
and collaborate across functions to identify and execute growth
opportunities. His leadership will include the SMB Marketing,
Direct Response, Multicultural Marketing, Retail Marketing,
Spectrum Community Solutions and Customer Communications Creative
teams.
"Spectrum's innovation is at the intersection of lifestyle and
technology, combined with an unwavering commitment to
customer-first thinking," said Mr. Cassels. "Seamless
connectivity—both wired and wireless—opens up new opportunities for
creativity and connection, empowering individuals, families and
businesses. I'm excited to be joining a team that's driving this
innovation forward."
Mr. Cassels's extensive experience spans lifestyle and
technology branding and includes serving as Creative Director of
TBWAMedia Arts Lab, where he oversaw the marketing launch of iPad
and iPad mini and created the iconic and longest running Apple
commercial campaign, "Shot on iPhone." He went on to become the
Chief Marketing Officer at Ring during a period of rapid growth,
going from startup to the world's largest home security brand, with
millions of homes in the US and products available in over 30
countries worldwide.
Mr. Cassels joins Charter from GoodRx, where he most recently
served as Chief Brand Officer,
Senior Vice President of Marketing since 2020. At GoodRx, he built
and scaled cross-functional teams and led the company's marketing
strategies through a rebranding initiative and its IPO, increasing
brand awareness to consumers and healthcare professionals to 70%
and 90% respectively, and helping over 25 million customers in
2023.
Mr. Cassels has received numerous awards over the course of his
career, including multiple Cannes Lions, Addy, Clio and Telly
awards. He holds a Bachelor of Arts in Design & Communication
from the University of the Arts
London.
About Charter
Charter Communications, Inc.
(NASDAQ:CHTR) is a leading broadband connectivity company and cable
operator with services available to more than 57 million homes and
businesses in 41 states through its Spectrum brand. Over an
advanced communications network, the Company offers a full range of
state-of-the-art residential and business services including
Spectrum Internet®, TV, Mobile and Voice.
For small and medium-sized companies, Spectrum Business®
delivers the same suite of broadband products and services coupled
with special features and applications to enhance productivity,
while for larger businesses and government entities, Spectrum
Enterprise® provides highly customized, fiber-based solutions.
Spectrum Reach® delivers tailored advertising and production for
the modern media landscape. The Company also distributes
award-winning news coverage and sports programming to its customers
through Spectrum Networks. More information about Charter can be
found at corporate.charter.com.
For updated images and video, please visit Charter's media
library.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/charter-communications-names-creative-executive-simon-cassels-senior-vice-president-chief-creative-officer-302219945.html
SOURCE Charter Communications, Inc.