BEIJING, Jan. 4, 2025
/PRNewswire/ -- China's leading
baijiu maker Wuliangye launched a new 3D advertisement in New York
Times Square, the United States,
sending the message of "harmony" to global audience at the
beginning of 2025.
The advertisement presents the brand through an animated cute
panda, both of which symbolize bridges for fostering deeper
international cooperation and exchange.
As a friendship envoy for cultural exchanges between
China and foreign countries, the
cute images of the panda are applied as southwest China's Sichuan, an area best known as the hometown of
the giant panda, also breeds Wuliangye's rich fragrance.
With the innovative expression of "Harmony in Diversity", Wuliangye presents the
unique charm of Chinese culture to the world, allowing global
consumers to have a deeper understanding and recognition of the
brand.
As a representative Chinese baijiu brand, Wuliangye has paced up
to go global and initiated the Harmony-themed Global Tour. It has established
three key marketing centers in the Asia-Pacific, Europe, and the Americas to strengthen
overseas operations. The brand has also collaborated with global
renowned spirits groups to launch products adapted to international
trends, such as the new product "Wuliangye Ziqidonglai (purple air
comes from the East)" and has introduced innovative initiatives
like the "Destined Crystal Life" series in partnership with
Swarovski, integrating traditional heritage with fashionable and
diverse cultures, promoting the beauty of traditional culture and
endowing Chinese baijiu brands with new connotations.
In 2024, Wuliangye further expanded its global layout with 21
new overseas markets deployed with duty-free, retail, catering,
e-commerce, and special channels. Wuliangye has also collaborated
with Camapri Group on innovative cocktail making, and launched the
"Wuliang Highball" to serve global consumers with more diverse
choices.
It is noted that Wuliangye has been successively listed in
"Global 500 Most Valuable Brands", "Top 50 Most Valuable Spirits
Brands Globally" and "Asia's 500
Most Valuable Brands". In December
2024, the "World's 500 Most Valuable Brands" list released
by World Brand Lab saw Wuliangye once again honored for the eighth
consecutive year, with the brand's ranking increase leading the
liquor industry. Additionally, the company was also listed as one
of the 50 most-favored Chinese brands voted by foreigners, earning
recognition worldwide for its profound heritage, mellow taste, and
outstanding quality.
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SOURCE Xinhua Silk Road