New contract with Virgin Active Health Clubs


 

TIDMADE 
 
RNS Number : 0212Q 
ADDleisure PLC 
02 April 2009 
 

ADDleisure Plc / Epic: ADE.L / Index: AIM / Sector: Leisure 
2nd April 2009 
ADDleisure Plc ('ADDleisure' or 'the Company') 
Ez-Runner wins new contract with Virgin Active Health Clubs 
 
 
ADDleisure Plc, the AIM traded company formed to develop products and services 
in the health and wellness sector has, through its subsidiary Ez-Runner Limited 
(formerly Digital Plantation Limited), won a major new contract to supply a 
total business-wide software solution to all UK based Virgin Active Health 
Clubs. 
 
 
Ez-Runner provides management software solutions incorporating bookings, 
membership, stock, POS, communications and web services, to meet the needs of 
all types of leisure businesses around the world including those in the hotel, 
health and fitness, play and golf and spa markets. This exciting contract sees 
Virgin Active take advantage of the latest developments from Ez-Runner's 
in-house development and deployment teams to provide one central and online 
platform for its operations. Its principal aim is to improve efficiency through 
standardising the membership system used throughout Virgin Active's estate in 
the UK, reducing the total number of systems and enabling common membership 
policies and business processes to be adopted. 
 
 
ADDleisure Chief Executive David Turner said, "This substantial and 
strategically important agreement is the first major contract won following the 
Company's acquisition of ClubRunner last October and its subsequent integration 
into our existing intelligent booking system business. It highlights our 
commitment towards investing in the very best leading edge technology in tandem 
with the operational management to deliver quality services and support 
important blue-chip brands such as Virgin Active." 
 
 
** E N D S ** 
 
 
For further information visit www.addleisure.com or contact: 
+----------------------------+----------------------------+-------------------+ 
| Mike Mills                 | ADDleisure Plc             | Tel: 020 7449     | 
|                            |                            | 1000              | 
+----------------------------+----------------------------+-------------------+ 
| Mark Percy                 | Seymour Pierce             | Tel: 020 7107     | 
|                            |                            | 8000              | 
+----------------------------+----------------------------+-------------------+ 
| Susie Callear              | St Brides Media & Finance  | Tel: 020 7236     | 
|                            | Ltd                        | 1177              | 
+----------------------------+----------------------------+-------------------+ 
 
 
Notes 
ADDleisure Plc, 29% owned by BUPA, was formed to develop products and services 
in the leisure and wellness sectors, helping to meet the growing demand for 
innovative new health and fitness solutions. 
 
 
The Company has a highly experienced management team including Allan Fisher, 
founder and former CEO of Holmes Place plc; David Turner, founder and former 
director of LA Fitness plc; and David Cummin, founder and former director of 
Membertrack Limited, a leading club membership software provider. 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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