Jack and Frank Together Again; Jack Daniel’s(R) to Introduce Special-Edition Frank Sinatra Whiskey
2012年10月23日 - 5:40PM
ビジネスワイヤ(英語)
In recognition of the relationship between two American icons,
Jack Daniel’s Tennessee Whiskey, in association with Frank Sinatra
Enterprises (FSE), is launching a new ultra-premium expression in
Travel Retail this October. Crafted from special “Sinatra barrels”
the Jack Daniel’s Sinatra Select is bottled at 90 proof and comes
in a specially designed one-liter bottle. The premium package also
includes a specially designed gift box and book telling the story
of the legendary Jack Daniel’s and Frank Sinatra relationship. A
Travel Retail exclusive, the suggested retail price for Jack
Daniel’s Sinatra Select will be determined market-to-market.
Jack Daniel's Sinatra Select
ultra-premium whiskey and packaging is shown. (Photo: Business
Wire)
Commenting on the special Jack Daniel’s offering honoring his
father, Frank Sinatra, Jr. said that “Dad would be very flattered
by the association.
“This fine Tennessee Whiskey, or Old No. 7 as he referred to it,
was a favorite part of my father’s life and he loved both sharing
it with his friends and introducing it to new acquaintances. I’m
very pleased to continue to be a part of the Jack Daniel’s family
and feel the introduction of Sinatra Select is an appropriate
tribute as we near my father’s 100th birthday in 2015,” said
Sinatra, Jr.
According to Jim Perry, managing director for Brown-Forman
Travel Retail the parent brand of Jack Daniel’s, the idea for a
Jack Daniel’s premium whiskey to salute “Ol’ Blue Eyes” has been
suggested for many years.
“It was common knowledge both within the entertainment industry
and in the world of Jack Daniel’s that Frank was one of Jack’s
biggest and most loyal fans. He often referred to his favorite
whiskey as the ‘Nectar of the Gods.’ In discussing this special
edition Jack Daniel’s, the Sinatra family responded with a great
deal of enthusiasm. All Frank’s children were vocal and encouraging
in their endorsement. We feel that Jack Daniel’s Sinatra Select
will quickly become a cherished item for your home bar and
encourage folks to enjoy this superb whiskey,” Perry added.
On stages throughout the world from 1950s thru the 1990s,
Sinatra would always offer a toast to his audience with a glass of
Jack Daniel’s in his hand.
Hand selected by the Master Distiller Jeff Arnett, “Sinatra
barrels” used to make the product were crafted to provide an extra
full character and darker rich amber color by exposing the spirit
to extra layers of toasted wood on the inner surface of the
barrels. The extra rich barrels were mingled with classic Old No. 7
Tennessee Whiskey and bottled at 90 proof resulting in a character
that is full of oak and spice notes with an exceedingly smooth
vanilla finish. The smooth, bold character of the whiskey is meant
to embody the smooth, bold character of the man.
In addition to Travel Retail, Jack Daniel’s Sinatra Select will
be available at the Jack Daniel’s Distillery in Lynchburg,
Tennessee in 2013.
Jack Daniel’s Sinatra Select was introduced on October 23, 2012
at the Tax Free World Association meeting in Cannes, France. The
news conference was attended by Frank Sinatra, Jr., who later
performed at the launch event for the product honoring his
father.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based
in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow,
proprietor, is the oldest registered distillery in the United
States and is on the National Register of Historic Places. Jack
Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7
Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack
Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee
Honey, Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink
Beverages and Jack Daniel’s Country Cocktails.
Frank Sinatra Enterprises (FSE)
Frank Sinatra Enterprises (FSE) is a joint venture between the
Sinatra family and Warner Music Group. FSE owns Sinatra recordings
from the Reprise era as well as a treasure trove of films,
television specials and unreleased footage, photos and audio
recordings, which collectively represent one of the foremost bodies
of artistic work of the modern era. FSE also owns and manages
Sinatra’s name and likeness rights and represents the artist’s
rights to Columbia and Capitol catalogues. FSE evaluates innovative
new products and venture opportunities with respect to the
legendary entertainer’s name and likeness, as well as Sinatra’s
audio and visual recordings. (www.sinatra.com)
Jack Daniel’s encourages its friends to drink
responsibly.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50449822&lang=en
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