Meati Expands Its Leadership Bench
2024年7月25日 - 11:00PM
ビジネスワイヤ(英語)
Chief Commercial Officer John Bortells and
Board Member Becky O’Grady Join Meati for its Next Phase of
Growth
Meati, makers of mycelium superfood cutlets and steaks sold
nationwide, today announced the addition of two new leaders who
will help Meati reach its vision to bring one of the healthiest
foods on the planet to kitchen tables all around the world.
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John Bortells joins Meati as Chief
Commercial Officer (Photo: Business Wire)
The new additions include John Bortells, chief commercial
officer, and Becky O’Grady, board member. Both bring a passion for
Meati’s mission and deep practical expertise scaling brands to
national success.
As CCO, Bortells will be focused on driving revenue and
expanding Meati’s market. He will oversee sales, marketing and
customer experience.
Bortells has worked with brands at all stages of growth - from
emerging brands including a2 Milk and Clover Sonoma, to mid-size
brands like Mighty Leaf Tea to billion dollar, household names
including PepsiCo. His areas of experience are also widely varied
from retail, to food service, quick serve restaurants, distributor
channels, broker and franchise management, joint ventures,
manufacturing and co-manufacturing environments, private equity
businesses and family and founder-owned companies.
“John is a fantastic addition to Meati and the mycelium category
overall. He’s a demand generation savant with extensive
experience,” said Phil Graves, CEO of Meati. “What impressed us
most about John is his track record of scaling ambitious,
mission-driven brands to national prominence. When many doubted
dairy due to lactose allergies, John and his team successfully
introduced a2 milk as a safe and enjoyable option. His deep
understanding of food, nature and innovation in culinary
experiences is unparalleled.”
“I’ve been inspired by the benefits of mycelium ever since I
read the book ‘Entangled Life,’ by Merlin Sheldrake,” said
Bortells. “The way I see it, there are two missions with Meati and
mycelium more broadly: the first is to offer the best tasting food
with the best nutrient profile, to as many people as possible. The
second is to help heal the earth along the way. My job is to show
people what’s possible here.”
Becky O’Grady joins as the newest director on Meati’s board.
O’Grady has a long history of working in the highly competitive
consumer packaged goods industry, having spent the bulk of her
career at General Mills.
She has over 25 years of experience across emerging and
developed markets. She has led global brands, teams and P&L’s,
and guided their expansion through retail channels including
restaurants and joint venture partnerships. She is also a board
member for Tropicale Foods, La-Z-Boy Incorporated, Ripple Foods and
HALO Branded Solutions.
“I’ve worked with CPG brands for my entire career, and based on
my experience, I can definitively say that there’s a lot of promise
in Meati. There’s no reason it can’t become a
nationally-recognized, household name,” said O’Grady. “I’m excited
to be a part of that journey.”
About Meati
Meati was founded in 2017 in Boulder, CO with the vision of
bringing mycelium, one of the most nutrient-dense superfoods on the
planet, to kitchen tables all over the world.
Made with only a handful of ingredients, Meati’s cutlets and
steaks are 95% mycelium. They are high in protein, fiber, and
minerals, and low in carbohydrates, fats and cholesterol.
Created using a natural fermentation process with no heavy
metals, pesticides or antibiotics, the whole foods don’t include
any chemicals or preservatives that you can’t pronounce; they’re
also free of the top nine most common allergens.
Beloved by vegetarians and meat eaters alike, Meati is sold in
7,000 stores nationwide, including the Kroger family of stores,
Albertsons and Safeway stores, Super Target, Whole Foods Market,
Sprouts Farmers Market, Meijer, Fresh Thyme, Natural Grocers,
Wegmans and more.
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