The Oscar Mayer® Brand Calls on Meat-Eaters to Abstain from Indulging in Bacon
2022年10月26日 - 8:00PM
ビジネスワイヤ(英語)
With a rich history of uniting millions over a
love of meat, Oscar Mayer is awarding a lifetime supply of bacon to
those who pledge to “BacOFF” on World Vegan Day
According to a recent survey*, more than half of vegans have
abandoned their diet for bacon, making it the ultimate “gateway
meat,” irresistible in its savory smoky deliciousness. Oscar Mayer,
the brand famous for uniting millions around a love of meat, is
calling on fellow bacon enthusiasts to fight the good fight by
abstaining from bacon delight of any kind on World Vegan Day,
November 1.
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the full release here:
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Oscar Mayer Unveils BacOFF campaign
encouraging fans to abstain from eating the gateway meat this World
Vegan Day (Graphic: Business Wire)
With 63% of vegans wishing they could eat bacon and 56% of
vegans admitting it’s the delicious taste that tempts them*, Oscar
Mayer’s new campaign encourages fans to “BacOFF,” by pledging to
give up bacon on World Vegan Day. Those who choose to do so could
win a lifetime supply of bacon in all its smoky glory.
To show the brand’s dedication on November 1, Oscar Mayer will
reduce temptation and do its part by removing all bacon from paid
media, and censoring, blurring and removing bacon from its social
media.
“Deliciously tempting bacon, smoked with real wood smoke for 12
hours, can be tough for those who wish to give up meat,” said Anne
Field, Head of North American Brand Communications, Oscar Mayer,
Kraft Heinz Company. “That’s why we’re doing our part to celebrate
World Vegan Day by removing the bacon-y temptation our advertising
creates and rewarding those who make the tough choice to abstain
from the irresistible. Don’t Bac-On, Bac-Off.”
To join the cause and participate in the pledge, fans must
comment on Oscar Mayer’s Facebook or Instagram post tagging two
bacon lovers in their lives, along with the hashtags
#OscarMayerBacOff #Sweepstakes. To enter via Twitter, retweet Oscar
Mayer’s post and tag two bacon lovers with the hashtags
#OscarMayerBacOff #Sweepstakes.
For more information on how you can #BacOFF this World Vegan Day
follow along on Oscar Mayer’s Instagram, Facebook and Twitter at
@oscarmayer.
*According to a recent Oscar Mayer survey polling 1,000
participants
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20221026005281/en/
Zeno Group OscarMayer@zenogroup.com
Kate Mitchell Kraft Heinz kate.mitchell@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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