Pacific Retail Capital Partners Continues its Marketing Excellence, Winning Multiple MAXI Awards at 2024 ICSC Global Awards Ceremony
2024年5月20日 - 11:01PM
ビジネスワイヤ(英語)
Company captures 3 Gold and 1 Silver MAXIs at
this year’s event, bringing its total number of MAXIs won to 27
Firm also pleased to be named a Top Influencer
in Retail Real Estate by GlobeSt., a leading industry
publication
Pacific Retail Capital Partners (“PRCP or the “Company”), one of
the nation's premier retail operating groups, is excited to
continue its excellence at ICSC’s Global MAXI ceremony, winning
four awards at the 2024 competition. PRCP received three Gold and
one Silver MAXIs, across multiple categories, bringing the total
number of MAXIs it has won in its history to 27.
The MAXIs, which celebrate innovative events, programs and
technology that add value to the marketplaces industry, were the
latest industry recognition PRCP received for its commitment to
evolving real estate for the next generation. Leading commercial
real estate media publication GlobeSt. named the company an
Influencer in Retail Real Estate earlier this month. The
Influencers in Retail Real Estate list recognizes the most
impactful owners, investors, developers and professionals across
all sectors of commercial real estate each year.
"Our entire team at Pacific Retail Capital Partners is dedicated
to creating innovative retail experiences that resonate with our
communities and contribute to the evolution of the industry,” said
Executive Vice President of Marketing, Najla Kayyem. “The MAXI
Awards and the recognition from GlobeSt. validate our approach and
inspire us to continue collaborating with our peers to develop best
practices and drive meaningful change. We remain committed to
learning, growing, and working together to shape the future of
retail real estate, and are honored the industry views us as a
leader in this regard."
Details on each of PRCP’s MAXI submissions can be found directly
below.
PRCP’s 2024 MAXI Awards Winners and Finalists:
- Gold MAXI – Community: “Extend Aloha”
- The devastating wildfires in Maui last year left thousands
without homes and businesses, prompting an immediate need for
support. PRCP's "Extend Aloha" campaign aimed to raise awareness
and funds for Maui through social media engagement, tenant
partnerships, and community events across its portfolio of shopping
centers. The grassroots initiative organically reached over 868,000
people, raised $25,000 in donations and secured $30,000+ in donated
vendor services. The funds enabled PRCP to provide temporary retail
space and financial aid to displaced Maui businesses, support
impacted employees, and create a special prom experience for
students who lost their schools in the fires.
- Gold MAXI – Community: “Kokua for Maui”
- The Maui wildfires displaced thousands and destroyed over 2,000
structures, creating an urgent need for relief support. Queen
Ka'ahumanu Center rapidly mobilized to become the island's vital
community hub by partnering with organizations like the American
Red Cross to provide space for donation collection, supply
distribution to serve 2,000 people daily, and sheltering efforts.
The center hosted a benefit concert attended by 350 people that
raised $1,400 and furthered its position as a beacon of hope. In
total, QKC's partnerships facilitated over 500,000 visitor trips
focused on disaster aid for over 60 days.
- GOLD Maxi – Community: “Crabtree Cares”
- Crabtree Valley Mall partnered with local chapters of national
non-profits to host impactful charitable events and initiatives,
connecting over 4,000 people and 45 retailers with opportunities to
give back. The campaign generated $593,200 for the organizations,
drove traffic and sales, with participating stores exceeding goals,
and secured over 46 million positive media impressions. These
efforts demonstrated Crabtree's vital community role, helping the
mall achieve a 7% net operating income increase and protect its
market share amidst increased competition.
- Silver MAXI – Integrated: “419 Day”
- Franklin Park Mall, facing community discontent due to the
departure of beloved brands, seized the potential of 419 Day, the
region's unofficial holiday. Through strategic partnerships, a
digital campaign, on-site activation, and PR initiatives, the mall
positioned itself as the hub of citywide festivities. The
initiative drove significant increases in foot traffic and sales,
with 68% of retailers exceeding daily sales goals on event day,
while fostering positive sentiment and solidifying the mall's role
as the premier shopping and community destination.
- Finalist – Integrated: “LOC-OLY Grown”
- Capital Mall, seized the opportunity to fill a vacant space and
support the region's thriving culinary community by launching
LOC-OLY Grown, a state-of-the-art 24-hour commercial kitchen. The
initiative met a resounding need, receiving 120 lease applications
in the first 180 days and securing 16 clients in 2023, with 27 more
booked for 2024. LOC-OLY Grown hosted over 18 events and workshops,
attracting thousands of visitors, and generated $33,022.55 in
revenue. Through strategic partnerships, targeted marketing
efforts, and community engagement, the kitchen reached 2.8 million
people, formally incubated two potential inline tenants, and
positioned Capital Mall as the unequivocal hub for supporting local
businesses and "living LOC-OLY."
PRCP is also pleased that two of its executives – Kayyem and
Annmarie Plenge, Executive Vice President of Design for PRCP’s
newly minted Architectural Design Studio – are participating on
panels during the conference. The panels are as follows:
- Transforming Tradition: Reimaging Mall Design to Meet
Consumers’ Needs featuring Plenge
- Panel description: A panel of experts explore the dynamic
intersection of design, technology and consumer behavior, offering
strategies to reinvent traditional mall spaces to meet today’s
modern shopper needs.
- Date/Time/Location:
- Monday, May 20, 2024
- 1:00 – 1:30pm PT
- LVCC - ICSC Brand Activation: Central Hall, C5
- The Social Shopper: Influencer Marketing’s Impact on
Consumer Buying Habits featuring Kayyem
- Panel Description: From understanding the psychology behind
influencer endorsements to dissecting successful campaigns, this
session will uncover the profound effects of influencer marketing
on purchasing decisions. Join this session to learn how to leverage
this marketing tool effectively for your organization.
- Date/Time/Location
- Tuesday, May 21, 2024
- 10:00 – 10:30am PT
- LVCC - ICSC Brand Activation: Central Hall, C5
About Pacific Retail Capital Partners
Pacific Retail Capital Partners (PRCP) is one of the nation’s
premier retail operating groups of large open- air and enclosed
shopping centers, with more than $3.0 billion in assets under
management across the United States. Based in Southern California,
the company’s portfolio totals 24 properties encompassing over 20
million square feet. With a highly experienced team that has a
proven track record of generating value to its stakeholders, PRCP
is dedicated to evolving real estate for the next generation by
working with the communities it serves to design master plans that
transform its assets into high-performing mixed-use destinations.
The vertically-integrated company provides end-to-end sourcing,
assessment, underwriting, valuing, developing, marketing, design
and asset management services. To learn more visit
pacificretail.com or follow on social media at: Facebook:
@PacificRetailCapitalPartners and Instagram: @PacificRetail.
About ICSC
The member organization for industry advancement, ICSC promotes
and elevates the marketplaces and spaces where people shop, dine,
work, play and gather as foundational and vital ingredients of
communities and economies. ICSC produces experiences that create
connections and catalyze deals; aggressively advocates to shape
public policy; develops high-impact marketing and public relations
that influence opinion; provides an enduring platform for
professional success; and creates forward-thinking content with
actionable insights – all of which drive industry innovation and
growth. For more information, please visit www.ICSC.com.
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