Integrated Periscope, Rise Interactive and
Quad Media team secures consumer packaged goods business
win
SUSSEX,
Wis., July 18, 2023 /PRNewswire/ -- Quad (NYSE:
QUAD), a leading marketing experience company, along with its
creative and digital agencies, Periscope and Rise Interactive,
announced today it is adding Nielsen-Massey Vanillas, nationwide
producer of the world's finest pure vanilla and flavors, to its
growing roster of clients who are opting for the company's
integrated marketing offering to help them reimagine their
brand-building efforts and drive sustainable growth. Led by Quad's
award-winning creative agency, Periscope, the business win includes
brand and creative development that will be supported with the
performance marketing capabilities of Quad's digital agency, Rise
Interactive. Quad will manage media planning and buying, adding up
to an efficient and effective overall engagement plan delivered
seamlessly through Quad's uniquely integrated marketing
platform.
"We're so excited to be a partner of Nielsen-Massey Vanillas at
such a pivotal point in their brand evolution," said Rachel Winer, Senior Vice President, Business
Development at Quad. "Our integrated solutions are among the best
in the industry and, when deployed together, we deliver highly
effective results in a way that is unmatched."
The creative agency of record partnership will include brand
strategy, creative and campaign development, media, social, and
more, aiming to build brand awareness and loyalty by engaging home
cooks looking to level-up their recipes in addition to an audience
of professional chefs. Rise Interactive's award-winning
cross-channel shopper targeting approach will help Nielsen-Massey
reach its most compatible customers.
"This new partnership was built on a foundation of innovation
and creativity that we believe will help grow Nielsen-Massey
Vanillas in inventive ways," said Mike
Caguin, Chief Creative Officer of Periscope. "We are
thankful for the opportunity to lead this partnership in
conjunction with Rise Interactive and Quad, harnessing our
complementary superpowers to elevate brand and demand."
Nielsen-Massey Vanillas selected Quad as a partner in large part
due to Periscope's data- and strategy-driven breakthrough creative
work in saturated markets, including a breadth of experience
working in CPG categories and a wide bench of capabilities to drive
performance and help build the future of Nielsen-Massey's enduring
product portfolio. With Rise Interactive bringing audience-first
expertise to digital marketing and Quad supporting media efforts,
the partnership highlights Quad's capabilities as a global
marketing experience company that uses the full breadth of its
products and services to solve problems and drive success for its
clients efficiently and at scale.
"Periscope has a great reputation and proven success in
delivering brand growth with breakthrough creative and impactful
consumer engagement," said Jonathan
Thompson, CEO of Nielsen-Massey Vanillas. "This combined
with the impressive suite of data, insights and media capabilities,
as well as their international footprint as part of the broader
Rise and Quad ensemble, is why we have partnered with them for this
next exciting chapter of our growth story."
Work for the brand is underway and will be breaking in Q4
2023.
ABOUT QUAD
Quad (NYSE: QUAD) is a $3 billion global marketing experience company
that gives brands a more streamlined, impactful, flexible and
frictionless way to reach their target audience via a uniquely
integrated marketing platform. Quad connects every facet of the
marketing journey efficiently and at scale through its innovative,
data-driven offerings – from strategy and consulting to data and
analytics, technology solutions, media services, creative and
content solutions, and managed services. Quad provides a better
marketing experience for its clients, so they can focus on
delivering the best customer experience.
Quad employs approximately 15,000 people in 14 countries
worldwide and serves more than 2,900 clients across the retail,
publishing, consumer packaged goods, financial services,
healthcare, insurance and direct-to-consumer industries. Quad is
ranked as a leader in multiple industries including largest agency
companies (Ad Age, #14); largest commercial printers
(Printing Impressions, #2); and largest Milwaukee-area manufacturers (Milwaukee
Business Journal, #1). For more information about Quad,
including its commitment to ongoing innovation, culture and social
purpose, visit quad.com.
ABOUT PERISCOPE
Periscope is an award-winning agency
dedicated to creating a better way for clients through data-driven,
integrated marketing that reduces complexity, increases efficiency
and drives growth. As part of Quad, Periscope provides a full
spectrum of integrated marketing services for a wide range of
acclaimed brands, partnering with sister agency Rise Interactive to
drive both brand and demand through performance marketing and media
optimization. Learn more at www.periscope.com.
ABOUT NIELSEN-MASSEY VANILLAS
With more than a
century's worth of experience, Nielsen-Massey Vanillas has earned a
reputation as the world's leading manufacturer of premium, pure
vanilla extracts. The third-generation family-owned and operated
company uses a proprietary slow, cold extraction process to deliver
the richest tasting vanilla. Nielsen-Massey was the first to
introduce an organic and fair trade vanilla from Madagascar and remains committed to supporting
the plants, people and communities that supply its beans. All
consumer products are all-natural, allergen-free, certified Kosher
and Gluten Free, and Non-GMO Project Verified. The company is
headquartered in Waukegan,
Illinois, with production facilities in Waukegan and Leeuwarden, Netherlands. To learn more visit
nielsenmassey.com.
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SOURCE Quad