- Engage by Sharing Your I AM, Attending and Donating
- Campaign augmented with cross-Canada digital/static outdoor billboards and
social media
VANCOUVER, BC, July 23,
2024 /CNW/ - With just 200 days to go, the Invictus
Games Vancouver Whistler 2025, presented by ATCO and Boeing, kicked
off its I AM Vancouver Whistler 2025 campaign today, a
comprehensive multi-media engagement encouraging people everywhere
to share their I AM on social media, attend by
pre-registering online for Ceremonies tickets and donate to support
the successful staging of the Games. Participants can also follow
and tag @invictusgames25 on social media and sign up for the Games'
digital newsletter.
To celebrate the start of the campaign, the first of ten
larger-than-life striking black and yellow interactive I AM
Vancouver Whistler 2025 signs featuring the Games' signature
visual identity created by Four Host First Nations artists was
unveiled at Vancouver's scenic
Jack Poole Plaza. Each sign offers a
super-sized inspirational backdrop for an I AM photo or
video and a scannable QR code to access the dedicated web page at
invictusgames2025.ca/IAM which asks:
The Invictus Games Vancouver Whistler 2025 are coming. The
Games will bring together wounded, injured and sick military
service members and Veterans from around the world on a courageous
journey of recovery through the healing power of sport. Their
inspiration? I AM Unconquered. I AM Invictus. On your
journey, what's your I AM?
I AM is the motto for the Invictus Games and is inspired by the
last two lines of the poem Invictus by English
poet William Ernest Henley: "I am
the master of my fate; I am the captain of my soul." I AM
reflects and defines the Invictus Games' core purpose: to provide a
platform for personal achievement, to compete not just against each
other, but against oneself.
Nine similar I AM interactive signs will be popping up in
prominent and well-loved Vancouver
and Whistler locations leading up
to the Games (sites to be announced soon). All ten I AM
signs were manufactured in Canada,
the first (and only) illuminated I AM sign being the largest
at 10'w x 8'h x 6'd, weighing 976lbs. The subsequent nine signs
will each measure 10'w x 8'h x 3'd and weigh just over 400lbs.
"There are unsung heroes among us all, wounded, injured and sick
service members and Veterans who inspire us through their journey
of shared recovery, hope, courage, and healing. I AM
inviting people everywhere to get to know and join the Invictus
family," said Scott Moore, CEO,
Invictus Games Vancouver Whistler 2025. "Ask yourself: what is my
I AM? What defines me? And you can share that using the
hashtag #ShareYourIAM and visit our website for much more on
how you can participate in the unconquered spirit of Invictus."
Battle Cry, a signature I AM video created as part of the
I AM campaign, was also released today, capturing the
intensely determined and resilient spirit of Invictus competitors
and the deep support of their friends and family. The video closes
with the I AM campaign invitation to create and share a
personal I AM. Battle Cry captures in video the
unconquerable Invictus spirit and inspires a #ShareYourIAM. Watch
HERE.
A series of Cross-Canada
out-of-home billboards featuring members of the Invictus family are
coming soon and will support the I AM Campaign.
Following recent announcements about Opening and Closing
Ceremonies and Host Broadcast partner, future announcements will
include the sports schedule and Fan Zones, Ceremonies talent line
up, ticket sale details and much more. Sign up to be in the
know: invictusgames2025.ca.
Fact Sheet here
About Invictus Games Vancouver Whistler 2025
The Invictus Games Vancouver Whistler 2025, presented by ATCO
and Boeing, is an international sporting competition for wounded,
injured, and sick service members and Veterans. From February
8th – 16th 2025, the seventh Invictus Games will bring
together up to 550 competitors from up to 25 nations in 11 adaptive
sports in the natural beauty of British
Columbia, Canada. Invictus means unconquered and the Games
celebrate courage, resiliency and the strength of the human spirit.
Through the power of sport, the Games will inspire recovery,
support rehabilitation, and generate a wider understanding and
respect for those who have served their country.
The Invictus Games Vancouver Whistler 2025 will be held on
the traditional territories of the Lil̓wat7úl (Líl̓wat),
xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh)
Nations. True Patriot Love Foundation, the Government of
Canada, and the Province of
British Columbia are the valued
Founding Partners of the Invictus Games Vancouver Whistler
2025.
Visit invictusgames2025.ca for our latest news,
supporting materials and full Games details.
Media Contact:
Invictus Games Vancouver Whistler 2025
Olivia Frankel
Senior Communications Specialist
ofrankel@invictusgames2025.ca
604-505-1739
SOURCE Invictus Games Vancouver Whistler 2025