BEIJING, July 18, 2014 /PRNewswire/ -- SouFun Holdings
Limited (NYSE: SFUN, "SouFun" or the "Company"), the leading real
estate Internet portal in China,
today announced its five-year plan direction with a new flagship
website Fang.com.
"SouFun's future relies on three platforms: China's leading real estate Internet and
Mobile Platform, real estate and home furnishing Transaction
Platform, and real estate Internet Financing Platform. SouFun's
Internet and Mobile Platform will continue to provide searching,
marketing, and listing services while SouFun's other two platforms
will provide relevant transaction and financing products and tools
based on our Internet and Mobile Platform," commented Vincent Mo, SouFun's executive chairman.
To support this new five-year plan, SouFun has been upgrading
its whole technology infrastructure including its Internet and
Mobile Platform. The adoption of a new flagship website Fang.com
and its mobile APP is a key part of SouFun's new plan. The Company
believes that the new and simplified address, Fang.com, will be
much easier for Chinese users to remember and access, thereby
improving SouFun's brand recognition. The new website logo
emphasizes the concept of "Fang" (which means "home" in Chinese),
signifying SouFun's commitment to strengthen its leading Internet
and Mobile Platform, develop and enhance its Transaction Platform
and Internet Financing Platform to facilitate users in searching,
buying, selling, renting homes, obtaining financing assistances,
and meeting their home furnishing needs.
Vincent Mo continued, "We are
lucky that we bought the domain name Fang.com, which is a natural
match of SouFun's core businesses with our users, members, and
clients. SouFun will continue to focus on investing in our new
plan, upgrading our services and products to facilitate property
transactions, and provide financial services to address all needs
of China's real estate
market."
About SouFun
SouFun operates the leading real estate Internet portal in
China in terms of the number of
page views and visitors to its websites in 2013, according to DCCI,
an independent market research institution commissioned by us.
Through our websites, we provide marketing, e-commerce, listing and
other value-added services for China's fast-growing real estate and home
furnishing and improvement sectors. Our user-friendly websites
support active online communities and networks of users seeking
information on, and other value-added services for, the real estate
and home-related sectors in China.
SouFun currently maintains about 100 offices to focus on local
market needs and its website and database contains real estate
related content covering more than 330 cities in China. For more information about SouFun,
please visit http://ir.soufun.com.
Safe Harbor Statement
This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended.
Such forward-looking statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform Act of
1995.
These forward-looking statements can be identified by
terminology such as "will," "expects," "is expected to,"
"anticipates," "aim," "future," "intends," "plans," "believes,"
"are likely to," "estimates," "may," "should" and similar
expressions. Statements that are not historical facts, including
statements about SouFun's beliefs and expectations,
including but not limited to its five-year plan, platform
development, benefits of its new flagship website, growth prospects
and the introduction and success of new products and services and
new lines of business, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties. A number of important factors could cause actual
results to differ materially from those contained in any
forward-looking statement. Potential risks and uncertainties
include, but are not limited to, SouFun's limited
operating history, the timing and success of new products and
services and any new lines of business, regulatory requirements
over the real estate sector in China and for existing and
new products and services and any new lines of business, changes in
and growth rates for the Chinese and global economies, measures
taken or to be taken by the Chinese government to control real
estate growth and prices and other events which could occur in the
future and impact the Company's business.
Further information regarding these and other risks and
uncertainties is included in SouFun's annual report on
form 20-F and other documents filed with the U.S. Securities
and Exchange Commission. SouFun does not assume any
obligation to update any forward-looking statements in this release
and elsewhere, which apply only as of the date of this press
release.
For investor and media inquiries, please contact:
Mr. Hong Zhao
Vice President - Finance
SouFun Holdings Limited
Phone: +86-10-5631-8707
Email: hongzhao@soufun.com
Ms. Yiwen Zhang
Investor Relations Manager
SouFun Holdings Limited
Phone: +86-10-5631 8659
E-mail: zhangyiwen@soufun.com
SOURCE SouFun Holdings Limited