The Oscar Mayer® Brand Unveils the Cold Dog, A First-of-Its-Kind Hot Dog-Flavored Frozen Pop
2022年8月25日 - 1:01PM
ビジネスワイヤ(英語)
Thousands name the Oscar Mayer Cold Dog
“genius” as the iconic Wienermobile gets chilled
Today, Oscar Mayer debuts the first-ever “Cold Dog,” a
bun-derfully odd and surprisingly delicious frozen pop flavored
like the beloved Oscar Mayer wiener. Stemming from Oscar Mayer’s
“Stupid or Genius” campaign – focused on all the wonderfully odd
ways to enjoy the iconic wiener beyond grilling – the Cold Dog
sparked a sizzling social media debate. While a cold hot dog may be
polarizing, tens of thousands of fans relished the idea of a hot
dog-flavored frozen pop and crowned the Cold Dog “genius,” so the
brand made it a reality.
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the full release here:
https://www.businesswire.com/news/home/20220824005759/en/
Oscar Mayer debuts NEW Cold Dog, a
bun-derfully odd and surprisingly delicious frozen pop, flavored
like the beloved Oscar Mayer wiener. (Photo: Business Wire)
Oscar Mayer, a Kraft Heinz Company brand, is teaming up with
Popbar®, a premium frozen desserts company known for handcrafted
gelato on-a-stick to create the Cold Dog, boasting both refreshing
and smokey, umami notes of Oscar Mayer’s iconic wiener -- all
topped with a signature swirl of “mustard.” Now available for just
$2.00 at select Popbar locations, hot dog lovers can taste the
frank-tastic new invention in Long Beach, New York City,
Alpharetta-Atlanta and New Orleans while supplies last.
“After the overwhelming fan excitement for our beloved Cold Dog,
it was a no-brainer to make this hot dog-inspired frozen pop a
reality,” said Anne Field, Head of North American Brand
Communications, Oscar Mayer. “For more than 130 years, Oscar Mayer
has been sparking smiles and bringing levity into everyday moments,
and we are thrilled to bring fans another wonderfully odd way to
enjoy our iconic wiener while beating the summer heat.”
In celebration of the “genius” Cold Dog’s debut, Oscar Mayer’s
iconic 27-foot hot dog on wheels dons an icy makeover to sample
Cold Dogs. Fittingly outfitted as a frozen pop truck, the
Wienermobile features frosted windows, icicle-inspired decorations
and more as it travels the hot dog highways to popular summertime
destinations in NYC and the Jersey Shore now through August 27.
For more information on the Cold Dog and where to meat-up with
the Wienermobile this week, visit OscarMayer.com and Oscar Mayer on
Instagram.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20220824005759/en/
Zeno Group OscarMayer@zenogroup.com Jamie Dammrich
jamie.dammrich@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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