The Mobil 1™ brand Launches Legend vs. Leaderboard Rival Event Series on Forza Motorsport Starring Professional Global Race Car Drivers
2024年7月26日 - 6:51AM
ビジネスワイヤ(英語)
Motorsports icons including Tony Stewart and
Jamie Chadwick to race gamers in-game and on-track for the chance
to win tangible and virtual prizes
Today, the Mobil 1 brand, the world's leading synthetic engine
oil, announced its expanded collaboration with Forza Motorsport,
the best-selling and most-awarded racing video game franchise, in
which gamers and race fans around the world will be able to compete
against professional motorsports drivers such as racing legend Tony
Stewart and recent INDY NXT winner Jamie Chadwick. Beginning July
25, 2024, gamers and motorsports fans will have the unique
opportunity to compete against these drivers on Maple Valley, a
United States-themed, Mobil 1-branded, in-game track. Additional
professional race car drivers will be announced later this year for
gamers to compete against in upcoming Legend vs. Leaderboard Rival
Events.
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the full release here:
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Motorsports icons including Tony Stewart
and Jamie Chadwick to race gamers in-game and on-track in Legend
vs. Leaderboard Rival Events. (Graphic: Business Wire)
The collaboration continues the celebration of the Mobil 1
brand’s 50th anniversary through exclusive branded content, a
chance to win incredible prizes, and the opportunity to beat iconic
motorsports driver’s timed laps on the 4.81km virtual course. The
Forza Motorsport collaboration marks the Mobil 1 brand’s largest
campaign in the video game entertainment space and celebrates both
the Mobil 1 team’s 50-year legacy and its longstanding passion for
racing.
Kicking off the Legend vs. Leaderboard Rival Events is racing
legend Tony Stewart, an American motorsports icon. From July 25 to
August 7, 2024, gamers will have the chance to try to beat
Stewart’s time on the Maple Valley virtual racetrack. Fans can also
look forward to exclusive content on Mobil 1 Racing social media
channels – part of a Legend vs. Leaderboard Rival Events social
media series – showcasing Stewart setting his time to beat while
driving a classic 1969 Ford Mustang Boss 302. New celebrity drivers
will be featured in the content series throughout the remainder of
2024. Each month, a new legendary driver will take on the Maple
Valley track, providing ongoing challenges, new prizes, and
additional content for audiences to enjoy.
“We are thrilled to bring this iconic collaboration to life with
Forza Motorsport to continue the celebration of the Mobil 1 brand's
historic 50th anniversary,” said Laura Bustard, Global Brand
Manager, on behalf of the Mobil 1 team. “This collaboration
signifies our continued commitment to innovation and excellence in
motorsports while also showcasing our passion for racing beyond a
physical racetrack but increasingly in the virtual world. We are
proud to have created a dynamic and immersive experience for gamers
and race fans that allows us to celebrate our legacy, and we cannot
wait to see fans share in the excitement by racing against a
variety of professional motorsports drivers.”
Later this summer, the next Legends vs. Leaderboard Rivals Event
series will take place and feature British racing driver Jamie
Chadwick. From August 29 through September 11, 2024, gamers will
have the opportunity to race against the rising motorsports star.
Chadwick will be racing a 1967 Corvette as she invites the global
Forza Motorsport audience to join her in-game for the chance to
beat her timed lap.
Forza Motorsport, created by Turn 10 Studios and Xbox Game
Studios, continues to be one of the premier racing games by giving
players an opportunity to participate in racing events around a
variety of both real and fictional tracks – including some of their
favorite tracks – available in-game. As the Mobil 1 brand continues
to grow within the gaming space and curate incredible experiences
for driving enthusiasts, the Forza Motorsport relationship serves
as a key milestone to reach new audiences and provide unique
virtual automotive experiences – all while sharing its love of
driving at a global level.
The Legends vs. Leaderboard Rival Events will kick off on July
25 and run through December 11, 2024 with five different events for
gamers and race fans to participate in.
To stay up to date and learn more about this collaboration,
visit https://promotions.mobil.com/offers/Mobil1Gaming-forza. Also,
stay tuned for driver announcements and exclusive content on
@Mobil1Racing on Instagram and X.
About Mobil 1 For 50 years, the Mobil 1 brand has been
trusted by drivers to help keep their engines running longer. Our
products combine the latest technology and innovation to exceed the
toughest standards of vehicle manufacturers and tuning shops—so
consumers can get the most out of their time behind the wheel, both
on the road and on the track. Turn every day into an adventure with
Mobil 1 products, the world’s leading synthetic motor oil brand.
Learn more at www.mobil1.us or and follow @Mobil1Racing on
Instagram and X.
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version on businesswire.com: https://www.businesswire.com/news/home/20240725776163/en/
Caroyln Stanton CStanton@webershandwick.com