NORTH PALM BEACH, FL--(NewMediaWire - Apr 20, 2016) -
Attitude Beer Holding Co., "The Company" (OTCBB: HVCW), temporarily referenced on the OTC
Markets as Harrison, Vickers and Waterman Inc. since its merger
with the public entity, updated shareholders on the progress of its
new World of Beer tavern opening in Cambridge, Massachusetts
(located in the Greater Boston area).
The Company plans to open the location in the second half of
June 2016. Construction began earlier this year in February. The
Company has already retained a General Manager for the location and
is in the process of hiring staff. This will be the third World of
Beer franchise location for the Attitude Beer Holding Co., with
West Hartford and Milford Connecticut being the other two.
"Cambridge could be our most successful location yet," said
Company CEO Roy Warren. "Located near two of the largest colleges
in the region, Cambridge has its fair share of craft beer
enthusiasts and our World of Beer franchise should be a perfect
fit."
Cambridge is situated directly north of the city of Boston,
across the Charles River. The city is home to two of the world's
most prominent universities, Harvard University and the Massachusetts Institute of
Technology.
Other Locations
After its first fiscal year of operation, the Company's 4,000
sq. foot West Hartford World of Beer location generated higher than
expected revenues, recording $3.4 million dollars. The Milford
location is also well placed, right off of the heavily trafficked
I-95, in a popular mall. Revenues and earnings are expected to
match or exceed West Hartford location.
Craft beer, which is World of Beer's main draw, is most popular
amongst millennials (18-33) and gen-xers (34-50). Approximately 40%
of Milford, Connecticut's population is in this age range, which is
a large potential market for the new location.
About HVCW
Attitude Beer Holding Co., currently trading under the symbol:
HVCW - temporarily referenced on the OTC Markets as Harrison,
Vickers and Waterman Inc. since its merger with the public entity -
has established a joint venture with New England WOB, LLC ("NEWOB")
and Southeast Florida Craft, LLC ("SFC") to develop select World of
Beer franchised locations in the state of Connecticut, greater
Boston area and Dade and Broward counties in southeast Florida.
HVCW represents the only way to invest in the rapidly growing World
of Beer franchise.
For more about HVCW: visit: www.attitudebeer.com
About World of Beer
Since opening its first tavern in Tampa, Florida in 2007, WOB
has grown to 70 locations in 18 states. What began as a
neighborhood tavern to sample great craft beers and swap beer-talk
for co-founders Scott Zepp and Matt LaFon is becoming a unique
cultural phenomenon celebrating the world of craft beers, great
food and camaraderie. Centered on a diverse selection of local and
global craft beers, delicious "tavern fare" and live music, WOB
offers the best craft variety on the planet to the beer aficionado
and casual beer fan alike.
