Located just 7 miles from Times Square in
NYC the entertainment destination
will open the Largest ScreenX auditorium in the world
RUTHERFORD, N.J., July 2, 2024
/PRNewswire/ -- In an exciting development for movie lovers and
entertainment enthusiasts, B&B Theatres is thrilled to announce
it will open an unparalleled cinema and entertainment experience at
American Dream in East Rutherford, New
Jersey. Housing the largest ScreenX auditorium in the world,
this announcement marks a significant expansion of B&B
Theatres' footprint in premier entertainment destinations,
complementing its successful operation at the iconic Mall of
America and signaling its first arrival in New Jersey.
ScreenX, developed by CJ 4DPLEX, the world's leading producer of
premium film formats and cinema technologies, is the world's first
multi-projection cinema that enhances the traditional movie-going
experience by seamlessly extending the screens onto the surrounding
walls of the auditorium. This revolutionary approach offers viewers
a captivating 270-degree panoramic viewing adventure. Through its
unique presentation of key scenes and exclusive scenic elements,
ScreenX immerses audiences in an unparalleled visual environment,
reimagining the way movies are experienced.
The new ScreenX location will be the largest ScreenX auditorium
in the world with a massive 80-foot-wide center screen and side
walls measuring 82 feet each boasting 242 feet of ScreenX viewing
range for the moviegoer.
In addition to the new ScreenX auditorium, the new venue at
American Dream promises to be a source of pride for B&B
Theatres and a landmark destination for entertainment in the
region. While the full details of the amenities and features will
be unveiled at a later date, the company is excited to share that
the venue will include 8-screens of cutting-edge cinematic
technology, multiple bowling lanes, a full redemption arcade, and
various food and beverage options including a restaurant and full
service bar.
The facility will offer unparalleled cinema presentations
courtesy of the latest in laser projection, wall-to-wall curved
screens, and heated, leather, electric recliners in every
auditorium.
"We are incredibly excited to announce this deal with the
American Dream," said Brock Bagby,
President and Chief Content, Programming, and Development Officer
for B&B Theatres. "This new location underscores our commitment
to providing the most immersive and enjoyable entertainment
experiences possible. Our presence at the Mall of America has been
a tremendous success, and we are eager to bring our unique blend of
cinema and entertainment to even more guests at the American Dream.
Stay tuned! What we have in store is worth the wait!"
Shedding a little further light on the exclusive amenities,
B&B Theatres CEO Bob Bagby
commented on ScreenX located within one of the location's Grand
Screen auditoriums, "ScreenX is the world's first multi-projection
platform, meaning the movie won't just play on the screen in front,
but on the two sidewalls. It's a remarkable presentation and we're
thrilled to announce that the American Dream ScreenX will be the
largest in the world, located only seven miles from Times
Square at the Greatest City in the World!"
American Dream, known for its world-class shopping, dining, and
entertainment offerings, provides the perfect backdrop for B&B
Theatres' new venture. This venue is designed to be a destination
for families, movie lovers, and anyone looking for an extraordinary
outing. The announcement of this new location is a testament to
B&B Theatres' innovative spirit and dedication to the future of
cinema and entertainment.
"Bob, Brock and the entire B&B Theatre team have been a
trusted and pivotal partner in the growth of the ScreenX brand in
the U.S. and we are thrilled to announce the opening of the world's
largest ScreenX auditorium at American Dream," said Don Savant, CEO & President, CJ 4DPLEX
America. "This premiere location, already home to high-end retail
and attractions, now offers an unmatched cinematic experience,
enhancing the appeal of this iconic New
Jersey landmark and drawing visitors from around the
world."
"We are ecstatic that B&B theatres will open its first
New Jersey location at American
Dream, offering our guests yet another exceptional immersive
entertainment experience," said Bryan
Gaus, Senior Vice President and General Manager of American
Dream. "American Dream truly offers something for everyone with
endless ways to relax, unwind and enjoy quality time with friends
and family." This new development is poised to not only enhance the
entertainment landscape of American Dream but also further solidify
B&B Theatres' position as a leader and innovator in the cinema
and entertainment space.
The company invites everyone to visit bbtheatres.com and follow
on social media (@bbtheatres) for further announcements and looks
forward to welcoming guests to this incredible new venue in the
near future.
ABOUT B&B THEATRES
B&B Theatres is the largest
privately held and 5th largest theatre chain in America
overall. B&B operates 550 screens at 57 cinema locations in 15
states (including three under construction) and also maintains 64
bowling lanes, 231 redemption arcade games and three distinct
restaurant brands across multiple locations called the Marquee Bar
& Grille, Sterling's and Johnnie's Jazz
Bar & Grille. B&B is proud to be celebrating 100
years in business this year under the same family ownership, four
generations later.
ABOUT AMERICAN DREAM
American Dream, developed by Triple Five Group, is an unparalleled
mix of world-class entertainment, retail and dining, comprising
more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is
home to leading attractions, including DreamWorks Water Park,
Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA
LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot
observation wheel overlooking the NYC skyline, as well as attractions debuting
soon such as The Game Room Powered by Hasbro and Skip Barber Racing
Go-Kart Academy. American Dream's immersive luxury shopping and
dining experience – The Avenue – features Saks Fifth Avenue,
Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co.,
Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster,
Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much
more. The retail and dining collection is further expanded with
flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora
and Zara; as well as the Toys"R"Us global flagship, the only
standalone location in the U.S, the first-ever MrBeast Burger
restaurant, world renowned chef Marcus
Samuelsson's Marcus Live! and the world's first and only
"candy department store," IT'SUGAR.
American Dream | Best Indoor Amusement Park Near NYC - Water Park, Ski Resort & Luxury
ABOUT CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology company,
headquartered in Seoul with
international offices in Los
Angeles and Beijing. The
company has created innovative film technologies for theaters
worldwide that include 'ScreenX', and '4DX' for consumers to
experience films in ways that were never before possible.
CJ 4DPLEX is a part of the CJ Group conglomerate that also
includes entertainment powerhouses CJ CGV, the fifth largest chain
in the world, and CJ ENM (CJ Entertainment & Media), who
produced the Academy Award®, Golden Globe® and SAG Awards winning
film, "Parasite". CJ 4DPLEX was named Most Innovative Company of
2017 and 2019 in Live Events by Fast Company, and the technology
has been recognized with Silver at the Edison Awards in the Media
and Visual Communications-Entertainment category in 2015 and
2018.
ScreenX is the world's first multi-projection cinema with an
immersive 270-degree field of view. By expanding the image beyond
the frame and onto the walls of the theater, ScreenX places the
audience directly at the center of the story, creating a visually
immersive viewing experience unlike any other. To date, there are
over 390 ScreenX auditoriums around the world in 40 countries.
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SOURCE CJ 4DPLEX