HANGZHOU, China, July 17,
2024 /PRNewswire/ -- Cloud Music Inc. (HKEX:
9899, "NetEase Cloud Music" or the "Company"), a leading
interactive music streaming service provider in China, today announced that it has
entered into a special partnership with Timbaland's
Beatclub™ ("Beatclub") to unleash creativity and foster
innovation across China's growing
music scene. Under the collaboration, hundreds of signature,
premium Beatclub beats will be introduced to NetEase Cloud Music's
Beatsoul, China's premier beat
transaction platform, marking a significant milestone in
China's music industry.
Aligned with NetEase Cloud Music's emphasis on fostering
independent artists, GRAMMY Award-winning producer Timbaland
co-founded Beatclub to nurture new music creators. Timbaland has
produced hit songs and albums for major artists such as
Missy Elliott, Jay-Z and
Justin Timberlake. Beatclub is the
world's leading marketplace for creators. Its mission is to support
and empower artists, producers and songwriters by providing them
with the necessary tools, including mentorship, education,
feedback, multiple monetization opportunities and more in an
all-in-one subscription while showing creators this is the platform
to be discovered on.
Timbaland shared his thoughts on the partnership with NetEase
Cloud Music Beatsoul, stating: "I'm excited for artists and
producers in China to have access
to my beats and Beatclub's producers beats. Some of the most
incredible artists in the world are in China that we haven't even discovered
yet."
NetEase Cloud Music currently leads the hip-hop and EDM
movements in China. As
China's largest beat platform,
Beatsoul has revolutionized how beats are traded in China, providing a comprehensive ecosystem for
producers, songwriters and artists to communicate, upload, display
and purchase beats. With the infusion of hundreds of original beats
from Beatclub, Beatsoul will provide an unprecedented new resource
to Chinese artists and producers, unleashing a wave of new sounds
and creativity and placing Beatsoul at the epicenter of
original beat transactions in China.
Beatsoul empowers registered musicians on NetEase Cloud Music to
monetize their original beats. The platform has established a
formal transaction channel for domestic music producers, improving
and standardizing the beat transaction market. Musicians have
complete control over licensing scope and pricing, ensuring that
100% of the profits go directly to the beat producers with zero
platform commission fees. Wildly popular with music creators,
Beatsoul has been the backbone of numerous beats that have gone
viral, such as "Feng Shi Guo de Sheng Yin Shi" by beatmaker Zy,
garnering over 500 million streams on NetEase Cloud Music.
NetEase Cloud Music is at the forefront of bridging Eastern and
Western music, consistently facilitating landmark deals that have
enriched its platform with a diverse range of international
sounds. The Company's recent additions of influential music
catalogues from major K-pop companies like JYP Entertainment and
Kakao Entertainment have solidified NetEase Cloud Music's position
as a cultural conduit. By the end of 2023, NetEase Cloud Music had
approximately 149 million cumulative music tracks, securing a wide
range of copyright content and enhancing its content ecosystem.
The platform is also committed to investing in initiatives that
bolster musicians, improve music creation tools, and expand online
and offline music exposure. These initiatives are highly effective
in helping independent artists increase their influence and
commercial income, making NetEase Cloud Music home to 684,000
registered independent artists who had uploaded over 3.1 million
music tracks to its library by the end of 2023.
About Cloud Music Inc.
Launched in 2013 by NetEase, Inc. (NASDAQ: NTES; HKEX: 9999),
Cloud Music Inc. (HKEX: 9899) is a well-known online music platform
featuring a vibrant content community. Dedicated to providing an
elevated user experience, Cloud Music Inc. provides precise,
personalized recommendations, promotes user interaction and creates
a strong social community. Its focus on discovering and promoting
emerging musicians has made Cloud Music Inc. a destination of
choice for exploring new and independent music among music
enthusiasts in China. The platform
has been recognized as the most popular entertainment app among
China's vibrant Generation Z
community.
Please see http://ir.music.163.com/ for more information.
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SOURCE NetEase Cloud Music