Premiering Earth Day, April 22 Exclusively on Black Experience on Xfinity Channel, Xfinity X1, and Xumo

Co-Narrated by Indigenous Activist Quannah ChasingHorse and Academy Award-Nominated Actor Edward Norton

Additional Executive Producers Include Allison Abner, Grammy-Nominated Singer Tamia, Mato Mayuhi, and Grammy-Winning Producer Shep Crawford

Bad River Takes Us into the Heart of a Battle to Save Lake Superior, the World’s Largest Freshwater Lake and Part of the Great Lakes System, Which Account for Approximately 20% of the World’s Freshwater Supply

Watch the Trailer Here

CHECK OUT RECENT SUPPORT FOR THE FILM FROM: LEONARDO DICAPRIO, JASON MOMOA, MARK RUFFALO DEADLINE, CBS AND MORE

Comcast NBCUniversal’s Black Experience on Xfinity teams up with award-winning filmmaker Mary Mazzio (A Most Beautiful Thing, I Am Jane Doe) and executive producer and NBA Hall of Famer Grant Hill, to premiere Bad River, a film that chronicles the Wisconsin-based Bad River Band and their ongoing fight for sovereignty. The story unfolds in a groundbreaking way, through a series of shocking revelations, devastating losses, and a powerful legacy of defiance and resilience.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240401769463/en/

Bad River Premiers on Black Experience on Xfinity, Xfinity X1, and Xumo on April 22 (Photo: Business Wire)

On Earth Day, Monday, April 22, Bad River will be available exclusively on Comcast’s Black Experience on Xfinity (BEX) channel, X1, Xumo and Flex.

Co-narrated by indigenous actor and activist Quannah ChasingHorse and award-winning actor Edward Norton (Primal Fear, American History X, Birdman), this inspiring project brings us through an epic sweep of history into the present, with a David vs. Goliath battle to save Lake Superior, the largest freshwater resource in North America. The film chronicles the tenacity of the Bad River Ojibwe, a Native community located in Northern Wisconsin, as they resist, time and again, an effort a millennium in the making to erase and eradicate their culture and community.

“We are passionate about creating the world’s best and most diverse collection of multicultural programming and entertainment available anywhere,” said Loren Hudson, SVP and Chief Diversity Offer, Comcast Cable. “Through our partnership with Mary Mazzio and Grant Hill, and with platforms like the Black Experience on Xfinity, we are proud to play a role in expanding access to original programming that shines a light on the stories of underrepresented communities for millions of additional viewers.”

“This story is about a small group of people, who, with monumental effort and at great personal cost, have been and continue to protect one of the world’s most precious resources, Lake Superior,” says Mary Mazzio. “If this project prompts us into doing more for each other instead of just for ourselves, wouldn’t that be something…”

Executive producers include Allison Abner (Narcos), NBA Hall of Famer Grant Hill, Grammy-nominated singer Tamia, Mato Wayuhi (Reservation Dogs), who wrote several hip-hop tracks for the film; Grammy-winning producer, Shep Crawford (producer/writer for Whitney Houston, Tamia, Boyz II Men), who wrote and produced an original score. Taylor Hensel (Reservation Dogs, Reciprocity Project) worked on both the story and strategy for the project; Alec Sokolow (Toy Story) worked closely with Abner and Mazzio on all aspects of the narrative, and Bad River students created original artwork for the animation team at PunkRobot, an Academy Award winning shop (Bear Story). Quannah ChasingHorse also serves as Executive Producer.

Black Experience on Xfinity is a first-of-its-kind destination of Black entertainment, movies, TV shows, news and more. Available at home on Xfinity X1 and Flex, and on-the-go with the Xfinity Stream app, the Black Experience on Xfinity features original and high-quality content from Comcast NBCUniversal and other major studios, in addition to content from many of Xfinity’s existing network partners, at no additional cost to Xfinity customers. The channel is the only one of its kind endorsed by the African American Film Critics Association (AAFCA), the world's largest group of Black film critics that gives annual awards for excellence in film and television.

Xfinity customers can access the Black Experience on channel 1622 or simply say “Black Experience” into the Voice Remote to instantly enjoy the ultimate in Black storytelling. Non-Xfinity customers will be able to view the partnership on Xumo Play, Comcast and Charter’s free ad-supported streaming service app.

Stay Up To Date On Bad River Instagram: @badriverfilm Facebook: Bad River Film X (formerly Twitter): @BadRiverFilm

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

MEDIA CONTACTS:

For Comcast: Simone Smalls Michelle Huff Elliott Jesse Metres comcast@strategicheights.com

William Bell William_bell2@comcast.com

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