Love Island opens virtual villa in Hotel Hideaway; Partnership kicks off today with new season premiere
2022年6月6日 - 10:00PM
Collaboration between ITV Studios and Azerion launch global
digital content partnership Amsterdam, Netherlands –
June 6th, 2022 – Digital entertainment and media platform
Azerion today launched a global digital content partnership with
ITV Studios, one of the largest entertainment companies in the
world. The collaboration kicks off by bringing the award-winning
global sensation Love Island, commissioned in 21 territories, to
Hotel Hideaway, a 3D online social community, popular amongst the
youth audience throughout the globe. Timed with the season premiere
of Love Island today, Hotel Hideaway players can access custom Love
Island content for their avatars and even hang out at the Love
Island villa. Watch the Hotel Hideaway x Love Island announcement
trailer:https://drive.google.com/file/d/1p-ibpZjjVcH10sabpxbj9vbiJjGyfYfV/view?usp=sharing
Exclusive Love Island outfits, hair styles, themed profile
backgrounds and a number of essential items appearing in the show
will all feature in Hotel Hideaway as part of a new way for players
to engage with the iconic Love Island brand.
“We are thrilled to welcome Love Island into Hotel Hideaway this
summer. This is such a perfect match”, said Madelon Smittenaar,
Business Development Manager at Azerion. “We have regular item
drops and interactive events in store for new and existing players
around the world, who will have a unique opportunity to share the
Love Island experience with their friends.” “With our player base
it makes total sense for Hotel Hideaway to collaborate with Love
Island as they join our extensive list of partnered IPs,” said
Jurriaan van Teunenbroek, VP Games and Content at Azerion. “Hotel
Hideaway brings a multitude of ways for the Love Islands fan base
to engage and feel part of the show as it becomes a hot destination
this summer!” Kim Dingler, CCO, Global Entertainment,
ITV Studios: “We are excited to partner with Azerion. Hotel
Hideaway and Love Island have a perfect brand fit. We are giving
fans all over the world a new virtual way to experience the life of
an Islander in the Love Island villa.”
- Watch the Love Island x Hotel
Hideaway trailer: https://bit.ly/3tb8AAt
- View the presskit:
https://bit.ly/3x0EfWw
About Hotel HideawayWith over 17.5 million registered
users, Azerion’s Hotel Hideaway is a 3D social virtual community
full of opportunities to meet new people and make new friends. The
Hotel is a lively and vibrant world full to the brim with social
adventures and fun activities! Dress to impress and stand out from
the crowd with an abundance of stylish clothing, items and
accessories. Customise your room with a variety of furniture items
and decorations. Learn secret gestures and dance moves - and then
party into the early hours inside unique public rooms. No matter
what you like to spend your time doing, Hotel Hideaway is the place
to be. There’s oodles of fun to be had and secrets to discover, so
jump in and make sure the other guests recognise your name!
About ITV StudiosITV Studios is a creator, producer and
distributor of world-leading programmes and formats that people
can’t get enough of. Connecting millions of people every day and
shaping and reflecting the world they live in, ITV Studios is More
Than TV. Its Brand & Licensing department is responsible for
all global commercial activities including sponsorship, brand
licensing, consumer products, gaming, and live events. It
represents a diverse portfolio including scripted and non-scripted
content, game shows and kids titles, which offers a wide range of
commercial opportunities. Brands include The Voice, Hell's Kitchen,
Love Island, I’m A Celebrity... Get Me Out of Here!, The Chase,
Coronation Street, Schitt’s Creek, The Last Unicorn, Thunderbirds,
Space: 1999, The Prisoner, and more.
About AzerionAzerion is a high-growth digital
entertainment and media platform. As a content-driven, technology
and data company, Azerion serves consumers, digital publishers,
advertisers and game creators globally. Azerion’s integrated
platform provides technology solutions to automate the purchase and
sale of digital advertising for media buyers and sellers, supported
by in market sales and campaign management teams. Through our
technology, content creators, digital publishers and advertisers
work with Azerion to reach the millions of people across the globe
that play Azerion’s games and view its distributed entertainment
content to increase engagement, loyalty and drive e-commerce.
Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced
rapid expansion driven by organic growth and strategic
acquisitions. Azerion is headquartered in Amsterdam, the
Netherlands and is a publicly traded company listed on Euronext
Amsterdam. For more information visit: www.azerion.com
MEDIA CONTACTPlan of Attack on behalf of AzerionVincent
Abelvincent@planofattack.biz
Azerion Group NV (EU:AZRN)
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