FreeCast Appoints Commercial Sales Veteran Erik Genrich as Chief Revenue Officer
2024年8月15日 - 7:00PM
ビジネスワイヤ(英語)
New CRO Genrich brings years of enterprise sales experience in
the broadband and telecom space to the company.
FreeCast is announcing the addition of Erik Genrich to its
leadership team. Genrich joins the company as Chief Revenue
Officer, where he will lead the company’s development of commercial
partnerships across multiple industries. This is a critical role,
as FreeCast’s business model promises higher margins and reduced
churn as a direct result of its relationships with distribution and
advertising partners.
Erik Genrich joins FreeCast following roles as a Vice President
for Hotwire Communications, a nationally known fiber-optic internet
service provider, Regional Director for Lumen Technologies
(formerly known as CenturyLink), and a Regional Manager for
T-Mobile. This amounts to over 25 years of experience leading
telecom teams in sales and operations, particularly in the MDU,
HOA/COA, hospitality, developer, and reseller channels.
FreeCast CEO William Mobley explained the decision to bring
Genrich onboard: “Erik is a fantastic fit for us because he has so
much relevant experience. Coming from the telecom industry, he’s
used to talking to the types of commercial customers that we’re
going after, and really, our products are the next iteration of, or
closely related to, the ones he was selling in previous roles.
Fiber internet and streaming video are where everyone’s going as
they move on from older IPTV and telco infrastructure. Erik’s
experience, industry knowledge, and relationships in those spaces
are all transferrable and hugely valuable to us right now.”
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version on businesswire.com: https://www.businesswire.com/news/home/20240815950561/en/
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