Superplastic Announces Strategic Partnership with AREA15 That Will Bring Its Character Universe to Life through an Immersive Experience in Fall 2024
2024年5月24日 - 12:37AM
ビジネスワイヤ(英語)
Superplastic’s Footprint at AREA15 Will be a
Rich Experience for Fans to Engage In-Person with its Animated
Celebrities for the First Time.
Click Here for Downloadable Photo.
Superplastic, the IP factory renowned across animated
entertainment, music, fashion and collectible art toys, announces a
strategic partnership with AREA15, an immersive entertainment
company, that will introduce its animated characters IRL for the
first time. As part of the partnership, Superplastic will open an
experiential space within the AREA15 entertainment district later
this year, creating an all new type of experience, blending its
signature brand of mischief and tomfoolery with art, hype culture
and fashion.
Located minutes from the Las Vegas Strip, AREA15 is a vibrant
playground that entertains more than 3 million visitors annually.
The new Superplastic experience will join AREA15’s curated
collection of interactive attractions, walk-thru art exhibits,
tech-driven experiences, events and entertainment, unique food and
beverage offerings, and globally recognized immersive experiences
such as Meow Wolf’s Omega Mart, Illuminarium, Five Iron Golf,
Dueling Axes and much more.
“We’re thrilled to expand the Superplastic brand and characters
to immersive entertainment,” says Superplastic CEO Jennifer van
Dijk, “There is no better partner for us in this space than
AREA15—we have a deep interest in growing intellectual property and
entertainment that blends the digital and physical worlds. This is
something we can powerfully scale over time.”
“We welcome the addition of Superplastic to our growing
collection of top-tier, globally recognized brands who have
selected AREA15 as the location for their first-ever experiential,
brick-and-mortar attractions,” added Winston Fisher, CEO, AREA15.
“Soon, our millions of visitors will have the thrill of interacting
with Superplastic’s digital character universe in real life and in
completely new and engaging ways.”
ABOUT SUPERPLASTIC: Superplastic is a character-driven
intellectual property company that creates synthetic celebrities
with millions of followers worldwide and who appear in social
media, music, gaming, high-end collectibles, fashion, animated
entertainment, web3, and live experiences. The company sells tens
of millions of dollars in real and virtual products annually, and
has collaborated with Gucci, Fortnite, Mercedes-Benz, Tommy
Hilfiger, Christie's Auction House, J. Balvin, Kidsuper, Pusha-T,
Paris Hilton, Post Malone, The Weeknd, Vince Staples, Rico Nasty,
and more.
ABOUT AREA15 AREA15, located minutes from the Las Vegas
Strip, represents the world’s first purpose-built immersive
entertainment district offering live events, distinctive
attractions, interactive art installations, extraordinary design
elements, unique retail, ground-breaking technology, bars and
eateries and much more. AREA15’s curated mix of dynamic
destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega
Mart, Illuminarium, Dueling Axes, Five Iron Golf, Kaia Handroll,
The Beast, Wink World: Portals Into the Infinite, Museum Fiasco,
Virtualis VR and many more—represents what’s next in experiential
entertainment. With a robust, ever-changing roster of concerts,
events, immersive art exhibitions, out-of-this-world nightlife and
boundary-pushing production shows, AREA15 attracts visitors of all
ages. Expanding across 20 acres in Las Vegas, AREA15 will soon
welcome even more immersive destinations, including Universal
Destinations & Experiences’ new, year-round horror
entertainment experience Horror Unleashed.
AREA15 has received numerous accolades, including being named
“Another Unmissable Stop for Art Lovers” by The Times UK, “Most
Innovative Venue in the USA” and No. 2 on the list of “10 Best
Immersive Experiences in the U.S.” by Timeout, “Best Immersive Art
Experience” by USA Today 10Best Readers’ Choice Travel Awards, one
of “The 10 Most Innovative Urban Development and Real Estate
Companies of 2020” by Fast Company, “Best Attraction” for three
consecutive years as well as “Best Place for Your Instagram Shot”
and “Best Rave Resurgence” by Las Vegas Weekly Readers’ Choice Best
of Vegas Awards, “Best Arts Hub” by Vegas Magazine, “Best Family
Attraction” from the Southern Nevada Hotel Concierge Association,
claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art
Experiences,” and being included in Las Vegas Magazine’s Hall of
Fame.
Follow on Instagram, Facebook and Twitter: @AREA15Official; and
YouTube: AREA15. Hashtag: #AREA15. Click here for directions and
here to download high-res images.
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version on businesswire.com: https://www.businesswire.com/news/home/20240523166980/en/
Media: Superplastic George Kaplan george@superplastic.co
(747) 377-2388
AREA15 Desiree Vontur desiree@thevoxagency.com (702)
569-0616