Apple’s first retail location in Malaysia will offer its full
lineup of products and services, unparalleled support from over 160
team members, and sessions with local creatives
Apple® today previewed Apple The Exchange TRX, the first Apple
Store® in Malaysia. Located in the heart of Kuala Lumpur’s new Tun
Razak Exchange (TRX) central business district, the new store will
deliver the magic of Apple in the country like never before.
Customers can discover and buy Apple’s innovative lineup of
products and services, receive exceptional service from
knowledgeable team members, and learn how to get the most out of
their devices through free Today at Apple® sessions.
“We live for moments when we can surprise and delight our
customers, and we’re excited to do that in Malaysia with the
opening of our first store in the country, Apple The Exchange TRX,”
said Deirdre O’Brien, Apple’s senior vice president of Retail.
“Being able to support and directly connect with a new community is
always a special experience for our retail teams, and we can’t wait
to welcome customers to this beautiful space designed for
discovery, creativity, and shopping for the world’s most innovative
products.”
At Apple The Exchange TRX, more than 160 team members are ready
to help customers shop for their favorite Apple products — from the
iPhone® 15 lineup to the MacBook Air® with M3 and the latest iPad®
models, including the redesigned iPad Air® and incredibly thin iPad
Pro® with M4.
Apple The Exchange TRX will be an inspiring hub for education,
offering customers free in-store sessions through Today at Apple.
Led by Apple Creatives, the events will empower attendees to tap
into their creativity and learn how to get the most out of their
devices, with topics ranging from basics and how-to lessons, to
iPhone photo and video tours that take advantage of the beautiful
store location.
To celebrate the opening, a special Today at Apple series, “Jom
Discover,” will run from Saturday, June 22, through Saturday, July
6. Bringing together some of Malaysia’s most celebrated creators,
the sessions will offer a glimpse into the creative process while
showcasing Apple’s full range of products and services.
Sessions in the “Jom Discover” series include:
- Performance: De Fam
- Workshop: Capture Portraits on iPhone with Jason smashpop
- Spotlight: Video Magic on Mac® with Adam Lobo
- Workshop: Turn Ideas Into Action on iPad with Iman Azman
- Spotlight: Live Well with Nana Mohd and Apple Watch®
Apple The Exchange TRX connects the mall’s central atrium to a
lush rooftop park that wraps around the store’s upper level.
Emitting a warm glow at night, the three-dimensional layered roof
consists of horizontal glass panels and shading blades to reduce
the sun’s rays. A central glazed oculus brings daylight into the
interior and includes a dynamic artificial-lighting feature.
Inside the store, a sculptural quartz and glass staircase
connects the three levels where customers can explore, learn, and
shop. The Forum, home to Today at Apple programming, is located on
a floating deck that joins up with the mall, while the upper level
directly connects with the edge of the park, bringing daylight and
greenery into the store through a continuous glass façade.
Like all Apple facilities, the Apple The Exchange TRX runs on
100 percent renewable energy and is carbon neutral. The store is
designed with a refined palette of high-quality materials,
including natural stone walls, polished stainless-steel columns,
light terrazzo floors, and a timber ceiling.
Visitors are invited to explore the surrounding display tables
and avenues, and shop the new iPad Air with M2, the iPhone 15
lineup, and the latest Apple Watch lineup — Apple’s first-ever
carbon neutral products. Apple Specialists are excited to connect
with the local community through personalized setup and support,
switching to iOS, and Apple Trade In, where customers can get
credit toward a new device by trading in their current one.
Just in time for back to school, students and families can save
on a Mac or iPad with Apple Education Pricing available exclusively
through Apple Retail. In-store or online, eligible customers can
also take advantage of the university student offer running through
September 30, and receive AirPods® when they buy an eligible Mac,
or an Apple Pencil® when they buy an eligible iPad.
Apple The Exchange TRX also offers a dedicated Apple Pickup
counter, making it even easier for customers to place an order
online and pick up products when it’s most convenient for them. And
for hands-on technical and hardware support, customers can make a
reservation at the Genius Bar® and get help from an expert.
Apple The Exchange TRX opens Saturday, June 22, at 10 a.m. MYT.
Customers are invited to check out curated content celebrating the
essence of creativity in Malaysia across Apple TV+®, Apple Music®,
and the App Store®, and sign up for upcoming Today at Apple
sessions.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple
Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS,
watchOS, visionOS, and tvOS — provide seamless experiences across
all Apple devices and empower people with breakthrough services
including the App Store, Apple Music, Apple Pay, iCloud, and Apple
TV+. Apple’s more than 150,000 employees are dedicated to making
the best products on earth and to leaving the world better than we
found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or email Apple’s Media Helpline at
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© 2024 Apple Inc. All rights reserved. Apple, the Apple logo,
Apple Store, Today at Apple, iPhone, MacBook Air, iPad, iPad Air,
iPad Pro, Mac, Apple Watch, AirPods, Apple Pencil, Genius Bar,
Apple TV+, Apple Music, and App Store are trademarks of Apple.
Other company and product names may be trademarks of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240619608123/en/
Neema Mungai Apple nmungai@apple.com Brian Bumbery Apple
bumbery@apple.com
Apple (NASDAQ:AAPL)
過去 株価チャート
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Apple (NASDAQ:AAPL)
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