HOUSTON, Jan. 9, 2025
/PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), a leading
supply-side advertising platform, announced a new integration with
Scope3, the leading provider of carbon emissions data and reduction
strategies for the media industry. This integration will empower
Colossus SSP to offer its brands and agency partners
high-performing green media solutions.
The integration of Scope3's advertising emissions measurement
technology will allow Colossus SSP to provide its clients with
actionable insights and tools to reduce the carbon footprint of
their digital advertising campaigns.
"In the advertising industry, our partnership with Scope3
broadens our offerings by enabling green media buying, which often
translates into higher-performing campaigns," said Lashawnda Goffin, CEO of Colossus SSP. "We are
excited to provide our clients with these capabilities as all
brands, from large to mid-market, demand higher performing
media."
Colossus SSP's extensive reach within the general market and
targeted media will now be coupled with Scope3's industry-leading
emissions data. Colossus SSP and Scope3 provide sustainable
solutions supporting the shift toward decarbonizing media while
driving higher performance.
Key benefits of the integration include:
- Green Media Solutions: Access to green media products
powered by Scope3 that allow clients to measure and reduce the
environmental impact of their campaigns.
- Enhanced Outcomes: Strengthened ability to deliver
data-optimized programmatic solutions that are impactful,
performant, and sustainable.
- Complete Package: A comprehensive suite of services that
address the social, environmental, and performance goals of modern
advertising.
"We are thrilled Colossus SSP has joined us on the mission to
make advertising more sustainable," said David Fischer, Head of Ad Tech Platforms,
Scope3. "Both Scope3 and Colossus SSP are purpose-driven
organizations with a shared commitment to enabling a responsible
and sustainable internet. The work we'll be doing together will
make it easier for advertisers to make informed choices about
where they spend while moving the ad industry closer toward being a
more sustainable and inclusive ecosystem."
Kristie MacDonald, SVP Strategic
Development at Direct Digital Holdings, added, "We are pleased to
partner with Scope3. Our collaboration helps advertisers make
informed, responsible choices that align with sustainability and
performance goals."
This integration enhances Colossus SSP's capabilities by
incorporating Scope3's environmental impact data to offer the
industry a comprehensive solution for addressing sustainability
goals in its advertising strategies. Campaigns can now target
unique audience segments, support strategic media spend, and
consider environmental impact within a single platform. This
combined offering simplifies the implementation of responsible
advertising practices and offers metrics across various
sustainability initiatives, contributing to the evolution of
socially and environmentally conscious digital advertising.
By integrating Scope3 data, publishers that work with Colossus
SSP will gain access to sustainability-focused budgets.
For more information about accessing Colossus SSP's new
sustainable inventory to benefit your advertising efforts, please
visit our website or contact info@colossusmediassp.com.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) brings state-of-the-art
sell- and buy-side advertising platforms together under one
umbrella company. Direct Digital Holdings' sell-side platform,
Colossus SSP, offers advertisers of all sizes extensive reach
within the general market and multicultural media properties. The
Company's buy-side platform, Orange 142, delivers significant ROI
for middle-market advertisers by providing data-optimized
programmatic solutions for businesses in sectors ranging from
energy to healthcare to travel to financial services. Direct
Digital Holdings' sell- and buy-side solutions generate billions of
impressions per month across display, CTV, in-app, and other media
channels.
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SOURCE Direct Digital Holdings