LOS ANGELES, Sept. 13, 2018 /PRNewswire/ -- Herbalife
Nutrition (NYSE:HLF), a premier global nutrition company whose
purpose is to make the world healthier and happier, today, in
conjunction with National Breakfast Month, announced the results of
its Healthy Breakfast Survey of more than 8,000 global consumers.
The survey uncovers insights into breakfast attitudes and
consumption habits, which can have serious health implications for
consumers. The survey findings reveal that while 95 percent of
respondents acknowledge the importance of eating breakfast, nearly
50 percent don't consume it regularly citing lack of time as a
primary reason.
"Whether you're pressed for time, or you're simply not hungry in
the morning, missing breakfast is a big mistake," said
Dr. John Agwunobi, co-president, and chief health and
nutrition officer, Herbalife Nutrition. "Having a balanced
breakfast within 30 minutes of waking up will help boost mood,
provide adequate nutrients to the brain to aid in mental alertness,
energy and stave off hunger throughout the day."
Of those participants in the survey that do eat breakfast daily,
the most popular time to do so is one to two hours after waking up
(65 percent of respondents). This time frame also ranked as the
most popular among all age groups. However, only 19 percent of
respondents said they eat within the first 30 minutes of waking
up.
Grab-N-Go Goes Global
Of the 8,600 respondents
surveyed by Herbalife Nutrition, from the U.S., China and 11 Asia Pacific (APAC) countries,
more than 90 percent agreed there are significant benefits to
eating breakfast daily. More than 30 percent of respondents felt
they would be encouraged to eat breakfast daily if it were
"ready-made" and contained necessary nutrients. Weight management
was seen as a key consideration in the U.S., with weight loss named
among the top three reasons for not eating a daily breakfast.
"We strive to provide consumers with better options for
convenient meals that will benefit their health," said Ibi Montesino, senior vice president, and
managing director, North America Region, Herbalife Nutrition.
"Through products like our Herbalife Nutrition Formula 1 Healthy
Meal Nutritional Shake Mix, we give people a simpler path to proper
nutrition with a balanced meal that's a great option when they're
pressed for time."
Protein Power
The survey also revealed that 42 percent
of respondents recognize and understand the value of protein as an
important nutrient in their breakfast. According to the Herbalife
Nutrition Philosophy, the calorie intake for every meal should
consist of 40 percent carbohydrates, 30 percent protein and 30
percent healthy fats, along with 25g of fiber and eight glasses of
water a day to promote overall well-being.
Herbalife Nutrition Healthy Breakfast Survey Results
At-A-Glance
Benefits of Consuming Breakfast
Based
on the survey findings, breakfast is by far considered the most
important meal of the day with 95 percent of consumers confirming
breakfast is very, extremely or somewhat important to them. When
asked about the benefits they can receive as a result of consuming
a healthy breakfast:
- The top two global responses were "gives me energy in the
morning" (94 percent) and "contributes to my personal well-being"
(91 percent)
- The third most popular answer in China was "improves my mood" (91 percent) in
comparison to "kick-starts my metabolism in the morning" in the
U.S. and APAC (88 percent)
Breakfast Habits, Times and Frequency
More than half
of all survey respondents are eating breakfast seven days a week,
but the percentage by region varies significantly: 55 percent in
the U.S., 63 percent in APAC and 81 percent in China.
In the U.S. and APAC, males consume breakfast seven days a week
more often than females - 57 percent compared to 53 percent, and 65
percent compared to 61 percent, respectively. While females in
China eat breakfast seven days a
week more consistently than males - 84 percent compared to 77
percent.
Eating breakfast seven days a week also increases with age in
all three regions:
- U.S. — 50 percent of Millennials (18-34 years
old) vs. 66 percent of Baby Boomers (55+ years old)
- APAC — 56 percent of Millennials vs. 74 percent of Baby
Boomers
- China — 79 percent of
Millennials (22-37 years old) vs. 86 percent of Baby Boomers
What Are Consumers Eating for Breakfast?
Regarding
nutrient composition, for those in the U.S., APAC, and China who do make an effort to have breakfast,
findings indicated 76 percent of respondents consumed breakfast at
home. Oats or cereals are far more popular options in the U.S. (50
percent) than APAC (28 percent) or China (39 percent), while bread/toast is
represented somewhat equally across the board (U.S. - 43 percent;
APAC - 49 percent; China - 39
percent).
A traditional-style breakfast consisting of a bowl of rice,
noodles or porridge is the most popular choice in China (63 percent) and certain APAC countries
(66 percent in Thailand and 78
percent in Vietnam).
Obstacles to Consuming Breakfast Daily
Findings
further indicate lack of time as the number one reason preventing
respondents from eating breakfast daily, as claimed by more than
half of APAC respondents (52 percent), which is higher than both
the U.S. (38 percent) and China
(44 percent). The second leading factor is a lack of appetite (34
percent in the U.S. and –32 percent in both APAC and China), followed by the perception that eating
breakfast is too much work in APAC (16 percent) and China (27 percent). In the U.S., 19 percent of
respondents source their desire to lose weight, making it the third
most popular reason not to eat breakfast daily.
Respondents in all three regions said the top factors that would
encourage them to eat breakfast daily would be more time, and
options that are readily accessible and convenient.
Herbalife Nutrition Healthy Breakfast Survey
Methodology
The survey was conducted between February and
March of 2018 in the U.S., China,
and APAC countries, including Australia, Hong
Kong, Indonesia,
Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam. More than 8,600 general population
respondents participated — 1,000 in the U.S.; 2,100 in China; and more than 5,500 in APAC. The
results of this survey are accurate at the 95 percent confidence
level plus or minus 3.1 percentage points.
For results of the Herbalife Nutrition studies, visit
https://hrbl.me/2wLs4OO.
To learn more about Herbalife Nutrition, follow @HerbalifeNews
on Twitter or visit www.herbalife.com.
About Herbalife Nutrition Ltd.
Herbalife
Nutrition is a global nutrition company whose purpose is to
make the world healthier and happier. The Company has been on a
mission for nutrition - changing people's lives with great
nutrition products and programs - since 1980. Together with
our Herbalife Nutrition independent distributors, we are
committed to providing solutions to the worldwide problems of poor
nutrition and obesity, an aging population, skyrocketing public
healthcare costs and a rise in entrepreneurs of all
ages. Herbalife Nutrition offers high-quality,
science-backed products, most of which are produced in
Company-operated facilities, one-on-one coaching with
an Herbalife Nutrition independent distributor, and a
supportive community approach that inspires customers to embrace a
healthier, more active lifestyle.
Herbalife Nutrition's targeted nutrition, weight-management,
energy and fitness and personal care products are available
exclusively to and through its independent distributors in more
than 90 countries.
Through its corporate social responsibility
efforts, Herbalife Nutrition supports the Herbalife
Nutrition Foundation (HNF) and its Casa Herbalife programs to
help bring good nutrition to children in need. Herbalife
Nutrition is also proud to sponsor more than 190 world-class
athletes, teams and events around the globe,
including Cristiano Ronaldo, the LA Galaxy, and numerous
Olympic teams.
Herbalife Nutrition has approximately 8,300 employees
worldwide, and its shares are traded on the New York Stock
Exchange (NYSE: HLF) with net sales of approximately $4.4
billion in 2017. To learn more, visit Herbalife.com or
IAmHerbalife.com.
Herbalife Nutrition also encourages investors to visit its
investor relations website at ir.herbalife.com as financial and
other information is updated and new information is posted.
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SOURCE Herbalife Nutrition