Six Tips for building a website that really works for your business
2024年4月17日 - 11:30AM
JCN Newswire
In today's digitally connected world, consumers tend to expect
every business to be fully searchable for product information,
location, operating hours with an easily accessible website online.
According to recent GoDaddy global research, 90% of small
businesses surveyed said they felt that digitalization of their
business was either very important or quite important to them.
With so much opportunity to share with your business with people in
your local area and around the world, it is likely many businesses
are considering how to build a stronger online presence this
year.
GoDaddy shares six tips to help build a website to help a business
be visible online and serve as a professional hub for your digital
presence.
1. Consider the purpose of your website. When you know your
business so well, it can be easy to get caught up in the design and
functionality of what you know instead of what you would like
consumers to know about your business. Take time to decide what is
the purpose of your website and how do you want viewers to engage
with it. It is a good idea to be very clear on the front page of
your website on what your business offers. For example, a
restaurant owner might want to show their location and menu images,
while retailers might focus on showcasing their products for sale,
and businesses selling experiences might consider videos and
content as the best way to generate excitement before prompting a
booking or inquiry.
2. Tell your story creatively. As a business owner, consider what
might set you apart from everyone else in a similar business.
Perhaps, it is the story behind why you do what you do. Videos,
images, and blog content could be a great way for prospect
customers to get to know your brand personality behind your
business, as well as your story behind your business. This can lead
to deeper connections with your target audiences which could
positively impact the growth of your business and help to set you
apart from the competition.
3. Be clear about your call-to-action. One way you could generate
leads from a website is by having a clear call-to-action. The type
of call-to-action you use could vary depending on the product or
service your business offers. What would you like prospective and
current customers to do on your website? Buy a product, learn more
about your business by reading your blog, know where to find you on
a map, see what your business does and how it might help the viewer
solve a problem. It is important that your call-to-action be
prominent on your website and encourages your customers to take a
next step.
4. Start simply with lots of room for growth. It's easy to get
excited thinking about all the different website features and
functions you could incorporate, but it's important to pay close
attention to what you really need to get started. A simple website
is both easy and cost-effective to build, it can be easier for
customers to navigate and come away with the information they were
looking for. Starting simply can also allow you to find time to
focus on updating with fresh quality content, fast loading speeds,
and mobile optimization.
5. Focus on your target audience. Have a clear idea about who your
target audience is and focus on delivering an exceptional online
experience for them. There are many things about your target
audience that could influence the design, function, and content on
your website. Some key questions could include: How old are they?
What activities do they like to do? How do they communicate? How do
they consume content? The answers to all these questions can help
you create a website that resonates with your target audience and
can effectively communicate how your products or services solve
their problems or fit with their lifestyle.
6. Choose the right website tools and hosting provider: Once you
have determined the strategy for your website, the next step is to
build it. The good news is that today there are tech tools that
help to make it quick and easy to build and maintain a website
without having a technical degree. GoDaddy Website Builder for
example, offers templates, images, features text and other
information to help you easily build a professional website for
your business. You may choose to have your website hosted by the
same provider where you have registered your domain, for a more
integrated experience.Creating a home for your business on the
internet can be a way to help you grow your business and stay
engaged with your customers for many years to come. And now might
be the best time to get started.
For more information on how GoDaddy can help your small business
get started online: https://www.godaddy.com/en-ph
About GoDaddy
GoDaddy helps millions of entrepreneurs globally start, grow, and
scale their businesses. People come to GoDaddy to name their idea,
build a professional website, attract customers, sell their
products and services, and accept payments online. GoDaddy's
easy-to-use tools help microbusiness owners manage everything in
one place and its expert guides are available to provide assistance
24/7. To learn more about the company, visit www.godaddy.com.
Issued on behalf of GoDaddy.
For more information, contact:
Fekra Communications
info@fekracomms.com
Copyright 2024 JCN Newswire . All rights reserved.