PLANO, Texas, Dec. 21, 2021 /PRNewswire/ -- What happens when
Doritos takes one of its most iconic flavors and unleashes the
heat? Introducing new Doritos® Flamin' Hot Cool Ranch® Flavored
Tortilla Chips, an all-new mash-up that combines the classic Cool
Ranch flavor fans love with a spicy, bold crunch. The latest
addition to the Flamin' Hot family, Doritos Flamin' Hot Cool Ranch
is heating up the chip aisle just in time for the holidays.
From the original Cheetos® Crunchy Flamin' Hot to this latest
Doritos' innovation, the Flamin' Hot line-up of snacks has exploded
over the years with products like Doritos Flamin' Hot Nacho and
Doritos Flamin' Hot Limon, providing consumers with the perfect
combination of delicious heat. Fans have even taken it a step
further — embracing the flavorful franchise as more than a spicy
sensation – and making it an attitude. One that, if you allow it,
pushes you to reject the status quo and embrace your inner
edge.
"Doritos is no stranger to bold – whether it's bold flavor, bold
experiences or our bold fans that embody the Flamin' Hot attitude,"
said Caio Correa, senior director of
marketing, Frito-Lay North America. "With new Doritos Flamin' Hot
Cool Ranch, we took a legacy flavor that has been beloved for
generations and injected it with a spicy new edge to bring
consumers a tasting experience that's on truly Another Level®."
As one of the most popular Doritos flavors for decades, Doritos
Cool Ranch has become a staple snack in chip fans' pantries around
the world. In 2020, Doritos introduced fans to a new era of cool by
launching a revamped Doritos Cool Ranch, made with even more "cool"
seasoning. Today, Cool Ranch is stepping into the fire, as the
latest product to join the Flamin' Hot line-up.
Doritos Flamin' Hot Cool Ranch will launch just in time for the
new year and can be found on store shelves at retailers nationwide.
The product is available in 9.25oz bags for $4.79 and 2.75oz bags for $2.19. For more information, please visit
Doritos.com.
About Doritos
Doritos believes there's boldness in
everyone. We champion those who are true to themselves, who live
life fully engaged and take bold action by stepping outside of
their comfort zone and pushing the limits. Doritos is one of many
Frito-Lay North America brands – the $17
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, and on
Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $70 billion in net revenue in 2020, driven by a
complementary food and beverage portfolio that includes Frito-Lay,
Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 23 brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information,
visit www.pepsico.com
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SOURCE Frito-Lay North America