LIVONIA, Mich., June 21, 2012 /PRNewswire/ -- Valassis (NYSE:
VCI), one of the nation's leading media and marketing services
companies, today announced it has enhanced its digital display
network -- the Valassis Audience Network -- with the
acquisition of Brand.net, an online display, video and mobile
advertising platform. Combined with the Valassis Audience Network,
the components of an expansive network of online and offline data,
state-of-the-art ad serving and targeting technology, come
together -- Valassis is Re-Imagining Reach™.
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With Brand.net, the Valassis Audience Network now enables
advertisers to reach and influence consumers on their journey from
awareness to action with greater relevance, impact and results.
Re-Imagining Reach highlights Valassis' strength of reaching
today's diverse consumers at a scale and accuracy unmatched by
others, getting the right message to the right consumer in the
right medium at the right time.
"The traditional path to purchase was linear and brought the
consumer from awareness to action one step at a time," said
Rob Mason, Valassis President and
Chief Executive Officer. "Today, consumers are in control and
their media habits are changing at a remarkable rate which means
that clients need to use a mix of media to stay both visible and
relevant. That's where Valassis has a proprietary advantage --
we deliver targeted, print and digital solutions to engage
consumers at every point along the path to purchase."
Whether marketers are interested in building awareness or
driving purchase behavior, Valassis can meet their objectives by
integrating their offline and online promotions. Valassis, with the
addition of Brand.net, offers advertisers the ability to uniquely
combine targeting, insights and data to:
- Reach their most relevant audiences at scale with the
highest quality media;
- Leverage SafeScreen™ technology ensuring their content
will only be seen on sites that meet their criteria;
- Stand out across high-impact environments such as
display, video, mobile, and tablets; and
- Achieve more consistent campaign results to drive
ROI.
Brand.net, a Valassis Company, has offices in Silicon Valley and
New York City.
About Valassis
Valassis is one of the nation's leading media and marketing
services companies, offering unparalleled reach and scale to more
than 15,000 advertisers. Its RedPlum® media portfolio delivers
value on a weekly basis to over 100 million shoppers across a
multi-media platform – in-home, in-store and in-motion. Through its
digital offerings, including redplum.com and save.com, consumers
can find compelling national and local deals. Headquartered in
Livonia, Michigan with
approximately 7,000 associates in 28 states and eight countries,
Valassis is widely recognized for its associate and corporate
citizenship programs, including its America's Looking for Its
Missing Children® program. Valassis companies include Valassis
Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis
Relationship Marketing Systems, LLC, NCH Marketing Services, Inc,
and Brand.net. For more information, visit
http://www.valassis.com, http://www.redplum.com and
http://www.save.com. To learn about advertising opportunities with
RedPlum, please call 1-800-437-0479.
Cautionary Statements Regarding Forward-looking
Statements
This document contains "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of
1995. Such forward-looking statements involve known and unknown
risks and uncertainties and other factors which may cause our
actual results, performance or achievements to be materially
different from any future results, performance or achievements
expressed or implied by such forward-looking statements. Such
factors include, among others, the following: price competition
from our existing competitors; new competitors in any of our
businesses; a shift in client preference for different promotional
materials, strategies or coupon delivery methods, including,
without limitation, as a result of declines in newspaper
circulation; an unforeseen increase in paper or postal costs;
changes which affect the businesses of our clients and lead to
reduced sales promotion spending, including, without limitation, a
decrease of marketing budgets which are generally discretionary in
nature and easier to reduce in the short-term than other expenses;
our substantial indebtedness, and ability to refinance such
indebtedness, if necessary, and our ability to incur additional
indebtedness, may affect our financial health; the financial
condition, including bankruptcies, of our clients, suppliers,
senior secured credit facility lenders or other counterparties;
certain covenants in our debt documents could adversely restrict
our financial and operating flexibility; fluctuations in the
amount, timing, pages, weight and kinds of advertising pieces from
period to period, due to a change in our clients' promotional
needs, inventories and other factors; our failure to attract and
retain qualified personnel may affect our business and results of
operations; a rise in interest rates could increase our borrowing
costs; possible governmental regulation or litigation affecting
aspects of our business; clients experiencing financial
difficulties, or otherwise being unable to meet their obligations
as they become due, could affect our results of operations and
financial condition; uncertainty in the application and
interpretation of applicable state sales tax laws may expose us to
additional sales tax liability; and general economic conditions,
whether nationally, internationally, or in the market areas in
which we conduct our business, including the adverse impact of the
ongoing economic downturn on the marketing expenditures and
activities of our clients and prospective clients as well as our
vendors, with whom we rely on to provide us with quality materials
at the right prices and in a timely manner. These and other risks
and uncertainties related to our business are described in greater
detail in our filings with the United States Securities and
Exchange Commission, including our reports on Forms 10-K and 10-Q
and the foregoing information should be read in conjunction with
these filings. We disclaim any intention or obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.
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