Shark Beauty™ Expands Hair Care Portfolio with New Innovations and Partners with Celebrity Hairstylist Chris Appleton as its Newest Global Ambassador
2023年8月15日 - 11:00PM
ビジネスワイヤ(英語)
Two new products – Shark® SmoothStyle™ and
Shark® SpeedStyle™ – join the viral Shark FlexStyle® in the Shark
Beauty™ Family of Styling Products as business grows
Celebrity hairstylist Chris Appleton joins the
Shark Beauty™ Collective as a Global Ambassador to build on Shark
Beauty’s mission to democratize premium hair tools For All
Hairkind™
SharkNinja, Inc. (NYSE: SN), a global product design and
technology company, continues to disrupt the beauty industry with
the launch of Shark® SmoothStyle™, a heated comb straightener and
smoother and Shark® SpeedStyle™, the market’s lightest leading
digital hair dryer.
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SharkNinja, Inc. (NYSE: SN), a global
product design and technology company, continues to disrupt the
beauty industry with the launch of Shark® SmoothStyle™, a heated
comb straightener and smoother and Shark® SpeedStyle™, the market’s
lightest leading digital hair dryer. Celebrity hairstylist Chris
Appleton joins the Shark Beauty™ Collective as a Global Ambassador
to build on Shark Beauty’s mission to democratize premium hair
tools For All Hairkind™ (Photo: SharkNinja)
SharkNinja’s latest innovation joins the viral Shark FlexStyle®
as part of the Shark Beauty™ Family of Styling Products, a
portfolio of innovative hair tools designed to enhance natural
beauty and unleash fearless energy, no matter the hair type or
texture, to ensure everyone has access to salon quality hair at
home. Shark Beauty™ is also introducing celebrity hairstylist Chris
Appleton as its newest Global Ambassador. As part of the two-year
deal, Appleton will work with the brand to help consumers celebrate
their hair and build on its mission to democratize high-end
hairstyling, bringing the celebrity hairstyling experience to the
masses.
“We’re thrilled to build on the incredible momentum of Shark
FlexStyle® and expand our presence in the beauty space with the
launch of these two innovative products and the partnership
announcement of Chris Appleton,” said Neil Shah, Chief Commercial
Officer at SharkNinja. “Chris is the perfect partner to bring to
life for our customers how Shark Beauty™ tools can help them look
and feel like the best versions of themselves without stepping foot
in a salon.”
Salon Quality Hair at Home with Shark Beauty™ Family of
Styling Products
In line with the Shark FlexStyle®, the Shark® SmoothStyle™ and
Shark® SpeedStyle™ were engineered For All Hairkind™ – for every
hair texture and every hair type, from curly and coily, to wavy and
straight, and everything in between.
The Shark® SmoothStyle™ Heated Comb Straightener +
Smoother is designed to straighten and smooth hair with heated
comb technology and without heat damage or frizz to achieve
voluminous buttery soft straight hair with finished curved ends.
With dual modes, Shark® SmoothStyle™ can be used on wet and dry
hair, making it the perfect everyday tool – go from wet to dry on
wash day or refresh bedhead, ponytail creases and more.
As the lightest leading digital hair dryer, Shark®
SpeedStyle™ is designed to quickly take hair from wet, to dry,
to styled with a glossy finish in minutes, without any heat damage.
Consumers can choose between two configurations – each equipped
with three IQ Speed Styling & Drying Suite™ accessories,
including the RapidGloss™ Finisher which collects and smooths
flyaways – based on their unique hair type and needs.
Shark® SmoothStyle™ will be available for $99.99 and Shark®
SpeedStyle™ will be available for $199.99 on SharkBeauty.com
beginning August 15. The products will also be available at
domestic and international retailers starting early fall 2023.
Shark FlexStyle® is available on SharkBeauty.com and at retailers
including Sephora, Bloomingdale’s, Amazon, Costco, Best Buy and
Kohls.
Since launching last fall, the brand has continued to release
new attachment and accessory innovations for the Shark FlexStyle®.
Most recently, Shark Beauty™ launched a Storage Case, Round Brush
and .95" Auto-Wrap Curlers, as well as two limited-edition Shark
FlexStyle® colorways in black and copper.
Hair Visionary Chris Appleton Joins the Shark Beauty™
Collective
Chris Appleton’s partnership builds on the Shark Beauty™
Collective, which consists of celebrity stylists who have
significant influence in the hair space: Glen Coco, Alyx Liu, Dafne
Evangelista and Ursula Stephen. The stylists represent all hair
types and help consumers celebrate their hair through brand
activations and digital content.
“I’ve always been impressed by Shark Beauty’s tools and inspired
by their mission to design products For All Hairkind™. I can
confidently take their hair tools with me to any client and know
I’ll be able to deliver the look – and the feeling – they’re
seeking,” said Chris Appleton, celebrity hairstylist and Shark
Beauty™ Global Ambassador. “I can’t wait to bring that feeling of
the hair hitting just right to the masses through my partnership
with the brand.”
Appleton and the Shark Beauty™ Collective will continue to weigh
in on future product development to ensure the brand delivers
premium products that work for all hair types and skill levels.
Follow @SharkBeauty to stay updated on the brand’s upcoming
activations and events.
About SharkNinja
SharkNinja is a diversified, global product design and
technology company that creates 5-star rated lifestyle solutions
through innovative products for consumers around the world. The
Company seeks to leverage its global, agile and cross-functional
engineering know-how, product development and manufacturing
expertise along with solutions-driven marketing to increase the
efficiency, convenience and enjoyment of consumers’ daily tasks and
improve everyday lives. Powered by two trusted, global brands,
Shark and Ninja, the Company has a proven track record of bringing
disruptive products to market, and developing one consumer solution
after another has allowed SharkNinja to enter multiple product
categories, driving significant growth and market share gains. The
Company’s products are sold at key retailers, online and offline,
and through distributors around the world. For more information,
please visit www.sharkninja.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230815581898/en/
Media: PR@SharkNinja.com Investors: IR@SharkNinja.com
Sharkninja (NYSE:SN)
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から 4 2024 まで 5 2024
Sharkninja (NYSE:SN)
過去 株価チャート
から 5 2023 まで 5 2024