Celebrates First Store Opening in Atlanta, Nov. 14 – Nov. 17

Ready for something sweet, Atlanta? Handel’s Homemade Ice Cream, serving handmade ice cream since 1945, is excited to announce the opening of its newest location in Midtown Atlanta. This corporate-owned location will introduce Georgia to Handel’s iconic flavors which are handmade daily on-site and marks the brand’s expansion into the Peach State. The nearly 80-year-old legacy brand will host a weekend of family-friendly events in the heart of Midtown Atlanta, starting Thursday, November 14, 2024, at Midtown Promenade, 931 Monroe Dr. Northeast.

The community is invited to celebrate all weekend long while indulging in Handel’s delicious ice cream that’s made fresh in-store every day. The festivities will begin with a ribbon-cutting ceremony at 10:00 a.m., and doors will open to the community at 11:00 a.m. on Thursday, November 14. The first 100 guests in line will receive Free Ice Cream for a Year!* The celebration will feature a Spin & Win wheel offering chances to win exciting prizes, along with a live DJ, photo booth, cornhole, an onsite radio broadcast from 680 The Fan, and more.

“The greater Atlanta area is a major hub for foodies, and we’re thrilled to bring our award-winning, time-honored ice cream to a flourishing community. We are eager to open our doors and introduce our handmade ice cream to this vibrant community,” Jennifer Schuler, Chief Executive Officer for Handel’s Homemade Ice Cream. “We’ve seen time and time again that our ice cream parlors become the centerpiece of family celebrations and special moments, and we can’t wait to bring that cherished experience to Atlanta with our fresh ingredients and nostalgic flavors that people love.”

Guests can join the continued celebrations at Handel’s Midtown Atlanta on Friday, November 15 where the first 100 guests will receive a free Handel’s tote starting at 11 a.m. The festivities will continue throughout the weekend, from Friday, November 15 to Sunday, November 17, including fun activities such as face painting, cornhole, and a photo booth.

The Midtown Atlanta store will showcase unique artwork, including murals by local artists cementing the store as part of the community's rich creative tradition. Handel’s sought out a partnership with Atlanta-based artist and founder of Tiny Doors ATL, Karen Anderson, who has been bringing joyful and interactive art to iconic spots, and surprise locations, in Atlanta since 2014. On grand opening day, Handel’s will unveil its own Tiny Doors ATL installation, installed by the creative agency, ABV Agency. This installation will “put Handel’s on the map” alongside other notable installations like the Fox Theater, State Farm Arena, and Georgia Aquarium. Following the opening, Handel’s will begin a collaborative project with the Midtown High School Art Club and non-profit Paint Love to design an upcoming outdoor mural for the store.

This year, Handel's was named one of America's Favorite Ice Cream Chains by Newsweek and ranked in Nation’s Restaurant News' Top 500 Restaurants list, underscoring the brand’s steady franchise growth.

“The combination of our strong unit economics, legacy brand with tremendous whitespace, and simple, scalable model is driving franchisee interest in new markets all across the country. We are investing in corporate stores because it builds our operational capabilities, enhances our playbook for entering new markets, and generates more best practices we can share with our franchisees. Over the past year, we’ve generated exciting momentum in new markets, and we're eager to build on this progress with more corporate locations coming soon to Georgia,” added Schuler.

Handel’s Midtown Atlanta will offer pickup, delivery, and catering. The store will be open daily from 11 am - 10 pm. For more information about Handel’s Midtown Atlanta, visit https://handelsicecream.com/store/midtown-atlanta or follow them on Instagram @handelsicecreamatl.

*Must be 18 years or older to receive the Free Ice Cream for a Year offer.

About Handel's Homemade Ice Cream

Handel's Homemade Ice Cream has been in the business of making and selling fresh ice cream, handmade in stores every day, since 1945. Founded in Youngstown, Ohio, the Handel’s legacy was created by Alice Handel and Lenny Fisher, who grew the brand from a single Scoop Shop into a flourishing chain using fresh ingredients and upholding a commitment to quality. Each batch of Handel's ice cream is made fresh daily, using Alice's original methods and recipes. There are 48 flavors available daily and more than 140 flavors that rotate seasonally.

In 2023 and 2024, Handel's ranked in Franchise Times' Top 400 list, recognizing the largest franchise systems in the United States, and its "Fast & Serious," a list of the smartest-growing franchises for the year. The brand is also recognized by TasteAtlas for one of the top 100 Most Iconic Ice Creams of the World.

Handel's has been named #1 Ice Cream on the Planet by National Geographic, one of the Top 10 Best Ice Cream Businesses by USA Today, one of the Top 500 Restaurants in America by Nation's Restaurant News, and Top 500 Franchises by Entrepreneur Magazine.

Handel's currently has over 140 locations across 14 states and is growing. To learn more about Handel's franchise opportunities, visit www.handelsicecream.com/franchise.

Social Facebook: @handelshomemadeicream Instagram: @handelsicecream LinkedIn: @handelshomemadeicecream

Kaitlyn Ianiro Kaitlyn@inklinkmarketing.com 305.631.2283