Globally Unified Digital Video Advertising
Platform Delivers Paramount's Massive Content Portfolio Through a
Simple, Scaled Solution, Unmatched in Quality, Capabilities and
Ad-Supported Reach
NEW
YORK, Nov. 1, 2023 /CNW/ -- Paramount Global
(NASDAQ: PARA; PARAA) today announced the global expansion of EyeQ,
bringing one of the biggest premium video advertising platforms in
digital media to regional and multinational marketers worldwide.
EyeQ makes it easier for advertisers to activate campaigns across
the full scale of Paramount's massive domestic and international
digital content portfolio of entertainment, news and sports in one
seamless solution, driven by the company's streaming momentum.
Pluto TV, the most widely-distributed FAST service globally,
will fuel EyeQ's international debut with its growing footprint
across four continents and over 35 territories. The 2024
introduction of a Paramount+ ad tier in select international
markets, including Australia and
Canada, will also continue to
accelerate EyeQ's ad-supported reach.
"The launch of EyeQ was a game-changer, bringing unprecedented
simplicity, efficiency and scale to the premium, ad-supported video
marketplace," said John Halley,
President of Paramount Advertising. "We're excited to deliver this
proven formula to partners around the world under a global
streaming advertising strategy that will play in more markets than
ever before and serve as a catalyst for Paramount's next stage of
growth."
EyeQ has experienced meteoric growth since its launch in 2020,
becoming a multi-billion-dollar digital advertising business, with
more than 100 million full-episode monthly unique viewers in the
U.S. alone.
"The international expansion of our industry leading premium
video platform underscores Paramount's continued commitment to our
clients," said Lee Sears, Executive
Vice President, Head of International Advertising Sales and
Integrated Marketing for Paramount. "EyeQ leverages the growth of
our global ecosystem of platforms and brands, simplifying the point
of entry and providing a direct way for advertisers to buy across
all of Paramount's digital content. With unified scale, measurement
and delivery, coupled with access to our global IP, we are now
Paramount Global not just in name, but also in advertising
capabilities."
Built on top of Freewheel, EyeQ includes Paramount's
internally-developed identity management service and programmatic
platform Conduit. This will offer advertising partners:
- Single, multi-market or global campaign executions across
Paramount's premium digital inventory, all in one place.
- Content segments, allowing advertisers to verticalize spend
under scaled content categories, including the best in
entertainment and kids programming.
- Bespoke creative solutions to address clients' marketing needs
through Paramount Brand Studio.
- Comprehensive identity, targeting, and measurement capabilities
that combine first-party Paramount data with data from local
third-party providers.
The international launch will begin as a beta program and roll
out to all advertising and agency partners in early 2024.
About Paramount:
Paramount (NASDAQ: PARA; PARAA) is a leading global media,
streaming and entertainment company that creates premium content
and experiences for audiences worldwide. Driven by iconic consumer
brands, its portfolio includes CBS, Showtime Networks, Paramount
Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and
Pluto TV. The company holds one of the industry's most extensive
libraries of TV and film titles. In addition to offering innovative
streaming services and digital video products, Paramount provides
powerful capabilities in production, distribution and advertising
solutions.
For more information about Paramount, please visit
www.paramount.com and follow @ParamountCo on social
platforms.
PARA-IR
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SOURCE Paramount Global