Hallmark+ Combines Original, Feel-Good
Entertainment and Fresh Content Genres With Retail Product
Offerings and Exclusive New Membership Benefits and Rewards
PASADENA, Calif., July 11,
2024 /PRNewswire/ -- Today, Hallmark announced
the upcoming launch of Hallmark+, a new comprehensive
streaming service that seamlessly integrates ad-free viewing with
exclusive retail and product benefits, offering fans an
unparalleled Hallmark lifestyle experience. Launching
mid-September, Hallmark+ will fulfill the growing desire for people
to immerse themselves in the many beloved touchpoints of the
renowned Hallmark brand, bringing them the very best of Hallmark
all in one place. The announcement was made during Hallmark Media's
session at the Summer 2024 Television Critics Association press
tour in Pasadena, CA.
The transformation from Hallmark Movies Now to Hallmark+
underlines Hallmark's mission to help fans live their most caring,
connected lives. With access to all-new kinds of original,
heartwarming content, plus new membership program benefits,
Hallmark+ allows members to get rewarded for streaming and shopping
at Hallmark Gold Crown Stores or online at Hallmark.com.
"Hallmark+ marks a seminal moment for Hallmark," said
Mike Perry, President &
CEO, Hallmark. "By intertwining new, rich content experiences with
tangible rewards and premium Hallmark gifts, we are delivering a
unique, new program that reflects our commitment to spreading joy
through our deeply beloved brand touchpoints."
Hallmark+ will showcase a diverse array of original titles
designed to captivate devoted fans and newcomers seeking fresh and
engaging content. Examples of new genres and formats debuting on
the service will include:
- Hallmark's first-ever foray into holiday limited series
(Holidazed and Mistletoe Murders) and a reality
competition series (Finding Mr. Christmas), bringing its pop
culture-revered seasonal content to the streaming space like never
before
- Unscripted, aspirational series with an emphasis on heart,
home, and community featuring fan-favorite stars like
Lacey Chabert (Celebrations with
Lacey Chabert), Wes Brown (Ready, Set, Glow!),
Ashley Williams (Small Town
Setup), and Luke Macfarlane
(Home is Where the Heart Is)
- An all-new movie trilogy (Groomsmen) inspired by the
success of The Wedding Veil, this time spotlighting the
friendship between three leading men played by Jonathan Bennett, Tyler
Hynes and B.J. Britt
- An all-new scripted series adaption of KJ Dell'Antonia's
New York Times bestselling novel and a
Reese's Book Club selection (The Chicken Sisters)
In addition to the immersive streaming experience, Hallmark+
members will enjoy a host of new, exclusive benefits and rewards.
Membership perks include monthly $5
Hallmark Gold Crown Store coupons, free unlimited eCards, rewards
for shopping, and surprise gifts. Priced at $7.99 per month or $79.99 per year, the membership package delivers
a distinctive blend of entertainment and rewards, positioning
Hallmark+ as the premier destination for Hallmark enthusiasts.
Discover more here.
ABOUT HALLMARK
For more than 100 years, family-owned
Hallmark Cards, Inc. has been dedicated to creating a more
emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than
20,000 worldwide, the company operates a diversified portfolio of
businesses. The Hallmark business designs and sells greeting cards,
gifts, ornaments and gift packaging in more than 30 languages with
distribution in nearly 100 countries and 100,000 rooftops
worldwide, including a network of company-owned and independently
owned Hallmark Gold Crown stores in five countries. Crayola® offers
a wide range of art materials and creative play toys designed to
spark children's creativity around the globe. Hallmark Media
operates three cable networks – Hallmark Channel, Hallmark Mystery
and Hallmark Family – as well as Hallmark Movies Now, a
subscription video on-demand streaming service. Crown Center is a
real estate development company that manages the 85-acre hotel,
office, entertainment and residential campus surrounding Hallmark's
headquarters. For more information, visit Hallmark.com. Connect on
Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.
ABOUT HALLMARK MEDIA
Hallmark Media is entertainment's leading destination for feel-good
content. The company operates three cable networks – Hallmark
Channel, Hallmark Mystery, Hallmark Family, and Hallmark Movies
Now, a subscription video on-demand streaming service. Hallmark
Channel features an ambitious slate of new, original movies,
scripted series, and the popular annual holiday franchise,
Countdown to Christmas. Hallmark Mystery features a unique
mix of movies and acquired series focused on the lighter side of
the suspense and mystery genres, as well as its own seasonal
programming event, Miracles of Christmas. Hallmark Family
showcases timeless storytelling for the whole family centered
around faith, love, and community. Hallmark Movies Now, the
company's subscription streaming service, offers commercial-free
movies and series from Hallmark Channel, Hallmark Mystery, and
more, including exclusive content you can't find anywhere else. For
more information, please visit press.hallmarkmedia.com/
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SOURCE Hallmark Cards, Inc.