LIVONIA, Mich., March 20, 2013 /PRNewswire/
-- Valassis (NYSE: VCI), a leader in intelligent media
delivery, announced today that it will host a free webcast from
2 to 3 p.m. ET Tuesday, March 26
aimed at helping marketers plan effective integrated media
campaigns that will reach consumers throughout the path to
purchase. A panel of Valassis experts will share techniques, models
and case studies on how to reach and activate consumers with media
solutions that influence them wherever they plan, shop, buy and
share. The "Activating Multi-dimensional Consumers in a Multi-media
Environment" webcast panelists, are:
- Daniel Sherr, Valassis Vice
President and General Manager, Integrated Media Solutions, a
leading mind in the field of strategic targeting, who has been
involved in segmentation, targeting, database marketing and
advanced analytics virtually his entire career. Among other
adventures, Sherr was a founding partner of Claritas, a leader in
demographic software products, marketing research data, market
segmentation systems and marketing research analysis software.
- Michael Lyke, Valassis
Director of Targeting, who develops effective and efficient
integrated marketing and media plans that drive trial for clients.
A member of the Direct Marketing Association, his expertise is in
database marketing, targeting, media planning and list marketing.
Prior to his current role, Lyke was Director of Targeting for the
Specialty Retail vertical and was responsible for developing
strategic media plans based on client objectives utilizing client
data, industry research, targeting capabilities and Valassis'
product portfolio.
- Edward Ramsey, Valassis
Director of Targeting, enables his clients to seamlessly
integrate online and offline media solutions and improve campaign
results. He has various certifications in Database Marketing and is
a member of marketing groups such as the Direct Marketing
Association and American Marketing Association. Ramsey has
also received various awards and recognition for his
innovation and thought leadership, including the Walmart Award of
Merit (2003) for outstanding performance as a marketing services
provider.
As the new media mix becomes mainstream and consumers are more
empowered and in control, marketers must reevaluate their media
planning decisions with an integrated approach in mind – both in
media channel decisions and integration of campaign planning.
To sign up for the March 26 free
webcast, go to: bit.ly/ZNQf68. For more information,
please call 1-877-529-5001 or email Valassis@valassis.com.
About Valassis
Valassis (NYSE: VCI) is a leader in intelligent media delivery,
providing over 15,000 advertisers proven and innovative media
solutions to influence consumers wherever they plan, shop, buy and
share. By integrating online and offline data combined with
powerful insights, Valassis precisely targets its clients' most
valuable shoppers, offering unparalleled reach and scale.
Valassis subsidiaries include Brand.net, a Valassis Digital
Company, and NCH Marketing Services Inc. Valassis consumer brands
include RedPlum® and save.com. Its signature Have You Seen Me?®
program delivers hope to missing children and their families. To
learn more, visit Valassis.com.
Valassis Cautionary Statements Regarding
Forward-looking Statements
This document contains
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks and uncertainties and
other factors which may cause our actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements. Such factors include, among others, the
following: price competition from our existing competitors; new
competitors in any of our businesses; possible consolidation in our
client base, a significant decrease in the number of stores in our
in-store retailer network or a shift in client preferences for
different promotional materials, strategies or coupon delivery
methods, including, without limitation, as a result of declines in
newspaper circulation and/or increased competition from new media
formats including digital; an unforeseen increase in paper or
postal costs; changes which affect the businesses of our clients
and lead to reduced sales promotion spending, including, without
limitation, a decrease of marketing budgets which are generally
discretionary in nature and easier to reduce in the short-term than
other expenses; our substantial indebtedness, and ability to
refinance such indebtedness, if necessary, and our ability to incur
additional indebtedness, may affect our financial health; the
financial condition, including bankruptcies, of our clients,
suppliers, senior secured credit facility lenders or other
counterparties; certain covenants in our debt documents could
adversely restrict our financial and operating flexibility;
fluctuations in the amount, timing, pages, weight and kinds of
advertising pieces from period to period, due to a change in our
clients' promotional needs, inventories and other factors,
including, without limitation, high levels of coupon redemption
rates; our failure to attract and retain qualified personnel may
affect our business and results of operations; a rise in interest
rates could increase our borrowing costs; governmental regulation
or litigation affecting aspects of our business, including laws and
regulations related to the internet, internet-related technologies
and activities, privacy and data security; potential security
measure breaches or attacks; clients experiencing financial
difficulties, or otherwise being unable to meet their obligations
as they become due, could affect our results of operations and
financial condition; uncertainty in the application and
interpretation of applicable state sales tax laws may expose us to
additional sales tax liability; a reduction in, or discontinuance
of, dividend payments or stock repurchases; and general economic
conditions, whether nationally, internationally, or in the market
areas in which we conduct our business, including the adverse
impact of the ongoing economic downturn on the marketing
expenditures and activities of our clients and prospective clients
as well as our vendors, with whom we rely on to provide us with
quality materials at the right prices and in a timely manner. These
and other risks and uncertainties related to our business are
described in greater detail in our filings with the United States
Securities and Exchange Commission, including our reports on Forms
10-K and 10-Q and the foregoing information should be read in
conjunction with these filings. We disclaim any intention or
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
SOURCE Valassis