Distil PLC RedLeg Rum collaboration with Franklin & Sons
2019年9月2日 - 3:00PM
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Distil PLC
02 September 2019
2 September 2019
DISTIL PLC
RedLeg Rum spices up the UK ready-to-drink Rum & Cola market
with Franklin & Sons
Distil Plc (AIM: DIS) is pleased to announce the launch of
ready-to-drink ("RTD") RedLeg Spiced Rum and 1886 Cola in
collaboration with Franklin & Sons, the premium soft drink,
tonic and mixer brand.
Available shortly through a major UK national retailer, the
premium 250ml can has a 5% ABV. It is a unique and delicious blend
of RedLeg Spiced Rum, infused with vanilla and ginger, perfectly
paired with Franklin & Sons 1886 Cola and a twist of lime.
This new product raises the bar in the pre-mixed spirit and
mixer (cans) category which grew value sales by 30%* in the year to
July 2019. Rum is currently worth GBP367m* in the UK off trade with
Spiced Rum growing at just under 13%* in value year on year.
Ready-to-drink rum and cola is more on trend now than ever
before.
Franklin & Sons is a growing, family-orientated brand which
continues to lead the way in flavour innovation. Taking inspiration
from the unique flavour combinations first explored by the Franklin
family back in Victorian Britain, the 1886 Cola includes West
African Kola Nut and Colombian coffee beans. Franklin & Sons is
owned by Global Brands Ltd, based in Chesterfield. Global Brands
has grown to become one of the country's leading independent drinks
businesses by continuing to develop and diversify its offering and
range of products across the premium spirits, tonics, mixers, soft
drinks, RTDs and beer categories.
Don Goulding, Executive Chairman commented:
"This new in-market brand collaboration sees RedLeg Spiced Rum
continue to innovate and introduce new consumers to the brand
through flavour, packaging and format development. It provides
consumers with a perfect RedLeg Spiced Rum and 1886 Cola on the go,
without compromising on taste. Global Brands will handle
distribution for this particular product; the remainder of our
portfolio distribution is unchanged. We are delighted to enter this
fast-growing category."
*UK Market data for 12 months to 13 July 2019
For further Information:
Distil PLC
Don Goulding Executive Chairman Tel: +44 207 352 2096
Shaun Claydon, Finance Director
----------------------
SPARK Advisory Partners Limited
(NOMAD)
----------------------
Neil Baldwin Tel +44 20 3368 3550
Mark Brady
----------------------
Turner Pope Investments (TPI)
Ltd (Broker)
----------------------
Andy Thacker Tel +44 20 3657 0050
----------------------
About Distil
Distil Plc is quoted on the AIM market of the London Stock
Exchange. It owns drinks brands in a number of sectors of the
alcoholic drinks market. These include premium spiced rum, vodka,
gin, vodka vanilla cream liqueur and are called RedLeg Spiced Rum.
Blackwoods Vintage Gin, Blackwoods Vodka, Blavod Original Black
Vodka, Diva Vodka and Jago's Vanilla Cream Liqueur.
www.distil.uk.com
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END
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