Launch of 'Showcase TV'

RNS Number:4060V
ResponzeTV PLC
24 April 2007


                                 ResponzeTV PLC


       Launch of 'Showcase TV' a New 24 Hour UK Home Shopping Channel

                    in Joint Venture with JML Direct Limited


ResponzeTV PLC announces that its US subsidiary, Reliant International Media LLC
('Reliant'), has entered into a joint venture with JML Direct Limited ('JML) 
for the launch of a new 24 hour UK home shopping channel, to be called
'Showcase TV'. The new channel is to be broadcast on channel 632, which is in
prime position, near the top of the shopping genre on the Sky Digital Platform
in the UK, and is being designed to provide UK consumers with the opportunity to
buy US and international home shopping products.


The arrangements provide for Reliant to introduce products for sale on the
channel, to provide related films and infomercials for broadcast and to provide
sourcing for products for sale on the channel. JML is to provide the airtime for
the channel, all administration, logistics and related services for the business
and any required financing for the business. The profits of the business, after
agreed deductions for costs and overheads, are to be shared on a 50/50 basis.


The new channel is scheduled for launch on 28 May 2007.


Kevin Harrington, Chief Executive Officer of ResponzeTV PLC, said: 'The joint
venture provides an exciting opportunity to launch Reliant's products in the UK
in a prime position on the shopping genre of the Sky Digital Platform. We are
very pleased to have been able to team up with such an experienced, efficient
and skilled operator in TV retail promotions as JML Direct Limited. The launch
of the new channel is a major step in the continuing development of the
ResponzeTV business, providing prime distribution for our products in such a
major home shopping market as the UK. The channel is expected to have an early
positive impact on the results of the ResponzeTV group.'


John Mills, Managing Director of John Mills Limited, said: 'We are delighted
to have been able to join with Reliant and have available to the channel
Reliant's US and international product development, show production and product
sourcing skills. The combination of our respective strengths is anticipated to
provide the UK home shopping consumer with an exciting range of products at
competitive prices. We see this as an excellent way to maximize value from our
ownership of epg channel 632.'


For further enquiries contact:


Steven Goodman,

Executive Chairman, ResponzeTV PLC

+852 2295 1161


24 April 2004


Notes for Editors

ResponzeTV PLC, headquartered in Hong Kong and listed on the AIM Market of the
London Stock Exchange (LSE:RETV), is a t-commerce company with principal
operations in Greater China and the USA. In January 2007, it acquired Reliant
International Media LLC, a Florida, USA based TV home shopping Company and in
March 2007 it acquired Famous Discoveries, another home shopping company, also
based in the USA. Its other business is the sourcing of wholesale products for
sale to TV home shopping operators, with a focus on customers in Europe, the USA
and North Asia.

JML Direct Limited is a privately-owned company, founded by John Mills, whose
principle business is the sale of products through in-store screen promotions in
UK retail outlets, backed by national TV advertising campaigns. Its promotions
can be found on virtually every high street in the UK and in many of the UK's
leading retailers. It currently operates a TV home shopping channel, JML Direct
TV, on Channel 657 on the Sky Digital platform and recently acquired Channels 
631 and 632 on the Sky Digital Platform.



                      This information is provided by RNS
            The company news service from the London Stock Exchange

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