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Horizon®, a leading national organic dairy brand, announced today a new partnership with Crayola, in anticipation of the back to school season. This partnership extends beyond the shelf for both brands to grow curious, confident, and creative kids.

The partnership will feature an integrated campaign that includes a variety of interactive experiences, all of which encourage creativity, imagination and creating together. The partnership will also come to life through branded packaging on select varieties of Horizon Mac & Cheese, and on select multi-packs of chocolate and vanilla single serve milk.

Over the next few months, fans will be given the opportunity to win a cheesy mac party & art supplies for a classroom of their choice through a Create and Win drawing. These illustrations will bring another dimension to the partnership and increase creativity in the classroom. Coloring pages, games and more will also be available at Horizon.com/Crayola.

“At Horizon we believe imagination is the best ingredient. And curious kids and creativity are what we’re all about.” said Mike Ferry, Horizon president. “Crayola provides parents with the tools they need to grow confident kids and inspire a joyful sense of wonder. Back to School season is an exciting time for students and parents, and we look forward to creating together with Crayola.”

“At Crayola, we believe in providing children with quality products that inspire learning and creativity,” said Warren Schorr, Vice President of Business Development & Licensing. “We look forward to our collaboration with Horizon to provide children with food that helps fuel and stimulate imaginative activities both at home and in the classroom.”

About HorizonHorizon believes the choice for a healthy family and a healthy planet should be an easy one. Horizon offers a delicious variety of certified organic dairy products to satisfy a broad range of consumer needs, and offers pantry staples such as Mac & Cheese. Horizon’s commitment to a healthier planet includes supporting clean, renewable energy for the production of its products with renewable energy certificates (RECs). Horizon works with nearly 700 active and transitioning family farmers across the U.S. Founded in 1991, Horizon was a pioneer in the organic industry, the first company to supply organic milk nationally, and remains committed to providing great-tasting dairy products that make it easy for moms to provide nutritious options for their kids. For more information about Horizon’s organic dairy products, visit www.horizon.com.

About Crayola Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information, visit www.crayola.com or join the community at www.facebook.com/crayola.

Contact: 
Sara Loveday 
303-635-4680 
sara.loveday@whitewave.com