The Allstate Foundation and Channel One News Challenge Students to "X the TXT" for $10,000
2010年10月12日 - 9:30PM
The Allstate Foundation and Channel One News, the leading
television news network for teens, today announced a pledge
competition for students to "X the TXT" and stay focused behind the
wheel. Channel One News educators and students can register their
school at www.channelone.com/xthetxt from Oct. 12 - Dec. 31. The
week-long online competition will launch Feb. 7, 2011 on the
Channel One website (www.channelone.com).
"Students can get involved with X the TXT online and
on-the-ground by asking their friends, family, and fellow students
to take the pledge not to text and drive," said Susan Duchak from
The Allstate Foundation. "In partnership with Channel One
News, the X the TXT student program gives teens the chance to talk
about the dangers of distracted driving and tell their community to
keep their thumbs off their phones and their eyes on the road."
As part of National Youth Traffic Safety Month in May 2011, The
Allstate Foundation will reward the winning school with a $10,000
grant and, together with Channel One, will host a private concert
featuring rising music star Ashlyne Huff (www.ashlynehuff.com;
www.facebook.com/ashlynehuff) and a taping of a Channel One
newscast from the winning school. Ashlyne, whose music has been
heard recently on hit MTV shows like The Hills and World Of Jenks,
is currently putting the final touches on her new album due out in
Spring 2011.
The first 200 schools to register to participate online will
receive an X the TXT toolkit, including a "How-To Guide," a pledge
banner to display in their school, family pledge cards, and thumb
bands to show support for the pledge. Downloadable materials
are available for all schools at www.channelone.com/xthetxt.
"X the TXT is an important program that is making an impact
through education and by featuring influential voices who reinforce
the significant risks that come with dangerous behaviors while
driving," said Kent Haehl, CEO, Channel One Network. "By helping
The Allstate Foundation bring its message directly to students in
our schools, Channel One can lend a hand in making a difference to
a population at greater risk and by means that we hope will not
only create a positive movement within the school environment, but
also extend the message into the community."
Channel One News will promote the X the TXT program on its daily
broadcast with frequent editorial segments educating teens about
safe driving and encouraging school participation in taking the
pledge. Channel One News anchors will take the X the TXT
pledge on air during the fall broadcast. Additionally,
Ashlyne Huff will air a specially-recorded message for the Channel
One audience expressing her commitment to X the TXT and urging
teens to take action in connection with this critical issue.
Channel One News will inform member schools and its educators
about the program and provide educational materials to support the
effort.
The school-focused X the TXT initiative marks the third year of
Channel One News and The Allstate Foundation's working together to
educate and inform young adults on critical issues related to safe
and responsible driving.
About Channel One News
Peabody and Telly Award-winning Channel One News, an Alloy Media
+ Marketing company, is the leading television news network for
teens, reaching nearly six million young people in middle schools
and high schools nationwide - broadcast each day to close to 1 in 4
of all teenagers in the U.S. The dynamic, daily broadcast and
supplementary educational resources inform, educate, and inspire
teens, connecting them with important current events and the world
around them. Channel One News has covered fast-breaking global
events from regions such as Haiti, Chile, Mexico, Sierra Leone,
North Korea, Afghanistan, Sri Lanka, Germany and Qatar. Through its
partnership with CBS News Productions, Channel One News draws on
the vast resources of CBS News, ensuring worldwide coverage
wherever and whenever news breaks - and always from a teen
perspective. Channel One News programming has been featured on
leading networks and news programs, including CBS, CNN, NBC Nightly
News and Today Show, ABC News and Nightline. Visit the Webby
Award-winning website www.ChannelOne.com to learn more.
About The Allstate Foundation
Established in 1952, The Allstate Foundation is an independent,
charitable organization made possible by subsidiaries of The
Allstate Corporation. The Allstate Foundation strives to make our
communities and our nation a better and safer place to live through
partnerships with non-profit organizations promoting "safe and
vital communities," "tolerance, inclusion, and diversity" and
"economic empowerment." Teen safe driving and building financial
independence for domestic violence survivors have been priority
issues for the Foundation since 2005. For more information, visit
www.ProtectTeenDrivers.com.
CONTACT: Channel One News
Jodi Smith
(212)329-8359
jsmith@alloymarketing.com
The Allstate Foundation
Meghann Dowd
(847) 402-5600
Meghann.dowd@allstate.com
M2M Construction (for Ashlyne Huff)
Victor Trevino
(858)222-8828
Victor@m2mContsruction.com
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