Independent Study Finds Sprinklr Social Delivered 327% ROI
2024年7月1日 - 9:00PM
ビジネスワイヤ(英語)
Sprinklr (NYSE: CXM), the unified customer experience management
(Unified-CXM) platform for modern enterprises, today released the
results of a 2024 commissioned Forrester Consulting Total Economic
Impact (TEI) Study, examining the potential return on investment
(ROI) for customers using Sprinklr Social.
The independent analysis from Forrester found that Sprinklr
Social delivered a three-year, risk-adjusted ROI of 327% for a
composite organization representative of interviewed customers.
“We created the category for enterprise social media management
and have been the leader for more than a decade,” said Sprinklr
Founder and Co-CEO, Ragy Thomas. “Many of the world’s largest
enterprises trust Sprinklr Social for its in-depth listening,
extensive channel coverage, and enterprise-grade configurability.
With industry-defining AI, Sprinklr Social is a truly all-in-one
social media solution helping our customers create great customer
experiences on social, no matter the scale.”
Key findings of the study include:
- Time savings from social content creation of $5.2
million. Unifying the digital asset lifecycle helps increase
the productivity of social media teams.
- Paid media savings enabled by employee advocacy program of
$1.38 million. Sprinklr Social employee advocacy solutions
encourage greater employee participation, generating paid media
savings.
- Reporting and analytics productivity gains in preparing
monthly reports by over 50%, saving $1.28 million. Sprinklr
Social’s unified dashboards allow social media teams to generate
and share reports with just a few clicks, freeing up time for more
value-added work.
- Reduced customer churn among disaffected customers enabled
by social media monitoring, saving $728,000. Sprinklr Social
reduced the response time taken to identify and engage customers
with potential to churn due to negative experiences by close to
80%.
- Drove incremental profit of $516,000 through social
commerce. Sprinklr Social enables the delivery of a social
commerce experience that improved purchase abandonment rates by 10%
and increased average order values by 15%.
Customers interviewed for the study cited benefits including
time savings, improved collaboration, AI-assisted conversation
monitoring and engagement, and improved social selling and
e-commerce. Excerpts include:
- “The number one benefit of Sprinklr Social is that we can tag
and categorize everything. We can report on the reasons why people
are coming into our accounts, pages, and handles.” – Social media
cx manager, automotive manufacturing.
- “Global teams now have a greater visibility of what regional
teams are doing. They don’t have to chase 50 country leads for
metrics across various social media platforms anymore.” –
consultant, global corporate affairs/pr, technology.
- “Sprinklr Social’s AI-powered categorization of messages
determines which interactions are engageable and which aren’t. Now
we don’t even have to sort through most of the volume and we can
focus on the customers that really need a response or additional
support.” – social media cx manager, automotive manufacturing.
- “Sprinklr Social’s AI-powered recommendations and responses
allow our social media agents to become better at selling.” –
global consumer experience director, retail cosmetics.
To read the full study or request a demo visit
https://www.sprinklr.com/unified-social-media-management-forrester-tei-report/.
About Sprinklr
Sprinklr is a leading enterprise software company for all
customer-facing functions. With advanced AI, Sprinklr's unified
customer experience management (Unified-CXM) platform helps
companies deliver human experiences to every customer, every time,
across any modern channel. Headquartered in New York City with
employees around the world, Sprinklr works with more than 1,700
valuable enterprises — global brands like Microsoft, P&G,
Samsung, and more than 60% of the Fortune 100. Sprinklr’s value to
the enterprise is simple: We un-silo teams to make customers
happier.
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version on businesswire.com: https://www.businesswire.com/news/home/20240701571093/en/
Press Austin DeArman pr@sprinklr.com
Sprinklr (NYSE:CXM)
過去 株価チャート
から 6 2024 まで 7 2024
Sprinklr (NYSE:CXM)
過去 株価チャート
から 7 2023 まで 7 2024