Zeta Live 2024 Attendance Doubles Year-Over-Year as Business Leaders Embrace AI to Unlock the Future of Marketing
2024年10月4日 - 5:05AM
ビジネスワイヤ(英語)
- More than 1,100 visionaries, business leaders and practitioners
from more than 400 Enterprises attended in person, doubling
attendance year-over-year
- The annual conference solidified Zeta’s role at the forefront
of the AI revolution that is transforming marketing
- Keynote speakers and luminaries included Shaquille O’Neal,
Michael Milken, Dr. Deepak Chopra, Tiffany Haddish, and many
more
Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today
announced that in its fourth year, Zeta Live 2024 achieved record
attendance with over 1,100 in-person attendees and more than 16,000
virtual registrations, growing 100% year-over-year. The annual
event took place in NYC on Thursday, September 26 by invitation
only at Center 415, and offered a livestream option for attendees
globally. The full-day event can be watched on-demand here.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241002839621/en/
David A. Steinberg, Zeta Co-founder,
Chairman, and CEO with Shaquille O’Neal in “The AI-Powered Slam
Dunk: The Business of Shaq” session at Zeta Live 2024 on September
26, 2024 in New York City (Photo: Business Wire)
The growing interest in Zeta Live reflects the emergence of
generative AI as a catalyst for the transformation of marketing and
the rising profile of Zeta, one of the fastest growing companies in
the AI-powered marketing space. The conference explored the
evolving role of the Chief Marketing Officer and examined the
transformative impact of AI on marketing, businesses, and society.
The programming featured a diverse range of perspectives, featuring
over 70 speakers such as Shaquille O’Neal, Michael Milken, Dr.
Deepak Chopra, Tiffany Haddish, and business leaders such as Jim
Lanzone (CEO, Yahoo), Linda Yaccarino, (CEO, X), Tariq Hassan (SVP,
Chief Marketing & Customer Experience Officer, McDonald’s USA),
Kevin Mayer (Co-CEO & Founder, Candle Media), and many
more.
Zeta Live also showcased innovation at scale, as Zeta announced
a myriad of new products including its new intelligent mobile
product, as well as its expanded lineup of generative AI Agents on
the Zeta Marketing Platform. Read the full news release here.
“AI is no longer science fiction – it’s part of every boardroom
conversation today because even though AI is in its early stages,
brands are realizing the true impact it is having across their
companies, especially in their marketing capability,” said David A.
Steinberg, Zeta Co-founder, Chairman, and CEO. “The record-breaking
attendance at Zeta Live this year further bolsters our business
momentum and is a testament to Zeta’s commitment to making AI
actionable for marketers to improve productivity and increase
revenue. I can’t wait to see where we go next.”
Some notable sessions include:
- “AI-Powered Slam Dunk: The Business of Shaq” --
Shaquille O’Neal joined Zeta Global CEO, David Steinberg in a live
and engaging discussion about his career and transition from sports
icon to multifaceted entrepreneur. Shaq also shared personal
stories about how he leverages his personal brand combined with
technology to build his portfolio of businesses and endorsements.
The full session can be viewed here.
- “Redefining the CMO: How AI is Revolutionizing Marketing
Strategy” -- In a session moderated by Zeta Global President
& Chief Operating Officer, Steven Gerber, attendees listened as
Fortune 500 CMOs discussed how the convergence of data, AI, and
technology are not only transforming marketing but also marketers,
starting with the CMO. The full session can be viewed here.
- “Charting the Future: Unveiling Zeta’s Product Roadmap”
-- This session offered an exclusive look into Zeta’s
dynamic product roadmap, highlighting the strategic vision and
groundbreaking advancements that drive the Zeta Marketing Platform
+ Data Cloud forward. Led by Christian Monberg, Chief Technology
Officer and Head of Product at Zeta, and Neej Gore, Chief Data
Officer, attendees got an exclusive preview of Zeta's innovative
approach to intelligence, and how Zeta is setting new standards for
the future of the marketing cloud. Watch the full session
here.
All Zeta Live sessions are available for on-demand viewing at
The Zeta Resource Center.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that
leverages advanced artificial intelligence (AI) and trillions of
consumer signals to make it easier for marketers to acquire, grow,
and retain customers more efficiently. Through the Zeta Marketing
Platform (ZMP), our vision is to make sophisticated marketing
simple by unifying identity, intelligence, and omnichannel
activation into a single platform – powered by one of the
industry’s largest proprietary databases and AI. Our enterprise
customers across multiple verticals are empowered to personalize
experiences with consumers at an individual level across every
channel, delivering better results for marketing programs. Zeta was
founded in 2007 by David A. Steinberg and John Sculley and is
headquartered in New York City with offices around the world. To
learn more, go to www.zetaglobal.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20241002839621/en/
Investor Relations Madison Serras ir@zetaglobal.com Press
Candace Dean press@zetaglobal.com
Zeta Global (NYSE:ZETA)
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