Southeast Asia's leading superapp leverages AWS
to enhance operational efficiency across eight countries
At AWS re:Invent, Amazon Web Services, Inc. (AWS), an
Amazon.com, Inc. company (NASDAQ: AMZN), and Grab, Southeast Asia’s
leading superapp (NASDAQ: GRAB), announced that Grab has selected
AWS as its preferred cloud provider. With AWS, Grab is pursuing a
technology-led strategy to accelerate growth across its mobility,
deliveries, and financial services verticals, including its new
digibanks, while continuing to improve its operational efficiencies
and reduce IT infrastructure costs.
Grab relies on the world’s leading cloud to serve 41.9 million
monthly transacting users1 and over 13 million driver and delivery
partners2 registered on its platform. Every second, Grab processes
over a hundred transactions, receives over 500k GPS pings and
services over 50,000 ETA requests. AWS powers Grab’s critical
compute, storage, networking, and database functions. By leveraging
AWS's resilient, secure, and elastic cloud, Grab accelerates
innovation, rapidly launches new services, and scales efficiently
across its eight-country footprint: Cambodia, Indonesia, Malaysia,
Myanmar, the Philippines, Singapore, Thailand, and Vietnam.
“At Grab, our strategy for growth is anchored on constant
innovation to outserve the needs of our users and partners,” said
Suthen Thomas Paradatheth, CTO of Grab. “This requires rapid
experimentation, while ensuring security and stability, along with
the ability to fully harness the potential of the latest tech like
generative AI. We're pleased to extend our partnership with AWS as
our preferred cloud partner to continue to support us on this
journey.”
Grab optimizes operating costs with AWS
As Grab looks to balance growth with cost discipline, it is
using AWS Cloud to power the majority of its operations in
Southeast Asia across verticals such as mobility, deliveries, and
financial services and entities, including its digibanks in
Indonesia, Malaysia, and Singapore. By adopting AWS’s suite of
cloud-based solutions, Grab has been able to gain agility and
reduce operational costs. Grab uses analytics service AWS Clean
Rooms, which enables secure, privacy-preserving data collaboration
between different entities and organizations. Grab also leverages
AWS’s purpose-built databases and has migrated more than 400
backend application services from traditional virtual servers to
AWS Graviton2 processors to drive high performance, as well as cost
and energy efficiency.
Grab relies on AWS to scale securely, swiftly, and with
stability
On-demand transactions made by Grab customers were up 22% in the
third quarter of 2024. To cater to this surge in demand for
services, Grab uses Amazon Relational Database Service (Amazon RDS)
as its transactional database coupled with Amazon DynamoDB. This
ensures high availability, scalability, and adaptability of its
platform to drive exceptional customer experience fueled by more
accurate searchable data. With AWS, Grab seamlessly adapts to
evolving customer needs by easily adjusting resources dynamically
based on user demand. For example, during peak times like holiday
sales, Grab can easily accommodate increased traffic to make
transactions across the superapp seamless. Conversely, during
off-peak periods, resources can be scaled down to save costs.
As it looks to accelerate growth with initiatives focused on
affordability, high value offerings, and digital banking, AWS
provides Grab with a stable and scalable infrastructure to support
this rapid expansion. For instance, Grab continues to scale its
revamped Advance Booking feature across the region. It also did a
region-wide roll out of its improved Group Order feature and
continues to drive adoption for it, making it easier for users to
join the group order, track food delivery updates, and split the
bill. With AWS, Grab was also able to build and launch digital
banks in Singapore and Indonesia, as well as GX Bank in Malaysia,
which was launched in under 16 months, scaling rapidly to serve
close to one million customers within the first year of launch.
Accelerating AI-led growth at Grab with AWS
As one of the pioneers of AI adoption in Southeast Asia, Grab is
committed to being at the forefront of exploring how the latest AI
technologies can better serve and respond to the needs of its users
and partners. Catwalk, Grab’s machine learning (ML) model platform,
is built on Amazon Elastic Kubernetes Service (Amazon EKS), and has
been used to deploy over 1,000 AI models in production, such as
route guidance and pricing. With Catwalk, Grab provides users’
real-time decision-making across its services and delivers
personalized experiences like tailored restaurant recommendations,
loyalty rewards, and bespoke financial services based on users’
preferences. In addition, Grab uses AWS’s custom-designed AWS
Inferentia chips with specialized ML inference capabilities to cost
efficiently power its AI-powered services, including map
enhancements and fraud detection in its digital banks.
Grab also leverages AWS as the underlying compute infrastructure
for its many AI initiatives. The superapp stores hundreds of
petabytes of data and processes over 200 TB of data—the equivalent
of 200,000 full-length movies—on AWS daily. This data forms the
foundation of Grab's advanced analytics, ML, and AI initiatives,
with AWS powering innovations across the company’s services
offerings.
Building on AWS’s compute foundations, Grab continues to develop
and implement several AI-powered use cases, particularly to improve
driver productivity and support merchant growth. By integrating
large language models (LLMs) with point-of-interest data and
historical customer notes, Grab has refined its last-mile guidance
system for delivery partners. This enhancement provides drivers
with more precise drop-off instructions, enabling them to complete
more trips every hour, leading to higher earnings, while expediting
food delivery to consumers. Additionally, Grab has rolled out a new
feature that uses AI to create appetizing descriptions of food
dishes in five of its eight markets. This has boosted order
completion rates, bringing particular benefits to smaller, unique
restaurants on the platform and enhancing the overall dining
experience for customers.
"AWS is proud to support Grab in its mission to drive innovation
and enhance customer experiences across Southeast Asia," said Jeff
Johnson, managing director, ASEAN at AWS. "By leveraging AWS's
unparalleled operational performance, scalability, and cutting-edge
technologies, Grab is able to deliver personalized, seamless
transactions to millions of users throughout the region. As the
leading cloud provider, AWS is uniquely positioned to help Grab
optimize its price performance, boost operational efficiency, and
continually evolve its broad suite of data-powered services. We're
excited to continue collaborating with Grab as it navigates the
dynamic landscape of ecommerce and superapp development, ensuring
it stays at the forefront of innovation in the digital
economy.”
About Grab
Grab is a leading superapp in Southeast Asia, operating across
the deliveries, mobility and digital financial services sectors.
Serving over 700 cities in eight Southeast Asian countries -
Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore,
Thailand and Vietnam - Grab enables millions of people everyday to
order food or groceries, send packages, hail a ride or taxi, pay
for online purchases or access services such as lending and
insurance, all through a single app. Grab was founded in 2012 with
the mission to drive Southeast Asia forward by creating economic
empowerment for everyone, and strives to serve a triple bottom
line: to simultaneously deliver financial sustainability and have a
positive social and environmental impact in Southeast Asia.
About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud. AWS has been continually
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Millions of customers—including the fastest-growing startups,
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power their infrastructure, become more agile, and lower costs. To
learn more about AWS, visit aws.amazon.com.
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______________________ 1 As of Grab Q3’24 results 2 As per Grab
ESG Report 2023
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241204105661/en/
Grab Media Team press@grab.com
Amazon.com, Inc. Media Hotline Amazon-pr@amazon.com
Amazon.com (NASDAQ:AMZN)
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