LIN TV First in Local Markets to Launch Mobile Application for BlackBerry Smartphones
2009年8月7日 - 10:31PM
ビジネスワイヤ(英語)
LIN TV Corp. (NYSE: TVL), a local television and digital media
company, today announced the expansion of its mobile offerings to
include a new application for BlackBerry smartphones.
LIN TV has leveraged News Over Wireless’s (NOW) technology to
develop custom BlackBerry smartphone applications for each of its
27 local television stations. Six LIN TV stations will launch
service today, including WISH-TV, WAVY-TV, KRQE-TV, WANE-TV,
WALA-TV and KXAN-TV. LIN TV is the first in its local markets to
provide instantaneous and on-demand access to its local news,
sports and entertainment, as well as video, weather forecasts and
traffic reports to BlackBerry smartphone subscribers.
During the second quarter of 2009, LIN TV announced its
partnership with NOW to further extend its newsrooms and unveiled
custom iPhone applications for each of its local television
stations.
“Launching an application for BlackBerry is the natural next
step in the evolution of LIN TV’s mobile business and will further
our strategy to engage viewers any time of day and across any
platform they may be viewing,” said LIN TV’s Senior Vice President
New Media Robb Richter. “We look forward to capitalizing on the
tremendous population of BlackBerry users to increase brand loyalty
and grow additional revenue streams, including national and local
advertising.”
The mobile application for BlackBerry smartphones is the latest
addition to LIN TV's fully synchronized television and digital
offerings that will be available free of charge on LIN TV’s station
web sites.
About LIN TV
LIN TV Corp., along with its subsidiaries, is a local television
and digital media company, owning and/or operating 27 television
stations in 17 U.S. markets, all of which are affiliated with a
national broadcast network. LIN TV’s highly-rated stations deliver
important local news and community stories, along with top-rated
sports and entertainment programming, to 9% of U.S. television
homes, reaching an average of 11 million households per week.
LIN TV is also a leader in the convergence of local broadcast
television and the Internet through its television station web
sites and a growing number of local online innovations that reach
12% of U.S. broadband households, based on unique visitors per
month. LIN TV is traded on the New York Stock Exchange under the
symbol “TVL”. Financial information about the company is available
at www.lintv.com.
About News Over
Wireless
News Over Wireless (NOW) is part of CBC New Media Group, LLC, a
division of Capitol Broadcasting Company. NOW currently partners
with 140 local and national media companies and is a leading
provider of advertising-supported mobile web sites,
subscription-based premium applications, video channels and iPhone
applications. For more information, visit
www.newsoverwireless.com.
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