Fobi Launches Digital Loyalty And Member Card Program For Cannabis Retailers
2022年7月14日 - 9:00PM
Fobi AI Inc. (FOBI: TSXV
FOBIF: OTCQB) (the “Company” or “FOBI”), a leader in providing
digital loyalty and membership solutions, today announced the
launch of Digital Loyalty and Member cards for the highly regulated
cannabis industry. The company also announces their first contract
with Eggs Canna, a prominent and well-respected cannabis retailer
in British Columbia. Eggs Canna will utilize the digital
loyalty offering to better engage with their customers and increase
customer retention while helping them better conform to the
regulatory restrictions around membership and loyalty programs for
the cannabis industry in BC. Fobi will earn revenue from this deal
through an initial setup fee and per-pass license fees.
EGGS CANNA ONE OF THE MOST PROGRESSIVE AND
FORWARD-THINKING CANNABIS RETAILERS IN BC
Eggs Canna, founded in 2014, is one of the oldest and more
forward-thinking cannabis retailers in BC, which makes them the
perfect partner for Fobi’s Wallet pass based membership and loyalty
program. They currently serve 2 regions, have 3 retail shops, and
have plans to expand their retail footprint.
Eggs Canna is excited about providing a digital loyalty and
membership platform that is truly powered by real-time data. Fobi’s
marketing functionality will now enable Egg Canna the ability to
message directly to their retail customer base via the lock screen
on their mobile phones. This ability will be used to highlight
upcoming events, featured products / brands, educational messaging,
promotions, price reductions and other relevant information.
Craig Lust, Director of Operations & Brand Leader at
Eggs Canna, stated, “Choosing the Fobi Digital
loyalty and membership program was a no brainer. Improving
the customer experience is always a priority for us, and then being
able to improve our marketing through better targeting and
segmentation and ultimately to be able to measure attribution and
quantify increases to the customer lifetime value make this a truly
unique solution in the marketplace. We are extremely excited
about this project and the impact it will have on our
business.”
The power and benefit of Fobi’s integration to the Barnet POS,
now enables retailers like Eggs Canna to push out personalized and
targeted promotions based on past purchase behaviour, notify
customers about inventory levels such as when their favorite strain
is back in stock, and measure the overall performance of their
marketing activations.
Eggs Canna customers’ digital member cards are pulled up
automatically to their lock screen using geo-fencing when they get
near an Eggs Canna shop, the retail clerk simply scans the Wallet
pass at the till to register their purchase, and any points or
promotions received are automatically updated on the digital member
card.
The Fobi Loyalty and AI shopper intelligence platform known as
the “Hub” will now enable retailers to provide a dynamic and
personalized shopper experience which will help retailers
understand shoppers at a one-to-one level.
The Fobi digital loyalty and membership solution will also make
it easier for retailers to conform to the stringent rules and
regulations that have been put in place around the marketing and
promotion of cannabis products in British Columbia.
Eggs Canna will launch Fobi’s digital member card and loyalty
solution as it will help Eggs Canna accomplish their goal of
providing an enhanced shopper experience by delivering a seamless
and dynamic personalized shopping experience while ensuring that
all of their communications and engagement are compliant.
BARNET TECHNOLOGIES IS A LEADING
PROVIDER TO THE HIGHLY REGULATED LIQUOR AND CANNABIS
INDUSTRIESBarnet has great depth and coverage in the
highly regulated liquor and cannabis retail industry, with over 50%
market share in BC. Fobi plans to dominate this space and digitally
transform these industries together with Barnet, however it also
opens up other opportunities. Fobi will leverage its digital
loyalty and member card platform to connect other fragmented
industries and provide entirely new customer experiences and tools
for personalization to them, such as retail and e-commerce,
healthcare, drop shipping, etc.
Rob Anson, CEO of
Fobi, stated, “This is a big
day for us as the success of the Barnet Technologies partnership
has led us into the Cannabis market which is yet another highly
regulated industry that is ripe for disruption and digital
transformation. Our digital loyalty and member card along with
AltID age verification is a perfect fit for these highly regulated
industries. We are always looking to work with progressive and
forward-thinking brands and retailers who focus on delivering a
seamless and dynamic customer experience. Eggs Canna is a perfect
example of what we look for in a customer and we look forward to a
successful business relationship together. As a result of Barnet’s
expansive cannabis retail footprint and based on the overwhelming
response to date, I believe this will be the first of many new
contracts signed in the cannabis industry.”
This press release is available on the Fobi website, and also on
the Verified Forum On AGORACOM For Shareholder Discussion And
Management Engagement.
About Eggs CannaEggs Canna is
proud to have originated as part of the historic and consequential
grassroots movement in British Columbia. The founders have grown
their brand since 2014 and are one of the few existing Legacy
Operators in the new age of cannabis retail. Their passion and
experience are the driving force behind the iconic Eggs Canna
brand.
About FobiFobi is a
cutting-edge data intelligence company that helps our clients turn
real-time data into actionable insights and personalized customer
engagement to generate increased profits. Fobi's unique IoT device
has the ability to integrate seamlessly into existing
infrastructure to enable data connectivity across online and
on-premise platforms creating highly scalable solutions for our
global clients. Fobi partners with some of the largest companies in
the world to deliver best-in-class solutions and operates globally
in the retail, telecom, sports & entertainment, casino gaming,
and hospitality & tourism industries..For more
information, please contact:
Fobi AI Inc. |
|
Fobi Website: www.fobi.ai |
Rob Anson, CEO |
|
Facebook: @ Fobiinc |
T : +1 877-754-5336 Ext. 3 |
|
Twitter: @ Fobi_inc |
E: ir@fobi.ai |
|
LinkedIn: @ Fobiinc |
Forward-Looking Statements/Information:This
news release contains certain statements which constitute
forward-looking statements or information. Such forward-looking
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which are beyond the Company's control, including the impact of
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