$25,000 is Only a Moment Away as el Jimador Launches Nationwide Campaign for Soccer Fans
2018年6月20日 - 10:32PM
El Jimador (www.eljimador.com) is thrilled to announce a
partnership with Mexican National Team (MXNT) legend Luis
Hernandez, known by his nickname “El Matador,” to introduce a fun
and unique way to celebrate and share soccer moments during this
summer.
Hernandez kicks off the campaign by telling the
story of his favorite soccer moment via a compelling cel animation
video created by el Jimador’s ad agency, Scoppechio
(www.scoppechio.com), and animation production company, Giant Ant
(www.giantant.ca). In the video, Hernandez claims that his brother
was a better player than he was, which is a bold statement given
Hernandez’s incredible MXNT career. Ultimately, Hernandez talks
about the role soccer played in their lives growing up and how they
even faced off in a league championship.
“Soccer is a global celebration,” said
Hernandez. “It unites us. We all have good memories and I’m excited
to share one of mine through this partnership with el Jimador.
Hopefully this will encourage many others to celebrate with us and
share great moments.”
As part of the campaign, el Jimador is
encouraging fans to share their own moments for a chance to win
unforgettable prizes, including $25,000, custom jerseys, and more.
The jersey designs are being created in collaboration with
illustrator Mike Perry, known for his vibrant work and unique style
as seen on the TV program, “Broad City.”
“We are very excited to celebrate and
share our passion for soccer with consumers in an easy and engaging
way,” mentioned Ed Carias, Senior Brand Manager of el Jimador in
the US.
The brand is also partnering with a leading tech
company called Thinfilm to allow consumers to interact with el
Jimador’s POS via their smartphones. They’ll be able to engage with
the campaign by simply “tapping” their phones on display materials
and directly on the bottles. “This year, entering for a chance to
win $25,000 is as easy as tapping your phone on our smart POS,”
Carias explained.
The contest platform was soft-launched to the
public on June 1, 2018, alongside the Hernandez animation. All
videos will be available on el Jimador’s social platforms and
at eljimador.com/soccer where consumers can learn more about
this exciting campaign.1
_______________________________1 No purchase
necessary. Must be at least 21 years of age. Void where
prohibited or restricted. To enter and for official rules, go
to eljimador.com/soccer.
About el JimadorFrom Casa
Herradura, established in 1870, el Jimador is a premium 100% blue
agave tequila. The name el Jimador honors the men who harvest the
locally grown agave with great pride and care. To learn more about
el Jimador, visit www.eljimador.com.
el Jimador is a product of the Brown-Forman
Corporation, a premier producer and marketer of fine quality
beverage alcohol brands including Jack Daniel’s, Finlandia Vodka,
Korbel California Champagne, Old Forester, Chambord, Tequila
Herradura and Sonoma-Cutrer. For more information about
Brown-Forman and our brands, visit our website at
www.brown-forman.com. Please enjoy our brands
responsibly.
Enjoy 100% Responsibly.
Tequila el Jimador, 40% Alc. by Vol., Imported
by Brown-Forman, Louisville, KY ©2018.
A video accompanying this announcement is
available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/040bf80f-88ba-413d-a508-004af6f10e2a
FOR INFORMATION CONTACT:
Mariana Esquinca
(502) 774-4354
mariana_esquinca@b-f.com
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