DGTL Activates Advocacy Campaign for Front-Line Health Care Workers
2021年4月8日 - 10:00PM
via InvestorWire – DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF)
(FSE: A2QB0L) (“
DGTL” or the
“
Company”) reports that its wholly owned
subsidiary, Hashoff LLC, has completed a national public service
announcement campaign with a task force of top U.S. health care
professional advocacy organizations. The campaign focused on
promoting a new online support service portal for front-line
workers and building social community among health care
professionals.
The campaign was led by an organization that has championed the
interests of registered nurses across the U.S.A. for more
than 100 years, providing advocacy, career development and
training as well as support services. This group of leading health
care professional associations built a task force committee to
develop and deploy online tools to support front-line health care
workers in coping with the workplace pressures and challenges
brought on by the pandemic.
This task force enlisted Hashoff to create an advocacy campaign
using content creators from the health care community to create
awareness and promote adoption of the tools. Health care
professionals have built a formidable online social media community
and have been active in sharing their stories, key learnings and
best practices and pointing registered nurses to an online portal
with support services for these front-line workers.
Health care workers were enlisted to be content creators and
were onboarded into the Hashoff platform. The campaign centered on
publishing unique and organic content surrounding real-life stories
of front-line health care workers and sought to drive traffic to
the online health care support portals. The campaign report
included an outpouring of gratitude from health care workers toward
the associations for providing these tools.
The campaign was successful in generating both reach and
engagement. The strong performance has led to multiple requests for
proposals for additional campaigns from the task force and the
health care organizations that make up its membership.
For more information, visit https://dgtlinc.com or
contact:
Investor RelationsJohn Belfontaine,
Director
Email: IR@dgtlinc.comPhone: +1 (877) 879-3485
DGTL HOLDINGS INC.DGTL Holdings Inc. acquires
and accelerates transformative digital media, marketing and
advertising software technologies powered by Artificial
Intelligence (AI). DGTL (i.e., Digital Growth Technologies and
Licensing) specializes in accelerating fully commercialized
enterprise-level SaaS (software-as-a-service) companies in the
sectors of content, analytics and distribution via a blend of
unique capitalization structures. DGTL Holdings Inc. is traded on
the Toronto Venture Exchange as “DGTL,” the OTCQB exchange as
“DGTHF” and the Frankfurt Stock Exchange as “A2QB0L.”
For more information,
visit https://dgtlinc.com/investors.
HASHOFF LLCAs a wholly owned subsidiary of DGTL
Holdings Inc., Hashoff is an enterprise-level self-service CaaS
(content-as-a-service) built on proprietary Artificial Intelligence
and Machine Learning (AI-ML) technology. Hashoff’s AI-ML platform
functions as a full-service content management system designed to
empower global brands by identifying, optimizing, engaging,
managing and tracking top-ranked digital content publishers for
localized brand marketing campaigns. Hashoff is fully
commercialized and currently serves numerous global brands by
providing direct access to the global gig economy of over 150
million freelance content creators.
Hashoff’s customer portfolio includes global brands in a range
of key growth categories, including Anheuser Busch-InBev, Nestle,
Post Holdings, Danone and Keurig-Dr. Pepper, Dunkin Brands, The
Container Store, TJ Maxx, Ulta Beauty and Pizza Hut Live Nation,
The CW, Scribd, Syneos Health and Novartis, etc.i Watch the
Hashoff investor video by
visiting: https://dgtlinc.com/technology/social-media-cms/.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in policies
of the TSX Venture Exchange) accepts responsibility for the
adequacy or accuracy of this release.
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customers
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