This National Book Month, Club® Crackers is
taking your group out of the chat and into your favorite series
with the ultimate weekend getaway book clubs can reserve
exclusively on HomeToGo
CHICAGO, Sept. 30,
2024 /PRNewswire/ -- Have you ever wanted to
literally live inside your favorite book? Club® Crackers gets the
hype, with the '#BookTok' love amounting more than 220 billion
views on TikTok and book club event listings on the
rise1. To celebrate the love of good reads and good
snacks with your club, Club Crackers and #1 New York Times bestseller and BookTok sensation
Lucy Score are teaming up to bring
Score's hit Riley Thorn romantic mystery series to life with
the Book CLUB® House — a destination your club can
book for the ultimate literary weekend getaway, available to
rent starting today exclusively on HomeToGo.
Tucked in the rolling hills of Riley Thorn and Lucy Score's hometown – Harrisburg, Pa. – the Book CLUB® House is
packed with Easter eggs from the books, series-inspired charcuterie
spreads and, of course, flaky, buttery Club Crackers for noshing.
Guests at the Book CLUB® House can indulge in a Lucy Score-written itinerary, filled with
"spooky season" activities and IYKYK nods to the series — like
tarot card readings, scenic hikes, winery excursions and more.
Plus, the author herself will virtually drop in on one lucky club
staying at the house. Talk about the ultimate book club
gathering!
"I had an absolute blast creating experiences inspired by the
lighthearted, mysterious fun of the Riley Thorn series and the
delicious flavor of Club Crackers to help book clubs have an
adventure in Harrisburg just like
Riley and her quirky crew," said Lucy
Score, author of the Riley Thorn series. "It gives me so
much joy to see this series bringing people together, from the
#BookTok comments sections to book club hangouts, and now with the
Book CLUB® House."
At the Book CLUB® House, fans and their clubs can write the
pages of their own adventures for a weekend filled with
main-character energy.
"As a staple on spreads and platters at any book club gathering,
we know how special it is for your club to connect over experiences
that take the story beyond the book," said Carrie Foose, director of brand marketing for
Kellanova Crackers. "That's why we're offering a book club
experience like no other — transporting your entire club into the
pages of your favorite books — with plenty of Club Crackers to
munch on, of course. We can't wait to bring the world of
Lucy Score to her fans and watch
this first-of-its-kind immersive experience come to life."
"Just like the protagonist in a great read, a vacation rental is
essential to an amazing trip. We at HomeToGo are very excited to be
a core part of making the Book CLUB® House exclusively available to
select guests," said Danielle Finch,
Director of Customer Experience, HomeToGo. "Across our 15 million
global unique rentals, the Book CLUB® House is a truly
one-of-a-kind experience and we look forward to seeing it come to
life."
The Book CLUB® House will be listed and bookable
exclusively on HomeToGo, a vacation rental marketplace specializing
in making incredible homes easily accessible to everyone.
HOW TO SUBMIT AN ENTRY FOR A CHANCE TO BOOK YOUR
CLUB'S STAY
Fans can submit an entry for a chance to book
one of three different two-night stays at the Book CLUB® House
for up to eight guests starting today (Sept.
30) at 10 a.m. ET for
$0 a night by visiting
HomeToGo.com/BookCLUBHouse. Fans will be asked to share a story
about the characters in their own book club for a chance to stay at
the Book CLUB® House. Three (3) total winners will be selected, one
(1) winner for each stay period. The winners will be chosen based
on the contest judging criteria. For judging criteria and full
contest details, see here. Guests are responsible for their own
travel to and from the Book CLUB® House. See below for full booking
dates and more details on how to enter for a chance to stay*. There
is no purchase necessary to enter the contest.
The stays will be available for booking as follows:
- Weekend 1 (Friday 10/11 to Sunday 10/13) opens for a
24-hour booking window on Mon. 9/30 at 10
a.m. ET until Tues. 10/1 at 10 a.m.
ET
- Weekend 2 (Friday 10/18 to Sunday 10/20) opens for a
24-hour booking window on Mon. 10/7 at 10
a.m. ET until Tues. 10/8 at 10 a.m.
ET
- Weekend 3 (Friday 10/25 to Sunday 10/27) opens for a
24-hour booking window Mon. 10/14 at 10 a.m.
ET until Tues. 10/15 at 10 a.m.
ET
Local book clubs not staying in the Book CLUB® House can
also get in on the Riley Thorn-inspired fun by enjoying
Lucy Score's itinerary packed with
activities from the series to immerse fans in the mysterious fun of
the novels.
For the latest on this ultimate club adventure, follow
@ClubCrackersUS on Facebook and Instagram. To see how else you
can get in on the spooky fun with your club this season, follow
Lucy Score on Instagram and
TikTok.
CLUB® CRACKERS BOOK CLUB Contest
NO PURCHASE NECESSARY. Contest submission begins
9/30/24 at 10:00:00 AM (ET) and ends 10/15/24 at 10:00:00 AM
(ET); there are three (3) entry periods in the Contest. Open
only to legal U.S. residents residing in the 50 U.S./D.C., 21+. See
complete Official Rules at
www.hometogo.com/bookclubhouse/property-terms-conditions/ for
how to enter, entry periods, additional eligibility restrictions,
prize descriptions/restrictions/ARVs and complete details. Void
where prohibited. Sponsor: Kellanova, One
Kellogg Square, South Tower, Battle Creek, MI
49016.
© 2024 Kellanova
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's® Rice
Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®,
Coco Pops®, and more, Kellanova's vision is to become the world's
best-performing snacks-led powerhouse, unleashing the full
potential of our differentiated brands and our passionate people.
Our net sales for 2023 were $13
billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
About Lucy
Score
Lucy Score is an
instant #1 New York Times bestselling
author of contemporary romance. She grew up in a literary family
who insisted that the dinner table was for reading and earned a
degree in journalism. Her books have been translated into thirty
languages and her international bestseller Things We Never Got Over
has been optioned for television. She writes full-time from the
Pennsylvania home she and Mr. Lucy
share with their opinionated cat, Cleo. When not spending hours
crafting unforgettable characters, Lucy can be found reading books
other people wrote, snacking, and sometimes even working out.
About HomeToGo
HomeToGo is the SaaS-enabled
marketplace with the world's largest selection of vacation rentals,
listing millions of offers from thousands of trusted partners. From
vacation homes, cabins, beach houses, apartments, condos, house
boats, castles, farm stays and everything in between, HomeToGo
combines price, destination, dates and amenities to find the
perfect accommodation for any trip worldwide.
Founded in 2014, HomeToGo operates local apps & websites in
25 countries across Europe,
North America, South America, Australia and Asia-Pacific. HomeToGo also operates brands
such as Agriturismo.it, AMIVAC, Casamundo, CaseVacanza.it,
e-domizil, EscapadaRural, Tripping.com and Wimdu. To learn more,
visit www.hometogo.com or download the HomeToGo app.
1Source: https://www.cnn.com/2024/02/23/business/book-club-growth/index.html
CONTACTS:
Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Shae Feldman
(312) 988-2008
SFeldman@webershandwick.com
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