Chef Mitchell
Aboujamra's new limited-time menu item features plant-based
protein brand and is now available at Evette's through
October
CHICAGO, Sept. 24,
2024 /PRNewswire/ -- In celebration of National
Vegetarian Month this October, Kellanova Away From Home is thrilled
to announce its partnership with Chef Mitchell Aboujamra, the chef-owner behind
Evette's Chicago, to bring
MorningStar Farms®' delicious and innovative plant-based products
to the restaurant for the first time.
Chef Aboujamra, a first-generation Lebanese American renowned
for his innovative dishes that fuse the Mediterranean flavors of
Lebanon with the vibrant culinary
traditions of Mexico, has crafted
a special menu item, "Angry Chik'n," featuring MorningStar
Farms® plant-based protein, Chik'n Tenders. The "Angry Chik'n" is
Evette's first dish featuring plant-based protein and will be
available throughout October.
In the new limited-time dish, juicy Chik'n Tenders are coated in
a smoky harissa mayo and artfully arranged over a bed of crispy,
golden-brown sumac fries. Each bite offers a perfect balance of
savory, spicy, and tangy flavors. The dish is topped with an extra
drizzle of harissa mayo, a sprinkle of Aleppo chili flakes and a
garnish of fresh parsley for a refreshing contrast.
"Sharing my creativity with our guests and introducing new
dishes like the Angry Chik'n is always fun and exciting," said
Chef Aboujamra. "Partnering with a trusted brand like
MorningStar Farms® makes it even better. They've crafted a
delicious product, and it's rewarding to put my own spin on it
while giving people more choices to enjoy plant-based eating."
MorningStar Farms® is a leader in the plant-based category, and
the brand continues to meet the growing demand for plant-forward
dining experiences that satisfy both consumers and chefs without
sacrificing flavor. Research shows that overall ratings and visit
frequency trend higher at restaurants that menu plant-based
proteins than the average consumer, underscoring the consistent
demand for plant-forward options that appeal to a broad range of
diners1.
"Chef Aboujamra's innovative approach and diverse culinary
background make him an ideal partner to showcase how MorningStar
Farms® is deliciously easy for restaurants to use when bringing a
tasty and delightful plant-based twist to their menu," said
Jessica Waller, General Manager,
Kellanova Away From Home. "We're excited to deliver globally
inspired, plant-based dishes that resonate with today's customers
and offer one-of-a-kind culinary experiences."
In addition to this special menu addition, MorningStar Farms®
Chik'n Tenders will be available at Evette's as a protein add-on
option for wraps, tacos, salads and more.
Chef Aboujamra Mitchell, from Flint,
MI, grew up immersed in Lebanese, Mexican, and Midwestern
food cultures. Influenced by his family's grocery store, butcher
shop, and farm, along with his time in Tucson, AZ, he developed a passion for cooking
as a form of communication. After attending the Cooking and Hospitality Institute of Chicago, he
opened Evette's in 2020, blending Lebanese and Mexican culinary
traditions with Midwestern influences. He also owns All Too Well, a
gourmet sandwich shop in Lincoln
Park, with a second location in Chicago's Loop and plans to expand to
Los Angeles in 2025.
MorningStar Farms® offers a wide range of plant-based products
that provide foodservice operators with the flexibility to meet the
growing demand for plant-based dining. Products are available
nationwide through broadline distributors. For more information on
MorningStar Farms® and its menu solutions, visit
KellanovaAwayFromHome.com.
Follow @MorningStarFarms on your favorite social media platform
to keep up with the latest fun and food news.
To download images of Chef Mitchell's menu item, click here.
About Chef Mitchell
Aboujamra:
Chef/owner Mitchell Aboujamra is a
first-generation Lebanese- American who grew up immersed in three
food cultures that serve as his foundation: Lebanese, Mexican, and
Midwestern. He was raised in Flint,
MI, centered around his family's table celebrating the foods
of their homeland, their grocery store and butcher shop, and their
farm. When his parents split and his father moved to Tucson, AZ, he experienced Mexican food during
his formative years. Aboujamra (who also goes by Jamra
professionally) attended culinary school at the Cooking and Hospitality Institute of Chicago and
went on to work under the late Chef Dominique Tougne at Bistro 110. Expanding his
knowledge of the hospitality industry, Jamra then worked in varying
positions from brand-managing alcohol companies with his business
Great Lakes Beverage Collective, to lead chef-instructor for Sur La
Table, opening new schools at locations across the country.
In 2020, Aboujamra opened Evette's, a restaurant that melds the
Mediterranean flavors of Lebanon
with Mexico's rich culinary
traditions while staying true to his Midwestern roots. The
restaurant earned a spot on The New York Time's "The
Restaurant List— 50 Places in America we're most excited about
right now". In 2022, Aboujamra opened a creative deli, All Too
Well, as a nod to growing up in a family of butchers. They are
located in Lincoln Park and at
Washington Hall in the Loop.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking,
international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®,
Cheez-It®, Pop-Tarts®,
Kellogg's ® Rice Krispies
Treats®, RXBAR®,
Eggo®, MorningStar Farms®,
Special K®, Coco
Pops®, and more, Kellanova's vision is to
become the world's best-performing snacks-led powerhouse,
unleashing the full potential of our differentiated brands and our
passionate people. Our net sales for 2023 were $13 billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
Sources:
1. Technomic, "Plant-Based
Proteins Consumer", 2023
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