NEW YORK, March 26, 2015 /PRNewswire/ -- Experian
Marketing Services, a recognized leader in data-driven marketing,
released a white paper that assesses the rise of the data-driven
economy within the media and advertising industry and the evolution
of privacy in that economy. The white paper, Why privacy matters
in a data-driven economy, recognizes how ubiquitous consumer
data is bringing programmatic media, interactive marketing and
digital technology companies closer together, forming a new hybrid
industry with a collective goal to enhance the digital experience
for the consumer. According to the white paper, every data-driven
company needs to assess its role in this economy and how businesses
can collectively ensure that data is used for good, positive and
productive purposes.
A complimentary copy of the white paper, Why privacy matters
in a data-driven economy, can be accessed here:
http://bit.ly/1BseDeC.
"Society, businesses and consumers are better off when we can
make sense of the world around us — a world made more complex by
the vast amount of available information," said Matt Seeley, President, North America, Experian Marketing Services.
"Data on its own can't transform the ways in which we manage our
health, discover new information or connect to each other. These
changes require technology that can put this data into context,
generate insights and apply those insights responsibly and
effectively. The digital marketing community plays an essential
leadership role in that process and, as such, is helping to empower
people, governments and brands to make more informed decisions
about how they can use data for good."
Why privacy matters in a data-driven economy calls
attention to rising issues around security, privacy and data
management, highlighting marketing's heritage in that space and
current best practices that help companies, such as Experian,
protect customer data and ensure privacy. According to Experian
Marketing Services, the data-driven economy will continue to grow
and thrive so long as there is a collective effort between data
companies and digital marketers to create and protect the
conditions that allow it to remain open, healthy and responsive to
the privacy concerns of consumers. In this context, digital
companies and data-driven professionals have a stewardship role to
play.
About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing
and is the only company in the world to offer a comprehensive
Marketing Suite that unites customer insights, analytics, data
quality and cross-channel marketing technology into a single
platform. Backed by the industry's highest-rated client
services team, we own and maintain the world's largest consumer
database and provide marketing services and cloud-based technology
to more than 10,000 brands in more than 30 countries. With
significant presence in the world's largest economies and a
portfolio including many of today's most well-known and respected
global brands, we provide enterprises with unique competitive
advantages through marketing services and technology. Our extended
legacy in data security, management and consumer privacy has earned
the trust of organizations and consumers from around the world for
more than three decades. For more information, please visit
www.experian.com/marketingservices.
About Experian
We are the leading global information services company,
providing data and analytical tools to our clients around the
world. We help businesses to manage credit risk, prevent fraud,
target marketing offers and automate decision making. We also help
people to check their credit report and credit score, and protect
against identity theft. In 2014, we were named by
Forbes magazine as one of the "World's Most Innovative
Companies."
We employ approximately 16,000 people in 39 countries and our
corporate headquarters are in Dublin,
Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and
is a constituent of the FTSE 100 index. Total revenue for the year
ended March 31, 2014, was
US$4.8 billion.
To find out more about our company, please visit
http://www.experianplc.com or watch our documentary, "Inside
Experian."
Experian and the Experian marks used herein are trademarks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of
their respective owners.
Contact:
Suzanne Blackburn
Experian Marketing Services
1 212 863 4648
suzanne.blackburn@experian.com
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SOURCE Experian Marketing Services