With new properties in California, Tennessee, Missouri, Oregon, and Washington, Cambria Hotels cements Choice as
player to watch in upscale
NORTH
BETHESDA, Md., Nov. 13,
2024 /PRNewswire/ -- Choice Hotels
International, Inc. (NYSE: CHH) continues to achieve cross-country
growth in the upscale segment with three new Cambria Hotel openings
and two groundbreakings this fall. The recently opened properties,
located in Imperial, California;
Pigeon Forge, Tennessee; and
Spokane, Washington, and upcoming
groundbreakings in O'Fallon, Missouri and Bend,
Oregon introduce Cambria
into new markets and build on Choice's goal to bring the brand to
more regions nationwide.
With these latest openings, Choice has introduced 18 new
Cambria properties in the last two
years, including those in downtown Denver, Delaware's Rehoboth
Beach and Niagara Falls, New
York. They add to an expanding pipeline of 62 hotels,
including the much-anticipated Cambria New York Times Square,
opening in 2025. Cambria hotels are now in more locations
than ever before, and with a focus on approachability and premium
indulgences guests value most, they are meeting traveler demand for
select-service upscale hotel experiences that feel like a true
extension of their destination.
Choice Hotels in recent years has significantly expanded its
upscale portfolio and has quickly become the player to watch in
this segment. It acquired the Radisson Americas Hotels Americas
group in 2022 and has invested in repositioning its brands. In its
latest earnings update, the company announced record pipeline
growth with upscale properties serving as a key driver.
"Our strategic investments in upscale are reaping rewards and
there's little doubt that the Cambria brand is a vital part of this
success," said Indy Adenaw, senior vice president and general
manager of upscale brands, Choice Hotels International. "Each
of these new openings represents our commitment to bringing
Cambria to every state and giving
more travelers the chance to experience the unique amenities,
local-inspired design and unparalleled service that have cemented
this brand as a top upscale option."
The newly opened Cambria
destinations include:
- Cambria Hotel El Centro – Imperial: The newest Cambria Hotel in
California, which opened in
September, celebrates the history and culture of the area through
locally inspired décor, including mural photos depicting Imperial
Valley's rich history. The boutique property has 108 rooms, 2,050
sq. ft. of meeting space, and offers close access to Anza Borrego
Desert State Park, Algodones Dunes, Imperial County Fairgrounds and
more. The property is the fifth Cambria to open in California as the brand expands its presence
on the West Coast.
- Cambria Hotel Pigeon Forge: Newly opened in October, the
Cambria Hotel Pigeon Forge offers visitors the ideal blend of
adventure and leisure in the Smoky Mountains. The hotel is just
minutes away from some of the city's most popular attractions,
including Dollywood, and is a short drive from hiking trails,
biking, fishing and other outdoor activities. With 118 rooms, 738
sq. ft. of meeting space, a pool with a spectacular view of Mt.
LeConte and onsite dining, Cambria Hotel Pigeon Forge is a relaxing
spot to unwind after exploring. It is the fourth Cambria to open in Tennessee.
- Cambria Hotel Spokane Airport: The first Cambria Hotel
in the state of Washington,
Cambria Hotel Spokane Airport is conveniently located just minutes
from Riverfront Park, Gonzaga
University and the Spokane
International Airport. The hotel, which opened in September, has 91
rooms and 1,020 sq. ft. of meeting space, an on-property restaurant
offering local and seasonal flavors, and complimentary airport
transportation, providing a wonderful experience for business or
personal travelers alike.
The upcoming groundbreaking Cambria properties include:
- Cambria Hotel Bend Oregon is located close to
Oregon State University and will have
131 rooms. Hotel demand in the area is driven by a year-round
demand for hiking, fishing and skiing at the Mt. Bachelor Ski
Resort, the official training center for many Winter Olympics
athletes. The hotel is expected to open in 2026.
- Cambria Hotel O'Fallon Missouri is located in the
St. Louis metropolitan region and
is the first Cambria Hotel in the state of Missouri. The 118-room property will reflect
the local demand, which is driven by a mix of manufacturing,
automotive and aerospace, financial services and data centers, with
Citi, Mastercard, Allianz, Nortek Global HVAC, True Manufacturing
and more having headquarters and operations in the city. The hotel
is expected to open in 2026.
These newest Cambria Hotels, along with Choice's portfolio of
upscale and upper upscale hotel brands including Radisson Blu,
Radisson, Radisson Individuals, Radisson RED, and others,
participate in the award-winning rewards program, Choice
Privileges. Choice recently introduced new features aimed at giving
members more value and opportunities to use their points that will
roll out starting in early 2025. Through the program, members can
redeem points at more than 7,000 hotels around the world, including
1,000 luxury and upscale, full-service hotels across Radisson,
Radisson Blu, Cambria Hotels and Preferred Hotels and Resorts, and
others. Members can earn more points even faster with the Choice
Privileges Mastercard, which can be used on everyday
purchases.
Choice Hotels takes a franchise-first approach and is committed
to providing hotel owners with the tools and support needed to
succeed in the fast-evolving hospitality landscape. Today, all
owners and operators have access to Choice Hotel's suite of
proprietary, cutting-edge cloud-based solutions, including the
choiceMAX, which helps owners optimize revenue, and
choiceConnect, a newly introduced mobile-friendly owner's
portal that allows franchisees to easily and remotely manage their
hotels and view metrics for all their Choice properties in one
place.
About Cambria® Hotels
The Cambria Hotels brand is
designed for the modern traveler, offering guests a distinct
experience with simple, guilt-free indulgences allowing them to
treat themselves while on the road. Cambria hotels feature compelling design
inspired by the location, spacious and comfortable rooms, flexible
meeting spaces, and locally inspired food and beverages. Cambria
Hotels is rapidly expanding in major U.S. cities, with 75 hotels
open in locations like Chicago,
New York, Los Angeles, Washington, D.C., Nashville, and Phoenix. Cambria was ranked #1 in the upscale segment
in the J.D. Power 2023 North America Hotel Guest Satisfaction Index
Study. To learn more, visit www.choicehotels.com/cambria.
About Choice Hotels®
Choice Hotels
International, Inc. (NYSE: CHH) is one of the largest
lodging franchisors in the world. The challenger in upscale and a
leader in midscale and extended stay, Choice® has more than 7,500
hotels, representing more than 630,000 rooms, in more than 45
countries and territories. A diverse portfolio of 22 brands that
range from full-service upper upscale properties to midscale,
extended stay and economy enables Choice® to meet travelers' needs
in more places and for more occasions while driving more value for
franchise owners and shareholders. The award-winning Choice
Privileges® rewards program and co-brand credit card options
provide members with a fast and easy way to earn reward nights and
personalized perks. For more information,
visit www.choicehotels.com.
Addendum
This is not an offering. No offer or sale of a franchise will be
made except by a Franchise Disclosure Document first filed and
registered with applicable state authorities. A copy of the
Franchise Disclosure Document can be obtained through contacting
Choice Hotels International at 915 Meeting Street, Suite 600,
North Bethesda, Maryland 20852 or
by email at: development@choicehotels.com.
© 2024 Choice Hotels International, Inc. All Rights Reserved
Forward-Looking Statements
This communication includes "forward-looking statements" about
future events, including anticipated development and hotel
openings. Such statements are subject to numerous risks and
uncertainties, including construction delays, availability and cost
of financing and the other "Risk Factors" described in our Annual
Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of
which could cause actual results to be materially different from
our expectations.
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SOURCE Choice Hotels International, Inc.